SmartBrief - Marketing
NOVEMBER 11, 2024
At The Shipyard, our extensive work in the mental health space has taught us a fundamental truth: “Communication can cure.” And it’s why now, more than ever, we all must seek relevant ways to be active participants in the national conversation to promote national healing. They make promises of improved lives and better tomorrows.
Hootsuite
JANUARY 17, 2025
In this post, were looking at the practice of using social media as an advocacy tool to: promote charitable campaigns, connect with political leaders , and generally advocate for positive change. These include areas like social issues, public health, and the environment. What is social media advocacy?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
SmartBrief - Marketing
AUGUST 23, 2024
Beyond its biological implications, menopause represents a significant opportunity for brands to redefine women’s health and wellness strategies. billion by 2028, driven by increasing awareness of menopause as a critical health phase and the demand for innovative solutions.
Hubspot Marketing
JULY 24, 2024
Even when users are trying to promote your brand, these posts can be damaging. Even though the videos might feel positive, they could very well turn off health-conscious consumers who believed the false claims that the drink snuck prescription medication into its recipe. Should the marketing team have stepped in before it got that far?
Backlinko
JANUARY 8, 2024
The health and wellness industry is booming. With a wide range of sub-niches ranging from nutrition and physical fitness to mental health and personal care to tap into and millions of people actively seeking products and services that promote a healthy lifestyle, there’s never been a better time to tap into the health niche.
Martech
AUGUST 6, 2024
Customers born just before or after the debut of the memorable Aflac Duck are known as Gen Z and are a much sought after health insurance demographic. Boosting engagement and net promoter score with customer experience Gen Z and Millennial consumers are open to making purchases on an app, as we saw above.
Sprout Social
JULY 30, 2024
As influencers become a bigger piece of the overall marketing equation, the potential losses of an activation gone wrong—from a misaligned partnership to a brand safety crisis—could be catastrophic to your brand’s health. But investing in influencers does significantly translate to revenue, making it worth the risk for many businesses.
Expert insights. Personalized for you.
111 
Let's personalize your content