SmartBrief - Marketing

AUGUST 23, 2024

Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. Beyond its biological implications, menopause represents a significant opportunity for brands to redefine women’s health and wellness strategies. Williams (Parallel Path) Why does this matter now more than ever?

Health 93

Health Millennials Transform Retail 93

Hubspot Marketing

OCTOBER 12, 2023

I've been writing about marketing since 2017, I've used many different platforms for publishing and promoting content. Popular topics on Medium range from mental health to social media, from world affairs and trending news to productivity hacks. Altogether I've been using the platform for 6+ years to create and promote content.

Promotion 130

Promotion eCommerce SEO Affiliate Marketing 130

Neil Patel

AUGUST 5, 2021

The health and fitness industry is worth over $96 billion dollars. Whether you’re a small gym owner, supplement company, or fitness app developer, the following fitness advertising strategies will help you generate maximum brand awareness and grow your business. The health and fitness industry is hugely saturated.

Advertising 141

Advertising Advertisers Health User-Generated 141

Buffer Marketing

APRIL 24, 2024

Organic social media is all the freely posted content that any user can post to social networks. That consistent presence is what builds loyalty and helps you generate revenue, as in the case study of Contour Cube. What is organic social media?

User-Generated 133

User-Generated Health Social Media Marketing Thought Leadership 133

Martech

APRIL 25, 2024

Do not try to fit this sprawling generation into a one-size-fits-all box. This makes them a great target for adventure, luxury or wellness travel and event-based promotions. They spend more than other groups on material goods that cater to quality of life, such as health supplements and assistive technology. Outspend on Temu.

Health 133

Health Marketing Marketers User-Generated 133

Martech

NOVEMBER 14, 2024

Initially, businesses competed on the strength of simple, value-driven offerings designed to attract users through genuine convenience. Advancements in data analytics allowed companies to observe user behavior with increasing precision. This era marked the shift from understanding what users were doing to why they were doing it.

Customer 128

Customer User-Generated Marketing Marketers 128

Hootsuite

APRIL 28, 2020

With numbers like that, it’s time to jump in— especially if your brand wants to reach younger audiences, as 69% of TikTok users are between 16 and 24 years old. Challenges use specific hashtags to encourage users to create videos on a theme, as part of a campaign or viral trend. Not sure how to get started? Make it fun. Endorsements.

User-Generated 145

User-Generated Transform Health Promotion 145

Calvyn Lee Blog

NOVEMBER 30, 2023

According to CEO Mark Zuckerberg, promoting Reels was costing Meta around $500 million per financial quarter, totalling nearly $2 billion per year. Instagram’s Massive Revenue Despite Reels Losses In 2023 alone, Instagram is projected to generate over $50 billion in total revenue.

User-Generated 130

User-Generated Health Advertisers Advertising 130

Neil Patel

SEPTEMBER 22, 2020

Data shows that Pinterest users spend 50% more than competitor sites, such as Instagram or Facebook (who hold the top spots in the US). Users can instantly buy products without having to trudge through the awareness, consideration, and purchase cycle. More users, more sales, and more brand awareness.

Fashion 145

Fashion Transform User-Generated Food 145

Adobe Experience Cloud Blog

SEPTEMBER 5, 2018

Following food & beverage are health, sports, news, lifestyle, and retail. 3) User-Generated Content. User-generated content is a great way to let your customers share their story and promote your products at the same time. Consider launching a contest with user-generated content for your next event.

User-Generated 126

User-Generated Food Thought Leadership Retail 126

Marketing Insider Group

NOVEMBER 23, 2020

You need to promote that content to ensure it reaches as many pairs of eyes as possible.It’s estimated that around 60 to 70% of content produced by B2B marketing departments sits unused. This content could be generating leads and revenue, but instead, it’s unseen and wasted.By Use Multiple Content Promotion Channels.

Thought Leadership 145

Thought Leadership Promotion User-Generated SEO 145

Sachs Marketing Group

MARCH 4, 2023

However, social media development requires a delicate balance between promoting services and maintaining ethical standards, such as patient confidentiality and avoiding exploitation. billion monthly active users, Facebook is the most popular social media platform worldwide. Instagram – With over 1.2

Social Media Marketing 110

Social Media Marketing Health User-Generated Marketing 110

Sprout Social

JULY 23, 2020

Providers are responsible not only to help guide the public through an actual crisis but also fact-check users as well. The concept of competition in the health sector is a touchy one. Whether it’s blog posts, videos or general health tips, anything you can do to provide your followers with bite-sized information is a plus.

Health 144

Health Education User-Generated Retail 144

Litmus

OCTOBER 16, 2024

Geography (location, climate): Send location-specific offers or seasonal promotions that align with regional preferences or weather patterns. Then, create tailored email sequences for each stage like elcome series for new sign-ups or upgrade campaigns for power users on basic plans.

Health 94

Health Customer Journey User-Generated Marketing 94

Hubspot Marketing

DECEMBER 20, 2023

To promote the summer blockbuster, Warner Bros. Some of the highlights include: Ken’s Malibu Dreamhouse that was listed on Airbnb Barbie-themed co-branded products with brands like Crocks, XBOX, BEIS, and Homesick Candles An experiential Barbie-themed boat cruise in Boston The Barbie meme generator However, Warner Bros.

Millennials 130

Millennials Shoppers Marketing Marketers 130

Hubspot Marketing

JANUARY 22, 2021

With over two billion monthly active YouTube users, YouTube is an undeniably powerful channel for advertising — which means, if you're a YouTube creator, there are plenty of opportunities for you to make money off the platform. For instance, if advertisers pay to display ads on your videos, you can increase revenue in the form of CPM.

Affiliate Marketing 141

Affiliate Marketing Health Finance Advertising 141

Neil Patel

SEPTEMBER 9, 2020

Optimized buy now buttons can help streamline this process for users by kicking off a simpler checkout process. Checkout page : This works best for products you’re promoting with urgency/scarcity, like a flash sale. Demand generation is an important aspect of increasing online sales. Improve User Experience (UX).

Shoppers 136

Shoppers Affiliate Marketing User-Generated Health 136

Search Engine Land

OCTOBER 4, 2023

Google says that the point of helpful content updates is to promote helpful, reliable, people-first content, and has directed affected site owners to review their help page for information on how to self-assess content if they feel negatively impacted. Always optimize for the user. Dial your ads back.

Health 135

Health Food User-Generated eBook 135

Businesses Grow

JUNE 2, 2024

Here is a brief summary: AI Agents are coming AI agents will have a profoundly personal impact on our lives, starting with an ability to incorporate personal information like conversations, email, and calendars, but also biometric data like health, wellness, and sleep. What if the user is engaging in self-harm?

Health 122

Health User-Generated Law Entertainment 122

Search Engine Land

JULY 29, 2024

Generative engine optimization (GEO) is the latest major development revolutionizing the way people search and interact with information online. How generative AI/answer engines work. GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise.

Transform 127

Transform User-Generated SEO Law 127

Sprout Social

JUNE 22, 2021

billion global active users. 90 million US users. With billions of active users spanning all ages, Facebook is one platform businesses can’t afford to ignore as part of their digital strategy. billion global active users. Key Stats: 1 billion global users. 140 million US users. million US users.

Customer 131

Customer Gen Z User-Generated Health 131

Neil Patel

NOVEMBER 12, 2021

Don’t get me wrong – the platform is great for generating sales , lowering cost-per-purchase, and driving traffic. When it comes to profitability, it’s all about the conversion power you generate. Rather than typing out a new message to each user, consider using a tool like Mobile Monkey to send engaging messages over time.

User-Generated 141

User-Generated Fashion Transform Influencer Marketing 141

Search Engine Land

SEPTEMBER 21, 2023

Does Google use user click data in ranking? But he suggested labeling it if your users would appreciate it. AI content = no typos One thing Illyes noticed while analyzing the output of ChatGPT and generative AI tools is that it doesn’t have typos. Here are some of the highlights of the interview.

SEO 142

SEO User-Generated Health Promotion 142

Hubspot Marketing

JULY 8, 2019

If you work for a SaaS platform company, odds are you won't be reaching out to Beyonce to promote your product. Otherwise, your content will fall flat and won't inspire users to take action. By clicking the down arrow, you'll see a list of suggested users. Next to the "Follow" button on Instagram, there's a down arrow.

Branding 144

Branding Influencer Marketing Health User-Generated 144

Unbounce

APRIL 23, 2019

Lead generation is the number one challenge for marketers today. And it’s only going to get harder now that most Google search results pages have become saturated with promotional lead magnets masquerading as “great” content. Promote a Personalized Template. Look for Unique Cross-Promotion Opportunities. That final step?

Direct Mail 145

Direct Mail eBook User-Generated Marketing 145

Marketing Insider Group

JULY 13, 2020

Who has time to write blog posts and to promote them? Add in social media promotion, content planning , and content optimization, and sure, it’s not a cakewalk. Traffic Generation Café has found that businesses see a proportional increase in blog traffic from the number of blog posts they publish. More web traffic.

Thought Leadership 144

Thought Leadership Real Estate User-Generated B2C 144

Neil Patel

SEPTEMBER 2, 2021

Not only is it a great way to share your life with friends and family and promote your business, but it’s also a great way to make a lot of money. Promote affiliate links. The platform’s active user numbers are equally impressive. At the end of 2020, Instagram surpassed one billion global users. Promote Affiliate Offers.

Food 145

Food Promotion Fashion User-Generated 145

Hubspot Marketing

FEBRUARY 27, 2023

There's a whole lot of research out there about Instagram — everything from the demographics of its users and its reach, to how negative space affects the performance of your posts (hint, hint: #68). billion users by 2025. The Instagram app has over 78 million monthly active users. Only 7% of Instagram users in the U.S.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Neil Patel

MARCH 18, 2021

If you’ve never tried marketing for Generation X, you could be missing out on a valuable group of consumers. Why should you customize ads for a Generation X target market? What makes Generation X so valuable? How Old is Generation X? 1965 to 1980 are typically known as the Generation X years.

Millennials 127

Millennials User-Generated Shoppers Transform 127

Content Marketing Institute

JANUARY 22, 2019

Cisco invited 20 super-ambassador employees from several office locations to an online brainstorming session about how to connect with university students, new graduates, and other members of Generation Z. HANDPICKED RELATED CONTENT: Does Your Health Care Content Hold the Cure for Customers in Crisis?

Gen Z 110

Gen Z Content Marketing Health Millennials 110

Search Engine Land

JULY 11, 2024

As AI-generated content becomes more prevalent and sites like Reddit are dominating , original research is at its most necessary. However, they are time-consuming – to conduct and analyze – and that generally means limiting the sample size to make things more manageable. Don’t forget to promote your research.

Whitepaper 112

Whitepaper SEO Transform Health 112

Sprout Social

SEPTEMBER 26, 2024

If these users like your content enough, they may want to check out your profile and even follow you. Boost credibility To the average Instagram user, a post that has tons of engagement means other people are enjoying it. Food influencers saw an average engagement of 0.63%, while engagement rates for health influencers dropped to 0.4%.

User-Generated 104

User-Generated Food Analytics Promotion 104

Martech

JUNE 12, 2024

We know martech and demand generation strategies work best to engage prospects when brand recognition is present. Account-based marketing is often used to cross-sell within an organization, broadening the user base. So, why don’t we consistently use those strategies on existing customers with a higher brand understanding? Services 1.

Customer 125

Customer Education Customer Acquisition User-Generated 125

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. billion monthly active users Twitter: 368 million monthly active users LinkedIn: 900.2 Business profiles also allow other Facebook users to give you reviews. Your platform choice will likely change based on your audience.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Neil Patel

NOVEMBER 19, 2021

If you’re already a big influencer, you can encourage your large following to buy from your links by posting promotional content. These affiliate marketing techniques , among others, can help creators generate passive income streams. You Can’t Promote Controversial Products or Make Fake Claims.

Affiliate Marketing 125

Affiliate Marketing User-Generated Promotion Shoppers 125

Hubspot Marketing

NOVEMBER 1, 2024

Influencer Marketing : Without retail or wholesale partners, having relevant influencers and creators promote your product can significantly impact how people perceive your brand. Community gives consumers something larger and deeper to promote and want to talk about. Encourage user-generated content (UGC): More on that shortly.

Manufacturing 121

Manufacturing B2C Non-Profit eCommerce 121

Calvyn Lee Blog

NOVEMBER 24, 2023

The launch of ChatGPT by OpenAI in late 2022 has sparked tremendous interest in artificial intelligence (AI) and how generative AI tools can be used for content creation and other marketing applications. As we enter 2023, it’s clear that ChatGPT and similar generative AI represent some of the most hyped emerging technologies today.

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130