Sprout Social

JULY 30, 2024

As influencers become a bigger piece of the overall marketing equation, the potential losses of an activation gone wrong—from a misaligned partnership to a brand safety crisis—could be catastrophic to your brand’s health. But investing in influencers does significantly translate to revenue, making it worth the risk for many businesses.

Influencer Marketing 116

Influencer Marketing Branding Health Logistics 116

Sprout Social

NOVEMBER 26, 2024

In other words, if a content creator is paid to talk about a product, receives a free item or gets a discount, they must make it clear in their posts. If an influencer received a free product, discount or any other benefit, they must disclose it—even if their review is genuine and unbiased. DO: Be crystal-clear. Keep it simple.

Gen Z 118

Gen Z Influencer Marketing Health Promotion 118

Litmus

OCTOBER 16, 2024

Lifecycle marketing vs. customer lifecycle marketing Lifecycle marketing focuses on product management from development to obsolescence, while customer lifecycle marketing nurtures relationships from first hello to loyal advocate. Lifecycle marketing asks, “How can we keep our product relevant?”

Health 93

Health Customer Journey User-Generated Marketers 93

Martech

JULY 18, 2024

retail sites across 18 product categories. Although the event is hosted by ecommerce giant Amazon, other chain stores and specialty retailers ran concurrent promotions. However, some of these same product categories were in big demand during Prime Day. A full $7 billion of sales went through mobile devices, marking an 18.6%

eCommerce 119

eCommerce Retail Shoppers Health 119

Jeff Bullas

FEBRUARY 23, 2023

Whether you’re a writer looking for established outlets to spread your word or you’re a guest blogger looking to promote your brand and get traffic , you can get paid to write articles. They are looking for articles about mental health, relationships, and getting healthier.

Copywriting 360

Copywriting Finance Health User-Generated 360

Martech

DECEMBER 11, 2024

“So we have that in our products now. vendor of longevity protocols, helping maintain health throughout the aging process. A big part of its business is supplying vitamins, minerals and health supplements. The agent assistant can resolve simple cases or accelerate the resolution.” This bit was quite exciting for us.

Customer 108

Customer Health Transform Communications 108

Litmus

OCTOBER 17, 2024

Introduce new subscribers and potential customers to your brand, product, or service through your email marketing campaigns. Provide information that guides subscribers in considering your product or service through your emails. Drive subscribers to take action in your email marketing campaigns, such as purchasing a product or service.

Email Marketing 107

Email Marketing Customer Journey Customer loyalty eCommerce 107

Hubspot Marketing

NOVEMBER 1, 2024

You see, B2C works with third parties or “middlemen” like wholesalers, retailers, or distributors to get your product into consumer hands. Your product goes straight from the manufacturers to the consumer who bought it through the brand’s website, store, or popup. Retailers often even help shoulder some of the marketing to drive sales.

Manufacturing 127

Manufacturing B2C Non-Profit eCommerce 127

Martech

NOVEMBER 1, 2024

In B2B SaaS, efficiency can make or break a company’s financial health, and in today’s economic climate, GTM (go-to-market) efficiency has become a key indicator of overall stability. Higher win rate due to known customer behavior and product usage patterns. Create value-driven content versus promotional.

Customer Acquisition 133

Customer Acquisition Health Traditional Marketing Management 133

Hubspot Marketing

MARCH 26, 2025

Are you aiming for product education, brand awareness, or driving traffic? Streamline video production. Whether youre on the planning or production side of your campaign, finding an easy-to-use, dedicated video app will let you spit out clips and videos for faster results. Define big-picture marketing goals.

Video Marketing 106

Video Marketing Entertainment Marketing Marketers 106

Hubspot Marketing

NOVEMBER 30, 2022

Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Whether you're launching something huge, something small, or you're updating a current offering, you'll want to start your preparation well in advance of the launch date with a product launch checklist. Probably not.

Product 145

Product Food Product Marketing Market Research 145

Martech

JANUARY 21, 2025

Honey also gave retailers control over which coupons users saw, promoting less attractive discounts and steering consumers away from better deals. For instance, asking an AI for financial advice might yield suggestions tied to corporate partners like financial products, gig work or services. Look at its business-facing promotions.

Retail 113

Retail Energy Health Promotion 113

Hubspot Marketing

JULY 12, 2024

When I’ve helped grow newsletter communities, I found it very common to see the growth rate soften after the explosive first few months when promotional efforts were in full swing. This is a great idea for product-centered communities, where it’s crucial that information comes from trustworthy sources. Is it posting or commenting?

Management 115

Management Whitepaper Promotion Health 115

Jeff Bullas

FEBRUARY 19, 2023

In a Mentimeter survey of 1,500 Americans who are now teleworking , two of the top three obstacles to productivity are other household members and distractions at home such as tv. In the Mentimeter survey, new teleworkers mention internet and technology issues as the second most-cited distraction from productivity.

Entertainment 348

Entertainment Communications Health Product 348

Hootsuite

OCTOBER 18, 2024

Engaging in Reddit communities by sharing expertise and being genuinely helpful — rather than explicitly promoting a brand, product or service — builds trust and brand loyalty over time. For other organizations who are a bit more le sérieux —central banks, the World Health Organization, etc—Reddit marketing is probably not your thing.

Marketers 96

Marketers Marketing Promotion User-Generated 96

Sprout Social

JANUARY 21, 2025

Once theyve clicked follow on your account, theyll want to see more than promotional content popping up in their feeds every day. Organic content is any piece of social media content that you post for free, with no funds put toward promotion or boosting meant to increase conversions or reach.

Social Media Marketing 123

Social Media Marketing User-Generated Fashion Promotion 123

Hootsuite

OCTOBER 9, 2024

Customer advocacy is the practice of nurturing relationships with your happiest, most loyal customers with the goal that they’ll promote your brand and recommend it to others. In fact, 34% of consumers say “too much self-promotion” is a major turn-off in how they perceive brands on social. The result?

Customer 105

Customer Food Transform Health 105

Sprout Social

JANUARY 15, 2025

Affiliate influencer marketing, or influencer affiliate marketing, is a type of brand partnership where influencers earn a commission for driving product or service sales through their content. Here’s how it typically works: A brand partners with influencers to promote their product or service through social media content.

Influencer Marketing 95

Influencer Marketing Affiliate Marketing Branding Gen Z 95

Jeff Bullas

JANUARY 3, 2023

You can’t attract the right audience or traffic and sell products or services on your affiliate site with the wrong keywords. Affiliate marketing is a model where you get paid a percentage of the sales by a company for advertising its product. You earn a commission every time someone purchases a product through your affiliate link.

Affiliate Marketing 241

Affiliate Marketing Non-Profit eBook Health 241

Martech

APRIL 3, 2025

In 2002, tariffs were placed on steel mill products from non-NAFTA countries, tires from China in 2009 and a trade war with China that lasted from 2018 to 2020. Automakers did increase ad spending with incentives designed to spur demand, not as a sign of health. Over the past 25 years, there have been three major tariff episodes.

Retail 105

Retail Advertisers Advertising Price 105

Hubspot Marketing

JANUARY 8, 2025

S ocial commerce, sponsored content, and advertising: This includes managing in-platform product sales and promotion, working with influencers or creators , and running paid ad campaigns. (If you want a one-stop-shop option, HubSpots Social Media Management Software does all of this for free.)

Social Media Marketing 131

Social Media Marketing CMO Finance Health 131

Vertical Response

APRIL 19, 2024

How can you elevate your work productivity starting today? Expect no fluff here—just the core principles of time management and productivity enhancement that can revolutionize your workday. The Importance of Workplace Productivity Workplace productivity is the fuel that drives business success. How can this be achieved?

Management 105

Management Product Health Transform 105

Buffer Marketing

FEBRUARY 6, 2025

After all, 45 percent of users continued searching for more info about a product or service after discovering something on the TikTok app. A TikTok business account is suitable for people using the TikTok app to promote their products or services. It can be a product page or some more info about your business.

SEO 110

SEO Real Estate User-Generated Promotion 110

Vertical Response

AUGUST 5, 2024

Key Takeaways Content monetization is essential for creators to generate income and sustain high-quality production, leveraging methods like ads, subscriptions, and affiliate marketing. Strategic content monetization funds premium content production and fosters audience growth. Learn how to turn your digital content into steady income.

Affiliate Marketing 95

Affiliate Marketing User-Generated eBook Promotion 95

Vertical Response

SEPTEMBER 1, 2024

Email marketing lets you communicate directly with your audience to promote products and build brand loyalty. Utilize various email campaign types—promotional, informational, and transactional—to effectively engage your audience at different stages of the buyer’s journey.

Email Marketing 105

Email Marketing Marketing Strategy Marketers Marketing 105

illumin

JANUARY 9, 2025

Every January, the wellness industry takes over as consumers everywhere seek to fulfill New Year’s resolutions and improve their health. This includes the promotion of eating disorder culture, health profiteering, and unsafe practices. It can include regular exercise, eating well, or taking mental health breaks.

Health 59

Health Promotion Advertisers Advertising 59

Jeff Bullas

MARCH 14, 2023

The affiliate marketing programs in this article are the easiest ones to use and feature products that are among the easiest to get clicks for. It is a process where you promote someone else’s product or service and earn a commission when someone decides to purchase by clicking on your link. What is the commission rate?

Affiliate Marketing 182

Affiliate Marketing Health Fashion Marketers 182

Sprout Social

SEPTEMBER 26, 2024

Food influencers saw an average engagement of 0.63%, while engagement rates for health influencers dropped to 0.4%. Take advantage of your Instagram Stories Speaking of Stories, make sure to use them to promote your latest posts. Don’t be afraid to sprinkle some cross-network promotional posts to encourage more followers.

User-Generated 118

User-Generated Food Analytics Promotion 118

Marketing Insider Group

JUNE 10, 2024

Fortunately, product analytics can guide you along the path to sales mastery. Product analytics isn’t just about numbers; it’s about understanding the heartbeat of your audience and crafting experiences that resonate with them. Imagine product analytics as your business’s GPS.

Analytics 126

Analytics Product Transform Customer Journey 126

Martech

JANUARY 17, 2025

It should automate fixing website health issues, reducing the need for ongoingtechnical SEOwork. A best of breed architecture, built on composable, cloud-native SaaS and microservices, aligns with MACH principles and promotes growth. A CMS should offer: API-driven integrations for efficient data ingestion and egestion.

SEO 113

SEO Gen Z Customer Journey User-Generated 113

Buffer Marketing

JULY 16, 2024

For example, if you’re in the health and wellness industry, subreddits like r/Fitness or r/Meditation might be a good fit.  “How Our Product Changed the Industry” might not fare as well as “We Build a Product that Will Help You Solve [insert specific problem here].”

Marketing 100

Marketing Marketers Promotion Health 100

SMEI

JANUARY 24, 2023

Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. At its core, shame marketing preys on the insecurities of young people by using emotions like fear, guilt or embarrassment to convince them to buy a product. Let’s take a closer look.

Customer loyalty 231

Customer loyalty Marketers Marketing Food 231

Hootsuite

OCTOBER 22, 2024

Advocacy content can include everything from job postings to blog articles to industry resources to new product launches. That’s right: whether employees are re-posting your brand’s content or crafting their own, any social media content that promotes your company can be considered employee advocacy.

PR 111

PR Gen Z Thought Leadership Communications 111

Jeff Bullas

JANUARY 31, 2023

It can be a valuable undertaking if you know what you’re doing – essentially, you earn commission on products by promoting them to followers on social media. Here, you can provide a link to whatever products you’re promoting so your followers will have easy access to purchase them.

Affiliate Marketing 212

Affiliate Marketing Promotion Marketers Marketing 212

Hubspot Marketing

OCTOBER 14, 2024

Instead, you'll likely spend days, weeks, and even months identifying your target audience, where they spend time, determining the perfect way to reach them, and communicating the benefits of your product or service in a marketing plan. How to Use It Product: What exactly are you selling? Traditional Marketing Models 1.

Price 117

Price Marketers Marketing User-Generated 117

SmartBrief - Marketing

JANUARY 21, 2024

In today’s fast-paced world, the pressure to constantly increase productivity has become an ingrained norm. Facing global warming, pandemics, mental health issues and much more, the time has come for us to pause and reflect. If you liked this article, sign up for SmartBrief’s free email newsletter on Marketing Innovation.

Product 111

Product Branding Gen Z Health 111

Litmus

SEPTEMBER 25, 2024

Many marketers find lifecycle emails more complex to strategize and measure compared to simpler, one-off promotional emails. Think: case studies, comparison guides, and product demos. Real-life examples and clear explanations of how your product can solve their problems will go a long way. Why should they choose you?

Management 95

Management Marketers Marketing CRM 95