Sprout Social

NOVEMBER 19, 2024

To find your ideal influencer partner, make sure you’re tracking the following metrics: Content health and performance benchmarks Content health refers to how well an influencer’s content is performing compared to similar creators. These benchmarks are useful because they put a greater focus on an influencer’s tier or size.

Gen Z 111

Gen Z Health Influencer Marketing Food 111

Martech

DECEMBER 3, 2024

Health and beauty (34%). Marketers continue to line up promotions for this day, and consumers, no matter where they happen to be at that moment, are ready to capitalize on the savings. Another thing to watch closely is that it appears that promotions — and holiday sales success — are moving earlier in a substantial way.

Shoppers 115

Shoppers eCommerce Retail Health 115

Sprout Social

NOVEMBER 26, 2024

Claims of health benefits or results need to be supported by proof. For example, in 2020, a tea company agreed to pay a $1 million settlement after the FTC found it had misled consumers by not disclosing payments to influencers promoting its products. Only share genuine experiences. There is also the risk of consumer backlash.

Gen Z 121

Gen Z Influencer Marketing Health Promotion 121

Martech

JULY 18, 2024

Although the event is hosted by ecommerce giant Amazon, other chain stores and specialty retailers ran concurrent promotions. The categories with the highest discounts were general apparel (average discount of 33%), home and furniture (21%) and health and beauty (21%). increase over last year.

eCommerce 119

eCommerce Retail Shoppers Health 119

Jeff Bullas

FEBRUARY 23, 2023

Whether you’re a writer looking for established outlets to spread your word or you’re a guest blogger looking to promote your brand and get traffic , you can get paid to write articles. They are looking for articles about mental health, relationships, and getting healthier.

Copywriting 360

Copywriting Finance Health User-Generated 360

Litmus

OCTOBER 16, 2024

Geography (location, climate): Send location-specific offers or seasonal promotions that align with regional preferences or weather patterns. Lewin’s email combines a time-sensitive online offer (Bank Holiday sale) with an in-store promotion. They’re targeting health-curious prospects who may still be hesitant to commit.

Health 92

Health Customer Journey User-Generated Marketing 92

Martech

DECEMBER 11, 2024

vendor of longevity protocols, helping maintain health throughout the aging process. A big part of its business is supplying vitamins, minerals and health supplements. ” As a vendor of health-related products and services, Healthspan takes responsibility for its own knowledge base. Give us your data and we will train it.

Customer 108

Customer Health Transform Communications 108

Hubspot Marketing

JULY 12, 2024

When I’ve helped grow newsletter communities, I found it very common to see the growth rate soften after the explosive first few months when promotional efforts were in full swing. Net promoter score is a metric almost any executive will recognize. Finally, subtract the percentage of Detractors from the percentage of Promoters.

Management 115

Management Whitepaper Promotion Health 115

Search Engine Land

JULY 11, 2024

They promote interactive discussions and allow for multiple perspectives and opinions within a shorter time frame. National Survey on the Mental Health of LGBTQ+ Young People Publishing your original research on your site can be done as a blog post, a static page you update, a whitepaper, etc. Don’t forget to promote your research.

Whitepaper 112

Whitepaper SEO Transform Health 112

Martech

JANUARY 21, 2025

Honey also gave retailers control over which coupons users saw, promoting less attractive discounts and steering consumers away from better deals. Look at its business-facing promotions. When platforms cause harm whether its a data breach, mental health impact or exploitation of users accountability often becomes a murky subject.

Retail 113

Retail Energy Health Promotion 113

Hubspot Marketing

JANUARY 8, 2025

S ocial commerce, sponsored content, and advertising: This includes managing in-platform product sales and promotion, working with influencers or creators , and running paid ad campaigns. Miscellaneous expenses: This includes social media giveaways, contests, and other promotions that hold monetary value or require additional resources.

Social Media Marketing 131

Social Media Marketing CMO Finance Health 131

Martech

OCTOBER 22, 2024

A closer look at Amazon’s October promotion shows a silver lining, however. Despite extreme weather in the Southeast this month, promotions in the U.S. competitors, who held promotions the same week. the biggest discounts were in general apparel (31% average discount), health and beauty (20%) and food and beverage (13%).

Shoppers 64

Shoppers Retail Health Food 64

Sprout Social

SEPTEMBER 26, 2024

Food influencers saw an average engagement of 0.63%, while engagement rates for health influencers dropped to 0.4%. Take advantage of your Instagram Stories Speaking of Stories, make sure to use them to promote your latest posts. Don’t be afraid to sprinkle some cross-network promotional posts to encourage more followers.

User-Generated 119

User-Generated Food Analytics Promotion 119

Martech

NOVEMBER 1, 2024

In B2B SaaS, efficiency can make or break a company’s financial health, and in today’s economic climate, GTM (go-to-market) efficiency has become a key indicator of overall stability. Create value-driven content versus promotional. Here’s why it’s time to rethink your approach to growth. Monitor leading indicators and adjust approach.

Customer Acquisition 133

Customer Acquisition Health Traditional Marketing Management 133

Hubspot Marketing

MARCH 26, 2025

You can quickly go live from your feed or schedule and promote a live event in the future. Chevy has a rich history of power and speed and they dont shy away from promoting their industry leadership and accomplishments. Facebook boasts some of the easiest-to-use live video options. Plus, theyre fun to watch.

Video Marketing 106

Video Marketing Entertainment Marketing Marketers 106

illumin

JANUARY 9, 2025

Every January, the wellness industry takes over as consumers everywhere seek to fulfill New Year’s resolutions and improve their health. This includes the promotion of eating disorder culture, health profiteering, and unsafe practices. It can include regular exercise, eating well, or taking mental health breaks.

Health 59

Health Promotion Advertising Advertisers 59

Litmus

OCTOBER 17, 2024

Email communication that works well at the conversion stage of the email funnel includes: Promotional offers: send exclusive discounts, limited-time offers, or special promotions to incentivize purchases and create urgency with a clear “buy now” message and strong call to action (CTA).

Email Marketing 105

Email Marketing Customer Journey Customer loyalty eCommerce 105

Hubspot Marketing

NOVEMBER 1, 2024

Influencer Marketing : Without retail or wholesale partners, having relevant influencers and creators promote your product can significantly impact how people perceive your brand. Community gives consumers something larger and deeper to promote and want to talk about. And all of that helps your brand awareness. Image Source 5.

Manufacturing 127

Manufacturing B2C Non-Profit eCommerce 127

Lynton Web

AUGUST 3, 2024

They enable powerful, targeted fitness business marketing campaigns, including: Personalized onboarding email series Class recommendations based on preferences and schedules Re-engagement campaigns for inactive members Upsell opportunities for personal training or premium services Targeted referral program promotions SMS check-in reminders for classes (..)

CRM 98

CRM Inbound Marketing Marketing Automation Platform Health 98

Jeff Bullas

FEBRUARY 19, 2023

While you may not have the resources to produce something on that scale, consider various channels and campaigns like e-newsletters, referrals, or online promotional events. Studies have shown that overworking oneself can result in lower productivity and unpleasant health outcomes. Set an alarm or a notification.

Entertainment 348

Entertainment Communications Health Product 348

Hootsuite

OCTOBER 18, 2024

Engaging in Reddit communities by sharing expertise and being genuinely helpful — rather than explicitly promoting a brand, product or service — builds trust and brand loyalty over time. For other organizations who are a bit more le sérieux —central banks, the World Health Organization, etc—Reddit marketing is probably not your thing.

Marketing 96

Marketing Marketers Promotion User-Generated 96

Jeff Bullas

JANUARY 3, 2023

For instance, I am a vegan and love reading, talking, and promoting veganism. Use Clickbank to see if your desired niche has products you can promote as an affiliate. Searching for the keyword vegan on Clickbank shows me supplements and eBooks I can promote. Choose a profitable niche for your business. Image Source.

Affiliate Marketing 241

Affiliate Marketing Non-Profit eBook Health 241

Martech

JANUARY 17, 2025

It should automate fixing website health issues, reducing the need for ongoingtechnical SEOwork. A best of breed architecture, built on composable, cloud-native SaaS and microservices, aligns with MACH principles and promotes growth. A CMS should offer: API-driven integrations for efficient data ingestion and egestion.

SEO 113

SEO Gen Z Customer Journey User-Generated 113

Vertical Response

SEPTEMBER 1, 2024

Email marketing lets you communicate directly with your audience to promote products and build brand loyalty. Utilize various email campaign types—promotional, informational, and transactional—to effectively engage your audience at different stages of the buyer’s journey.

Email Marketing 105

Email Marketing Marketing Strategy Marketing Marketers 105

Sprout Social

JANUARY 21, 2025

Once theyve clicked follow on your account, theyll want to see more than promotional content popping up in their feeds every day. Organic content is any piece of social media content that you post for free, with no funds put toward promotion or boosting meant to increase conversions or reach.

Social Media Marketing 125

Social Media Marketing User-Generated Fashion Promotion 125

Sprout Social

JANUARY 15, 2025

Here’s how it typically works: A brand partners with influencers to promote their product or service through social media content. Creators can also easily find products and brands to promote. Polished ads can also feel too promotional and, therefore, easy to ignore. Plus, youre not limited to social media.

Influencer Marketing 98

Influencer Marketing Affiliate Marketing Branding Gen Z 98

Hootsuite

OCTOBER 9, 2024

Customer advocacy is the practice of nurturing relationships with your happiest, most loyal customers with the goal that they’ll promote your brand and recommend it to others. In fact, 34% of consumers say “too much self-promotion” is a major turn-off in how they perceive brands on social.

Customer 106

Customer Food Transform Health 106

SMEI

JANUARY 24, 2023

The controversy sparked a huge public outcry, with people claiming that the ad was promoting an unrealistic beauty ideal and exploiting body insecurities. Many people interpreted the ad as promoting an unhealthy body ideal and exploiting male insecurities. Victoria's Secret Perfect Body Campaign 2. Let’s Talk.”

Customer loyalty 231

Customer loyalty Marketing Marketers Food 231

Search Engine Land

AUGUST 30, 2024

If demand is relatively low, you’re not running aggressive promotions and direct response is relatively soft, it’s a particularly good time to test up in the funnel. For B2B, the end of the quarter and the need to hit quota can leave room for limited-time promotions to test with your users.

Retail 79

Retail Customer loyalty Promotion Health 79

Buffer Marketing

JULY 16, 2024

For example, if you’re in the health and wellness industry, subreddits like r/Fitness or r/Meditation might be a good fit.    The only exception to this is the designated ‘self-promotion’ slots allowed in some subreddits. Reddit users value authenticity above all else. 

Marketing 100

Marketing Marketers Promotion Health 100

Hubspot Marketing

OCTOBER 12, 2023

I've been writing about marketing since 2017, I've used many different platforms for publishing and promoting content. Popular topics on Medium range from mental health to social media, from world affairs and trending news to productivity hacks. Altogether I've been using the platform for 6+ years to create and promote content.

Promotion 128

Promotion eCommerce SEO Affiliate Marketing 128

Vertical Response

AUGUST 5, 2024

Affiliate Marketing Affiliate marketing is another popular method where creators promote products through unique affiliate link and earn commissions on sales. Bloggers, influencers, and podcasters can all leverage affiliate marketing to earn commissions by promoting products that resonate with their audience.

Affiliate Marketing 95

Affiliate Marketing User-Generated eBook Promotion 95

Buffer Marketing

FEBRUARY 6, 2025

A TikTok business account is suitable for people using the TikTok app to promote their products or services. If you’re just getting started with ads on TikTok, I’d recommend experimenting with Promote from your business account first. You need to spend at least $20 on every ad group in your campaign.

SEO 110

SEO Real Estate User-Generated Promotion 110

Hootsuite

OCTOBER 22, 2024

That’s right: whether employees are re-posting your brand’s content or crafting their own, any social media content that promotes your company can be considered employee advocacy. For example, create a hashtag to promote a specific employee advocacy campaign. Gamification is also a great strategy.

Gen Z 111

Gen Z PR Thought Leadership Communications 111

Jeff Bullas

JANUARY 31, 2023

It can be a valuable undertaking if you know what you’re doing – essentially, you earn commission on products by promoting them to followers on social media. Here, you can provide a link to whatever products you’re promoting so your followers will have easy access to purchase them.

Affiliate Marketing 212

Affiliate Marketing Promotion Marketing Marketers 212

Sprout Social

DECEMBER 19, 2024

They were quick to respond to any timely conversations tied to social issues (or risked being cancelled), and never missed an opportunity to promote the ways they were solving those issues. But is activism still impactful if its tied to self-promotion and selling products? Publicity stunts and cheap self-promotion will be sniffed out.

Gen Z 78

Gen Z Communications Millennials Promotion 78

Customers.ai

DECEMBER 4, 2024

They use sticky signup bars to promote exclusive design tips, templates, and tutorials, ensuring that the value is clear. Use eye-catching visuals to promote your lead magnet or offer, and don’t forget to add a clear call-to-action with a link sticker to send followers directly to your signup page. Absolutely.

CRM 85

CRM Real Estate Non-Profit eCommerce 85