Search Engine Land

SEPTEMBER 11, 2024

Many SEO professionals struggle to create technical audits that lead to meaningful improvements for their clients’ websites. brands, I’ve developed seven essential tips for creating impactful technical SEO audits. brands, I’ve developed seven essential tips for creating impactful technical SEO audits.

SEO 106

SEO Transform Education User-Generated 106

Backlinko

SEPTEMBER 6, 2024

In fact, Leigh McKenzie, head of SEO at Backlinko, uses Chrome extensions to speed up many daily SEO tasks. I couldn’t work as an SEO without all of my favorite extensions. First, read our comprehensive review of the best Chrome extensions for SEO. What’s the Best Chrome Extension for SEO? Let’s get started!

SEO 110

SEO Price User-Generated Analytics 110

Backlinko

JULY 19, 2024

Rank tracking tools let you monitor your SEO performance over time. That’s why we put together this list of the five best rank tracking tools for businesses, SEO agencies, and blogs of all sizes. So you can find the right solution to improve your website’s SEO. This makes it easier to digest complex SEO data.

SEO 108

SEO Price Analytics Key Performance Indicator 108

Martech

JANUARY 17, 2025

It should automate fixing website health issues, reducing the need for ongoingtechnical SEOwork. Automating key SEO tasks like redirects, URL updates, sitemaps, breadcrumbs and page speed optimizations especially during site edits, migrations, or deletions. Allowing easy addition and editing of schemas based on content architecture.

SEO 118

SEO Gen Z Customer Journey User-Generated 118

Backlinko

AUGUST 26, 2024

SEO audit tools reveal hidden issues and opportunities on your site. Backlinko uses these tools for in-depth SEO audits every year. To assist, we’ve reviewed five top SEO audit tools to help you improve your website’s search performance. What Are the Best SEO Audit Tools? And quarterly check-ins.

SEO 100

SEO Price Health User-Generated 100

Search Engine Land

JULY 17, 2024

In SEO , trends are opportunities to connect with a wider audience when they are most engaged. A trend-led SEO approach can increase brand awareness and advocacy, setting your content apart from competitors’ often homogeneous strategies. Here are five ways to leverage trends within your SEO content strategy to stand out.

SEO 105

SEO Fashion PR Influencer Marketing 105

Backlinko

NOVEMBER 29, 2024

SEO analytics involves digging into your site’s data to see how it’s doing. At Backlinko, SEO analytics is central to what we do. This guide will show you how to use SEO analytics to make data-driven decisions. Plus, I’ll show you how to create reports that prove the value of your SEO efforts to clients and stakeholders.

Analytics 90

Analytics SEO User-Generated Health 90

Backlinko

DECEMBER 29, 2024

These plumbing companies all focus on the same core SEO strategies. With SEO for plumbers, your business can achieve similaror betterresults. In this guide, you’ll learn SEO fundamentals thatll help your site rank higher, from local search to link-building. What Is Plumbing SEO? It’s not luck. The best part?

SEO 98

SEO Customer Real Estate User-Generated 98

Backlinko

DECEMBER 5, 2024

In this guide, were going to show you exactly how to maintain your SEO the right way. What Is SEO Maintenance? SEO maintenance is the ongoing process of monitoring, updating, and optimizing your website to maintain and improve its search engine rankings. Perform SEO maintenance so it doesnt happen to you.

SEO 94

SEO Health User-Generated Analytics 94

Hubspot Marketing

APRIL 15, 2025

With online searches dominating as the starting point of most purchases, customer journey SEO is now mission-critical for every business. It introduced me to brands I never wouldve found if they hadnt optimized for the SEO-driven customer journey. Table of Contents What is customer journey SEO?

Customer Journey 88

Customer Journey SEO Customer Price 88

Search Engine Land

AUGUST 9, 2024

When training new technical SEO s, I find they struggle to identify action items from tools like Google Search Console and site crawlers (e.g., Commonly used data segments When looking for action items in technical SEO data, you need to be able to segment the data. These less common data segments are crucial for enterprise SEO.

SEO 84

SEO Manufacturing Health eCommerce 84

Search Engine Land

SEPTEMBER 19, 2024

Below, I’ll break down the most common HTTP status codes for SEO , including which status codes are crucial, why they matter and how to stay on top of them. How HTTP status codes impact SEO. Importance of HTTP status codes for SEO. HTTP status code categories and SEO. What are HTTP status codes? 1xx: Informational.

SEO 97

SEO User-Generated Management Health 97

Martech

FEBRUARY 10, 2025

Your WordPress site might be packed with great content and stunning visuals, but without proper search engine optimization (SEO), it could be hard to find. SEO ensures your site gets noticed, eventually driving traffic to your content and boosting engagement. Thankfully, SEO doesnt have to be complicated.

SEO 81

SEO Health User-Generated Analytics 81

Backlinko

APRIL 10, 2025

SEO reporting transforms raw data into actionable decisions. Google Looker Studio is a free tool that helps you create SEO dashboards that are visually appealing and customizable. This lets you pull all your SEO, PPC, and marketing data into one clean, interactive dashboard. Then struggling to make it look presentable.

SEO 80

SEO Price Key Performance Indicator Analytics 80

Search Engine Land

JULY 29, 2024

As GEO and its effects on SEO and digital marketing continue to evolve, we’ll cover the basics to equip you with the knowledge to navigate these dynamic changes and stay ahead. How GEO differs from SEO. GEO vs. SEO: Similarities and differences Both GEO and SEO are cornerstones of modern digital marketing.

Transform 131

Transform User-Generated SEO Law 131

Sprout Social

MAY 6, 2025

Plus, you can take control of your brands reputation with effective crisis management , gain visibility into your brand’s health and optimize results by analyzing campaign performance. Alerts by Ahrefs Alerts by Ahrefs is an SEO tool that doubles as a basic brand monitoring solution.

Branding 104

Branding Health Transform Analytics 104

Backlinko

JULY 10, 2024

Cannibalized pages undermine your SEO efforts. We had two older articles on the same topic: the best free and paid SEO tools. The oldest article targeted “ SEO tools ” and featured an extensive (albeit overwhelming) list of options: The more recent article targeted “best free SEO tools.”

SEO 106

SEO Real Estate Health Management 106

Search Engine Journal

NOVEMBER 1, 2022

The post Website Performance & Health Monitoring: Tips & Best Practices appeared first on Search Engine Journal. Discover what makes a healthy (and secure) website. Learn about technical metrics and improve on them to improve your site's performance.

Health 110

Health SEO 110

Search Engine Journal

SEPTEMBER 1, 2022

A weekly technical SEO checkup that provides a high-level overview of search presence health can be achieved in as little as 20 minutes. The post Technical SEO: The 20 Minute Workweek Checklist appeared first on Search Engine Journal.

SEO 141

SEO Health 141

Martech

AUGUST 19, 2024

Referrals from Google search queries produce less than half of our traffic, and based on our analysis, AI-generated answers are being served on roughly 15% of searches across our categories, with the highest frequency in Health, Technology, and Finance. Additional reporting by Barry Schwartz. Are you getting the most from your stack?

Finance 110

Finance User-Generated Health SEO 110

Search Engine Land

JULY 8, 2024

Google Search Console (GSC) is a free gift from Google to SEO professionals that tells you how your website is performing. With data-packed amenities, SEOs can scavenge through GSC to locate stashes of hidden nuggets like clicks and impressions from search queries, Core Web Vitals and whatever other surprises lay within your website.

SEO 106

SEO Transform Health eCommerce 106

Search Engine Land

SEPTEMBER 6, 2024

Dig deeper: Top 10 SEO benefits of building a brand that people trust Leveraging organic search visibility for brand growth Organic search visibility isn’t just about getting clicks but driving sustainable, long-term growth. Integrating SEO with other digital marketing efforts amplifies your results in the SERPs.

Branding 104

Branding Customer loyalty SEO PR 104

Search Engine Journal

JUNE 25, 2022

This guide covers everything you need to know about Google Search Console, complete with tips on how you can improve site health and search performance. The post A Complete Google Search Console Guide For SEO Pros appeared first on Search Engine Journal.

SEO 138

SEO Health Analytics Marketers 138

Exposure Ninja

JULY 11, 2024

An SEO audit is like a health check for your site. In this guide, we’ll walk you through an agency-style SEO audit. By the time you’re done, you’ll have a clear picture of your site’s SEO health and a roadmap for boosting your visibility in search results. What Is an SEO Audit?

SEO 52

SEO Health User-Generated Analytics 52

Hubspot Marketing

FEBRUARY 14, 2023

One way to get there is with podcast SEO. To get an SEO boost, incorporate phrases or sub-topics that match what your potential audience is searching for. For instance, the health and wellness podcast Maintenance Phase includes sub-topics like "health fads," "wellness scams," and "nutrition advice" in its description.

SEO 134

SEO Real Estate Health Affiliate Marketing 134

Backlinko

MARCH 25, 2025

Even the subniches like SEO and content marketing have 100% keyword difficulty. For example, Search Engine Journal (SEJ) has found success in the SEO and search marketing subniches with data-backed content written by industry experts. A pet health blog that exemplifies all of this is Preventive Vet. And an impressive $5.15

Real Estate 101

Real Estate Health Affiliate Marketing Non-Profit 101

Neil Patel

MAY 28, 2021

Having multiple-location SEO enables businesses to attract website traffic from various states or countries across the globe. How to do multiple-location SEO? What Is Multiple-Location SEO? To attract locals from various locations, you probably need to adopt a local SEO strategy. The solution is multiple-location SEO.

SEO 145

SEO Shipping Food Retail 145

Search Engine Land

AUGUST 15, 2024

Referrals from Google search queries produce less than half of our traffic, and based on our analysis, AI-generated answers are being served on roughly 15% of searches across our categories, with the highest frequency in Health, Technology, and Finance. ” What Ziff Davis is saying. Granted, these two reports form a line, not a trend.

Finance 92

Finance Health User-Generated SEO 92

Hubspot Marketing

MAY 8, 2023

Page load times, keywords, content quality, and videos are all things that can affect SEO. Fortunately, AI SEO tools are available to streamline SEO optimization and boost your website's rankings. How Marketers Use AI What is AI SEO? One way to leverage AI is in SEO.

SEO 144

SEO User-Generated Copywriting Health 144

Hubspot Marketing

DECEMBER 29, 2023

Programmatic SEO: Is it one heck of a challenge or something you can master in three hours? And most importantly, how do you tackle programmatic SEO if you’ve never done it before? Plus, I’ll even share a step-by-step process of how to begin with programmatic SEO. Table of Contents What is programmatic SEO?

SEO 143

SEO User-Generated CRM Manufacturing 143

Search Engine Land

SEPTEMBER 1, 2023

In SEO , the implications of decision fatigue are particularly salient. SEO professionals are faced with plenty of daily decisions, from selecting the right long-tailed keyphrases to optimize for to dissecting intricate analytics data from websites. All outcomes can be particularly detrimental in the specialized field of SEO.

SEO 136

SEO Energy Health Analytics 136

Search Engine Land

AUGUST 5, 2024

You need to check it daily or set up a script to monitor it, as any issues can directly impact the health of your account. If a GTIN (Global Trade Item Number) is optional, go ahead and put it in and have your SEO team come in and essentially optimize your feed with the keywords that you want to show up.

eCommerce 101

eCommerce CRM Advertising Advertisers 101

Backlinko

APRIL 7, 2025

For example, our SEO strategy guide dominates the search results. Stop creating content just to check an SEO box. But its not all doom and gloom. Google provides fairly detailed guidelines about the type of content its looking for: helpful content. We follow these guidelines here at Backlinko. And ranks for more than 3.2K

User-Generated 95

User-Generated Health SEO Finance 95

Exposure Ninja

APRIL 25, 2025

Abigail Daunton-Johns Head of Content and Email Marketing Zero-Click Searches Will Shift Focus to Middle and Bottom-Funnel Content One of the SEO trends impacting content marketing is the rise in zero-click searches. Refreshing content actively supports your wider SEO strategy. It also sends powerful engagement signals to Google.

Market Trends 80

Market Trends Content Marketing User-Generated Thought Leadership 80

Neil Patel

OCTOBER 27, 2021

You’re not seeing results from your SEO strategy, and you’re about one ranking away from throwing your laptop out the window. You have a leak in your SEO strategy. It will help you find those leaks, seal them up, and get you back on track to smashing your SEO goals for the year. How to Do Quarterly SEO Planning.

SEO 145

SEO Customer Journey Promotion Health 145

Marketing Insider Group

APRIL 28, 2021

If you were to step back in time into a marketing conference from a decade or so ago, content marketing SEO would be the buzzword you’d hear on everyone’s lips. Because, you know, SEO. If you dared insert an “in” or a “for” to make it read less awkwardly, you’d get a nastygram from your SEO team. Lots of them.

Content Marketing 144

Content Marketing SEO Marketing Marketers 144

Marketing Insider Group

APRIL 5, 2021

SEO is something content marketers have to tweak and refine continuously. SEO practices that matter today can change tomorrow. Looking at SEO as only keywords doesn’t provide you with the big picture. In developing or improving an SEO strategy , companies need to consider the differences between E-A-T vs. YMYL.

Content Marketing 144

Content Marketing SEO Finance Health 144