Hootsuite

MAY 8, 2023

Insurance social media marketing presents unique challenges. Social media marketing for insurance companies offers the ability to address those concerns. Free Demo Lead generation Insurance is generally not an impulse buy. Instead, you need to generate and nurture leads.

Social Media Marketing 114

Social Media Marketing Gen Z Education Health 114

Sprout Social

DECEMBER 28, 2016

What social media tactics and strategies do you have planned for the new year? In order to help get those creative juices flowing, we’ve put together a list of some of the top social media marketing examples of 2016. BuzzFeed is no stranger to being acknowledged for its social media marketing chops.

Social Media Marketing 112

Social Media Marketing Entertainment Food Marketing 112

Sprout Social

NOVEMBER 25, 2024

Social media marketers understand how pivotal influencers are to the success of their brand. At the same time, they don’t always know the perfect formula to succeed with influencer marketing. The definition of what is authentic in marketing is a moving target, as it varies across generations and demographics.

Influencer Marketing 106

Influencer Marketing Marketing Marketers User-Generated 106

Hootsuite

OCTOBER 9, 2024

Brands like Knix leverage user-generated content (UGC) to break up a feed of traditional marketing posts: Source: Knix on Instagram Spotlighting this authentic content not only acts as a trust signal for prospective buyers — it’s the first act in a new wave of brand advocates.

Customer 117

Customer Food Transform Health 117

Sachs Marketing Group

NOVEMBER 22, 2023

Understanding how to measure social media marketing success involves analyzing various metrics that reflect audience engagement, brand reach, and the effectiveness of marketing strategies. Key indicators include engagement rates, follower growth, website traffic from social media, and return on investment (ROI).

Social Media Marketing 98

Social Media Marketing Non-Profit User-Generated Marketing 98

Hootsuite

MAY 31, 2022

If you want your next Pinterest marketing campaign to be a success, you’re in the right place. Sure, Pinterest may not boast the same user hours as Facebook or share TikTok’s hype. Still, the platform remains a hidden gem for marketers targeting certain audience demographics. 433 million users are nothing to sniff at either.

Social Media Marketing 107

Social Media Marketing Gen Z Millennials Shoppers 107

Sprout Social

MAY 2, 2018

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. Let’s get started!

Social Media Marketing 112

Social Media Marketing Marketing Marketers Non-Profit 112

Sprout Social

SEPTEMBER 16, 2024

Embracing AI in social media strategies The 2023 State of Social Media report shows that nine in 10 leaders expect their companies to increase investment in AI and ML for marketing over the next three years. And more than 80% of marketers feel AI has already positively impacted their work.

User-Generated 105

User-Generated Influencer Marketing Management Health 105

Sprout Social

MAY 8, 2025

With the rise of social search, unprompted brand discourse and unfiltered consumer sentiment, Reddit has become a goldmine for real-time, organic insightsand a competitive advantage for brands that know how to harness it. Its partnership with Google makes it easier for users to see and participate in Reddit communities and conversations.

Gen Z 74

Gen Z Industry Insights User-Generated Health 74

Hootsuite

OCTOBER 18, 2024

For other organizations who are a bit more le sérieux —central banks, the World Health Organization, etc—Reddit marketing is probably not your thing. As with any social network, there are some platform-specific things to be aware of. Of those, 91 million are daily active users and people are using Reddit more than ever in 2024.

Marketing 98

Marketing Marketers Promotion User-Generated 98

Hootsuite

OCTOBER 22, 2024

Hootsuite’s research shows employee advocacy on social networks is directly related to higher brand health metrics, including positive sentiment, value, and share of voice — especially among mature organizations. How to build an employee advocacy program on social media Ready to build your own employee advocacy program on social media?

PR 114

PR Gen Z Thought Leadership Communications 114

Buffer Marketing

FEBRUARY 1, 2024

Are you acknowledging and engaging with user-generated content that mentions your brand? Are you leveraging scheduling tools to maintain consistency? Engagement Analysis Response Rate : How quickly are you responding to comments and direct messages?

Health 124

Health Analytics User-Generated Communications 124

Buffer Marketing

FEBRUARY 6, 2025

TikTok has a massive user base of over 1.69 monthly active users — and the number of Americans using TikTok weekly has quadrupled since 2021. The social media site isn’t limited to younger users anymore. TikTok report showed weekly TikTok users aged between 35-44 have only grown since 2022.

SEO 106

SEO Real Estate User-Generated Promotion 106

SocialPilot

FEBRUARY 19, 2025

Amid these changes, Bluesky has gained attention as an exciting alternative for businesses and users. Both platforms let users share posts, images, and videos while interacting through replies and likes. However, their different content moderation and user control approaches have stirred debates about their impact on communities.

Gen Z 110

Gen Z User-Generated Advertising Advertisers 110

Sachs Marketing Group

JANUARY 16, 2025

In todays highly competitive healthcare industry, generating a steady stream of new patients is critical for growing your practice. Whether you run a small private clinic or a large medical office, effective lead-generation strategies can help you generate leads, reach more potential patients, and ensure your practice thrives.

Health 52

Health User-Generated Education Digital Marketing 52

Buffer Marketing

OCTOBER 31, 2024

When it comes to hashtags, the social media platform recommends no more than five, but the research from HubSpot found that posts that used over 11 hashtags seem to resonate the most with Instagram users. Hints and sneak peeks Use Instagram to generate buzz for upcoming content or exciting business updates with a cheeky preview.

Transform 116

Transform PR Product User-Generated 116

Buffer Marketing

MAY 6, 2025

Users interested in a topic will often even follow hashtags related to it — like #BookTok or #MomsofTikTok. 5 benefits of using hashtags on TikTok Incorporating TikTok hashtags in your marketing strategy has plenty of benefits. Buffer’s free Instagram hashtag generator has you covered. → 3. indiegames 15.

Fashion 68

Fashion Food Entertainment Health 68

Buffer Marketing

APRIL 24, 2024

In this article, we'll explore the unique characteristics of organic and paid social media, how they complement each other, and why incorporating both into your social media strategy is essential for achieving your business goals. What is organic social media?

User-Generated 127

User-Generated Health Social Media Marketing Thought Leadership 127

Lynton Web

MAY 8, 2025

For example, a recreation center might position itself as a multi-generational family destination focused on accessible wellness or as a specialized youth development hub with diverse recreational activities and sports programs. Track which resources generate the most engaged leads to refine your content development strategy over time.

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52

Hootsuite

OCTOBER 26, 2020

Any brand using Twitter as part of its social media marketing plan likely recognizes Twitter updates each month. Those updates can include everything from a Twitter story update, to users changing who can reply to Tweets, to increased context around Twitter trends. Source: Twitter for Business.

Health 145

Health Social Media Marketing User-Generated Promotion 145

Sachs Marketing Group

FEBRUARY 11, 2025

Optimize Your Website for Patient Experience: A Guide to Medical Marketing Your medical practice website is often the first impression potential patients have of your practice. Ensure your site is mobile-friendly, as most users now browse on their phones. Send newsletters with health tips, practice updates, and special promotions.

Digital Marketing 52

Digital Marketing Health Marketing Marketers 52

Hootsuite

MAY 25, 2021

Some days have multiple holidays, such as May 7, which happens to be National Beer Day in the United States and World Health Day. Some are strictly social media holidays, while many are holidays off social media, too. April 7: World Health Day. Mental Health Awareness Month. Move More Month.

Food 145

Food Health Law Non-Profit 145

Sprout Social

JULY 23, 2020

Although this is a prime example of how social media as a force for good, misinformation regarding COVID-19 is also running rampant. Providers are responsible not only to help guide the public through an actual crisis but also fact-check users as well. The concept of competition in the health sector is a touchy one.

Health 144

Health Education User-Generated Retail 144

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. If you’re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on. Social Networking Examples of Major Platforms Facebook: 2.9

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Hubspot Marketing

NOVEMBER 25, 2019

I've found that social media is one area where this technology can be implemented in many marketing strategies. First of all, most of the social media platforms we know and love already use AI to improve our experiences as users. One subset of AI is called natural language generation (NLG).

Price 145

Price User-Generated Social Media Marketing Management 145

Calvyn Lee Blog

NOVEMBER 30, 2023

Instagram’s Massive Revenue Despite Reels Losses In 2023 alone, Instagram is projected to generate over $50 billion in total revenue. But how does such a simple photo and video sharing app generate over $50 billion per year? For most users, the main goal is gaining followers and popularity rather than earning money directly.

User-Generated 130

User-Generated Health Advertising Advertisers 130

Hootsuite

SEPTEMBER 22, 2020

When you get verified on Twitter, that signals to users that your profile is credible and authentic. Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month.

Non-Profit 145

Non-Profit Health User-Generated Marketing 145

Hootsuite

APRIL 18, 2022

Your Reels can appear in users’ feeds. Users can also follow hashtags, allowing your Instagram posts with hashtags to appear in their feeds even if they don’t follow your Instagram account specifically. A branded hashtag can help fans connect with each other and provide you with plenty of user-generated content to draw from.

Fashion 145

Fashion Food User-Generated Entertainment 145

Sprout Social

MAY 13, 2020

Once an agency has secured a client, one of the first conversations social media marketers will have with them is ideally about their social marketing goals, the feasibility of those goals and what social success looks like. Use social listening as a win-win solution for your agency and clients.

Real Estate 145

Real Estate Health Analytics Education 145

Hootsuite

OCTOBER 15, 2020

But social media marketers can practice it, too. Several social platforms have made recent accessibility updates. Social media accessibility isn’t technically required under Web Content and Accessibility Guideline’s 2.1 Inclusive social media marketing is just good social media marketing.

Social Media Marketing 145

Social Media Marketing User-Generated Health Copywriting 145

Buffer Marketing

OCTOBER 16, 2023

AI Celeb Backlash Meta's introduction of AI celebrities faces resistance, indicating a challenge in user acceptance. Comment Filter Enhancement Meta's new feature prioritizes comments from verified users, potentially altering engagement dynamics. Verify your Meta accounts to ensure your comments gain priority and visibility.

Gen Z 122

Gen Z Health User-Generated Entertainment 122

Hootsuite

MARCH 31, 2020

In the context of social media, an algorithm is how a social platform determines which content to display at any given time to a particular user. In the context of social media, archiving means creating an archive of your organization’s social media posts, messages, and associated metadata.

User-Generated 145

User-Generated Social Media Marketing Promotion Analytics 145

Duct Tape Marketing

MARCH 5, 2025

Whether youre looking for tips on Reddit organic engagement or want to maximize Reddit advertising for your business, Jim shared actionable strategies every small business owner and digital marketer should know. During our conversation, Jim highlighted how Reddit marketing strategies differ from traditional social media marketing.

Advertising 80

Advertising Advertisers Health User-Generated 80

Sprout Social

AUGUST 17, 2022

The controversy, while unfortunate, did illuminate the need for improved safeguards in programmatic social advertising. Risk is a natural part of adopting a new social network , feature or tool. The only real way to protect your business online is to create brand safety guidelines that understand and address the social media landscape.

Branding 136

Branding Health Advertising Advertisers 136

Hootsuite

JULY 29, 2020

On the heels of the Indian government’s decision to ban TikTok and several other Chinese apps, Instagram released Reels, a 15-second video and audio clip feature, to a broad user group in the country. TikTok’s departure from the Indian market leaves ripe opportunity for Instagram. Source: Instagram. View this post on Instagram.

Health 145

Health Food User-Generated Advertising 145

Hootsuite

NOVEMBER 1, 2021

How do you stand out in a sea of more than one billion Instagram users? Bonus: 14 Time-Saving Hacks for Instagram Power Users. Get the list of secret shortcuts Hootsuite’s own social media team uses to create thumb-stopping content. User activity. Bonus: 14 Time-Saving Hacks for Instagram Power Users.

SEO 145

SEO User-Generated Analytics Place 145

Hootsuite

AUGUST 30, 2023

You heard that right — there’s another social media app in town. Lemon8, TikTok’s sister app, launched globally in early 2023, giving social media marketers yet another platform to learn about. It’s photo-heavy but allows users to share recipes, outfits, travel guides, and more. Let’s get started.

Gen Z 120

Gen Z Fashion Food User-Generated 120