Hubspot Marketing

JULY 24, 2024

Misinformation This involves outright false claims about your product or service. The trend got so out of hand that a spokesperson had to give a media tour to Fox and other outlets to state “Celsius products do not contain, and have never contained, Semaglutide (the generic name for Ozempic and Wegovy)." Again, we look to Celsius.

Branding 131

Branding PR User-Generated Health 131

Sprout Social

NOVEMBER 19, 2024

To find your ideal influencer partner, make sure you’re tracking the following metrics: Content health and performance benchmarks Content health refers to how well an influencer’s content is performing compared to similar creators. These benchmarks are useful because they put a greater focus on an influencer’s tier or size.

Gen Z 111

Gen Z Health Influencer Marketing Food 111

Sprout Social

JULY 30, 2024

As influencers become a bigger piece of the overall marketing equation, the potential losses of an activation gone wrong—from a misaligned partnership to a brand safety crisis—could be catastrophic to your brand’s health. But investing in influencers does significantly translate to revenue, making it worth the risk for many businesses.

Influencer Marketing 120

Influencer Marketing Branding Health Logistics 120

Backlinko

MARCH 25, 2025

Pay attention to: Common questions people ask Problems they’re trying to solve Language they use to describe their challenges Products or solutions they’re already using Now, let’s look at whether your niche is growing or declining. A pet health blog that exemplifies all of this is Preventive Vet. million members.

Real Estate 103

Real Estate Health Affiliate Marketing Non-Profit 103

Martech

OCTOBER 24, 2024

It wasn’t until my pending 40th birthday when a friend suggested we’d celebrate the occasion by running a triathlon, I started to seriously consider the state of my health. As I ran, I thought about how my approach to completing tasks like this has evolved in terms of efficiency and the impact on my health. Processing.

Management 118

Management Health Marketers Marketing 118

Martech

DECEMBER 11, 2024

“So we have that in our products now. vendor of longevity protocols, helping maintain health throughout the aging process. A big part of its business is supplying vitamins, minerals and health supplements. The agent assistant can resolve simple cases or accelerate the resolution.” This bit was quite exciting for us.

Customer 108

Customer Health Transform Communications 108

Search Engine Land

AUGUST 23, 2024

Food and beverage Health. “These ads will be accompanied by text that highlights their products,” Adweek reported. CNBC and Adweek (registration required) both reported on details from a pitch deck for the upcoming ad product. Here are some categories where Perplexity ads will appear: Arts and entertainment.

Finance 104

Finance Food Entertainment Health 104

Litmus

OCTOBER 16, 2024

Lifecycle marketing vs. customer lifecycle marketing Lifecycle marketing focuses on product management from development to obsolescence, while customer lifecycle marketing nurtures relationships from first hello to loyal advocate. Lifecycle marketing asks, “How can we keep our product relevant?”

Health 92

Health Customer Journey User-Generated Marketers 92

Jeff Bullas

FEBRUARY 23, 2023

Greatist Niche : Mental Health/Relationships/Getting Healthier Amount : $125+ Payment Method : Unspecified Greatist is a blog focused on relationships, mental health, and life as it affects 20- and 30-somethings. They are looking for articles about mental health, relationships, and getting healthier.

Copywriting 360

Copywriting Finance Health User-Generated 360

Buffer Marketing

NOVEMBER 12, 2024

“I started talking about the struggle of being in college with an invisible health condition that teachers and friends didn't believe,” she says. I hate to say it, but I'm a part of the community of people that just chooses not to say anything about my health issues because I'm scared of this reaction.’” 

Branding 106

Branding Health Product Management 106

Martech

AUGUST 6, 2024

Customers born just before or after the debut of the memorable Aflac Duck are known as Gen Z and are a much sought after health insurance demographic. But it’s clear that consumers of all ages expect to have the choice to engage with brands, regardless of whether it’s a simple product or a more complex process like filing an insurance claim.

Gen Z 113

Gen Z Millennials Health Food 113

Martech

DECEMBER 26, 2024

The Department of Health and Human Services (HHS) also released updated guidelines for hospitals and health care providers aligned with Title II. Image recognition will fuel interactive experiences Customers will depend on image recognition to find out more about the products and ads they encounter.

Customer 119

Customer Direct Mail Transform Health 119

Hubspot Marketing

MARCH 24, 2025

Analyzing health data for public health initiatives. Reviewing electronic health records (EHRs). Too often, its added more burden to clinicians instead of relieving it," said the executive director for Atlantic Health System, an org overseeing over 550 medical care sites, to Beckers Health It. Healthcare Admin U.S.

Health 73

Health User-Generated Manufacturing Price 73

Martech

AUGUST 19, 2024

Robinson described the churn problem as a result of being “in a high churn product category with a high churn buyer persona.” I knew about high-churn products. They tend to be relatively inexpensive and easy to deploy, usually project-based tools or products that are relatively easy for competitors to replicate.

Price 115

Price Health CRM Retail 115

Sprout Social

NOVEMBER 26, 2024

In other words, if a content creator is paid to talk about a product, receives a free item or gets a discount, they must make it clear in their posts. If an influencer received a free product, discount or any other benefit, they must disclose it—even if their review is genuine and unbiased. DO: Be crystal-clear. Keep it simple.

Gen Z 121

Gen Z Influencer Marketing Health Promotion 121

Martech

OCTOBER 31, 2024

Zappi’s Innovation System uses AI to accelerate innovation cycles, generate new product concepts, test and optimize ideas and analyze consumer feedback. Vibe launched a suite of AI-driven products to empower SMBs to leverage the power of Streaming TV advertising, including Vibe IQ2, Vibe AI Assistant, Vibe Studio and Vibe Connect.

Health 110

Health Advertising Advertisers Analytics 110

Hubspot Marketing

AUGUST 13, 2024

Leaning into these shifts is critical for the long-term health of your business. Evolved SEO roles might involve driving discussions around their products, ensuring their websites appear on review sites, or generating quality backlinks to establish brand authority. How AI-Powered Search Will Revolutionize SEO – and How to Prepare 1.

SEO 119

SEO Transform User-Generated Health 119

Hubspot Marketing

NOVEMBER 1, 2024

You see, B2C works with third parties or “middlemen” like wholesalers, retailers, or distributors to get your product into consumer hands. Your product goes straight from the manufacturers to the consumer who bought it through the brand’s website, store, or popup. Retailers often even help shoulder some of the marketing to drive sales.

Manufacturing 127

Manufacturing B2C Non-Profit eCommerce 127

Martech

NOVEMBER 1, 2024

In B2B SaaS, efficiency can make or break a company’s financial health, and in today’s economic climate, GTM (go-to-market) efficiency has become a key indicator of overall stability. Higher win rate due to known customer behavior and product usage patterns. Here’s why it’s time to rethink your approach to growth.

Customer Acquisition 133

Customer Acquisition Health Traditional Marketing Management 133

Buffer Marketing

OCTOBER 10, 2024

Give them a concise introduction to your brand and its products or services. You can encourage them to follow you on social media, read a relevant blog post, or directly lead them to your products or services to purchase. By visuals, I don't (just) mean bold photos of your product or you. Visit Huel’s About Us page.

Non-Profit 119

Non-Profit Health Food Energy 119

Marketing Insider Group

JUNE 10, 2024

Fortunately, product analytics can guide you along the path to sales mastery. Product analytics isn’t just about numbers; it’s about understanding the heartbeat of your audience and crafting experiences that resonate with them. Imagine product analytics as your business’s GPS.

Analytics 126

Analytics Product Transform Customer Journey 126

Sprout Social

MARCH 12, 2025

While repurposing content can help fill production gaps, every platform and algorithm are different and performance varies drastically. Brands charting a new path on emerging networks For the past three years, L.L.Bean has gone off the grid during the entire month of May in honor of mental health awareness.

User-Generated 113

User-Generated Health Retail Branding 113

Marketing Insider Group

MARCH 18, 2025

g Sell products? For example, lead generation ads focus on forms, while e-commerce ads highlight products and pricing. Target health-conscious professionals on Instagram. If your product skews under 35, TikToks short-form video ads can generate serious engagement. Do you want to: Drive website traffic? Generate leads?g

Marketing Strategy 107

Marketing Strategy User-Generated Law Health 107

SmartBrief - Marketing

NOVEMBER 11, 2024

At The Shipyard, our extensive work in the mental health space has taught us a fundamental truth: “Communication can cure.” More importantly, they fulfill their deeper purpose, serving as beacons of hope that make promises of improved lives and better tomorrows. Invest in digital community building.

Promotion 111

Promotion Branding Health Communications 111

Jeff Bullas

FEBRUARY 19, 2023

In a Mentimeter survey of 1,500 Americans who are now teleworking , two of the top three obstacles to productivity are other household members and distractions at home such as tv. In the Mentimeter survey, new teleworkers mention internet and technology issues as the second most-cited distraction from productivity.

Entertainment 348

Entertainment Communications Health Product 348

Sprout Social

FEBRUARY 11, 2025

Nicholas Charlier, Head of Global Community and Education at Vivobarefoot, explains: We’re a footwear company, but we’re really trying to drive awareness, engagement and connection with natural health. Its your products doing what you say they will, and listening to feedback when they dont. the answer is everything.

Branding 77

Branding Health Education User-Generated 77

Hubspot Marketing

APRIL 2, 2024

Creating a productive workplace for yourself is tough enough, but doing it for the entire team? As a marketing team leader for many years, I learned firsthand the importance — and the challenges — of building a productive workplace. Table of Contents What is Workplace Productivity? That's a whole different ball game.

Product 124

Product Communications Health Management 124

Search Engine Land

FEBRUARY 7, 2024

Optimizing product detail pages (PDPs) is crucial for ecommerce websites. Well-optimized product pages can increase organic traffic, boost conversions, and grow revenue. This comprehensive guide covers key elements of effective product page optimization, including: Structuring clear, descriptive product page URLs.

Product 125

Product SEO Copywriting eCommerce 125

Hubspot Marketing

JULY 19, 2024

Numerous studies show that women are subjected to the "pink tax," where they are charged (and sometimes taxed, in the case of feminine care products) more for similar products such as razors, toys, and dry cleaning than men are. She told me she was also gluten-free for health reasons. Don’t "other" people.

Customer 127

Customer Food Shoppers Retail 127

SmartBrief - Marketing

MARCH 10, 2025

Today, the dupe phenomenon shows no signs of slowing down, particularly with younger generations — eMarketer published survey data highlighting that 71% of Generation Zers and 67% of millennials say they sometimes or always buy cheaper versions of name-brand products. AIs influence seemed to be permeating the zeitgeist.

Non-Profit 86

Non-Profit Fashion Health Millennials 86

Hubspot Marketing

NOVEMBER 20, 2024

And sure, there’s the legal side — many industries require it — but beyond that, it's about proactively looking out for the health and safety of everyone involved. Many industries require businesses to conduct and update these assessments regularly to meet health and safety standards. But compliance is only one side of the coin.

Manufacturing 105

Manufacturing Finance Health New Technology 105

Martech

FEBRUARY 3, 2025

Consider the retail CMO who deployed an AI-driven recommendation engine to address product page bounce rates. According to Chiefmartec’s analysis, half of all products in enterprise martech stacks come from the industry’s long tail specialized tools solving specific problems in unique ways. Integration health scores.

Transform 102

Transform Finance Marketing Automation Platform Health 102

Martech

AUGUST 19, 2024

Referrals from Google search queries produce less than half of our traffic, and based on our analysis, AI-generated answers are being served on roughly 15% of searches across our categories, with the highest frequency in Health, Technology, and Finance.

Finance 106

Finance User-Generated Health SEO 106

Martech

JULY 18, 2024

retail sites across 18 product categories. However, some of these same product categories were in big demand during Prime Day. The categories with the highest discounts were general apparel (average discount of 33%), home and furniture (21%) and health and beauty (21%). billion in U.S. online sales this year.

eCommerce 119

eCommerce Retail Shoppers Health 119

Martech

JULY 30, 2024

Balancing your staff with full-time, part-time and freelance staff is an excellent method of managing variable needs while maintaining target utilizations that ensure billability and the financial health of your team. Or will you take on creative marketing production (i.e., Will it be creative marketing campaigns (i.e., Processing.

Management 115

Management Health Marketers Marketing 115

Hubspot Marketing

MARCH 8, 2024

I’m a content writer by night and a Head of Partnerships by day, and in my world, being productive is everything. We’ve all been there, recovering from zero productivity. Productivity systems help develop a sustainable work-life balance and prepare for working sprints when needed. What are productivity systems?

Product 139

Product Management Communications Fashion 139

Hubspot Marketing

DECEMBER 16, 2024

Chatbots can direct visitors to your website to the correct product or service, answer questions, or troubleshoot issues. According to our recent survey of 1000+ marketers, 86% of marketing professionals say AI helps them save an hour each day in their normal workflow.

Marketing Strategy 112

Marketing Strategy Health Marketers Marketing 112