Martech

AUGUST 5, 2024

Made for advertising” or “made for arbitrage” (MFA) sites, designed purely to attract ad dollars rather than serve users, are proliferating at an alarming rate. Why it’s important to combat MFAs Combating MFA sites is important because they take advantage of digital ads for profit while offering little value to users.

User-Generated 115

User-Generated Advertisers Advertising Marketing 115

Backlinko

JANUARY 8, 2024

The health and wellness industry is booming. With a wide range of sub-niches ranging from nutrition and physical fitness to mental health and personal care to tap into and millions of people actively seeking products and services that promote a healthy lifestyle, there’s never been a better time to tap into the health niche.

Health 119

Health Affiliate Marketing Non-Profit Food 119

Martech

AUGUST 19, 2024

Referrals from Google search queries produce less than half of our traffic, and based on our analysis, AI-generated answers are being served on roughly 15% of searches across our categories, with the highest frequency in Health, Technology, and Finance. ZD earnings call You don’t need to be signed in. Why we care.

Finance 106

Finance User-Generated Health SEO 106

Litmus

OCTOBER 16, 2024

For example, a SaaS company might define stages like: Free trial sign-up (Awareness) Feature exploration (Consideration): Familiarizes users with the product’s value and influences their decision to convert to paying customers. Use dynamic content to personalize each email based on user data.

Health 92

Health Customer Journey User-Generated Marketing 92

Marketing Insider Group

MARCH 18, 2025

Generate leads?g For example, lead generation ads focus on forms, while e-commerce ads highlight products and pricing. Target health-conscious professionals on Instagram. billion users, YouTube ads reach a massive audience. If your product skews under 35, TikToks short-form video ads can generate serious engagement.

Marketing Strategy 107

Marketing Strategy User-Generated Law Health 107

Backlinko

MARCH 25, 2025

Monetization Potential (35% of Total Score) We evaluated earning potential by combining: Search volume relative to top niches (40% weight) Average cost-per-click rates (40% weight) User intent (20% weight)with commercial intent receiving higher scores Higher scores (more filled circles) indicate stronger monetization opportunities.

Real Estate 103

Real Estate Health Affiliate Marketing Non-Profit 103

Sprout Social

MARCH 12, 2025

Every network offers opportunities for finding and growing your community, because social users use every platform to meet different needs for connection and consumption. You can also suggest leaning on user-generated and influencer content on established channels to get ahead of performance headwinds. The limit does exist.

User-Generated 113

User-Generated Health Retail Branding 113

Search Engine Land

OCTOBER 2, 2024

Microsoft Advertising will soon change the way ads in Copilot appear to users, as well as how ads trigger. Microsoft will also launch two new generative AI features in pilot this month: Diagnostics. Transforming audience engagement with generative AI. Advertisers are also about to get two new pilot features.

Transform 99

Transform Health User-Generated Advertisers 99

Hubspot Marketing

NOVEMBER 1, 2024

Encourage user-generated content (UGC): More on that shortly. Fitness brand Peloton, for instance, regularly shares health tips and advice on its social media: View this post on Instagram A post shared by Peloton (@onepeloton) Electric toothbrush company Quip takes a similar approach, sharing oral health care advice on its blog.

Manufacturing 128

Manufacturing B2C Non-Profit eCommerce 128

Backlinko

DECEMBER 27, 2024

Generative AI refers to technology that uses machine learning models to create content. For example, different generative AI models can understand coding, visual, scientific, and human languages. How Generative AI Works Gen AI uses libraries of existing material to produce original content. Heres how the process works.

Transform 113

Transform User-Generated Manufacturing eCommerce 113

Jeff Bullas

MARCH 15, 2023

It was developed by OpenAI (started in 2015) and is a language model that uses a transformer neural network (let’s just say it uses “technology”) to generate human-like text responses to user queries. The reason it matters is that it is a generational evolution of technology that could take your job or open a new world of opportunity.

Health 202

Health User-Generated Transform Education 202

Martech

JANUARY 17, 2025

It should automate fixing website health issues, reducing the need for ongoingtechnical SEOwork. Experience Once your content is discovered, the next focus is user experience. Brands that provide personalized, data-driven answers engage users better, driving loyalty and conversions. This will: Improve user experience.

SEO 113

SEO Gen Z Customer Journey User-Generated 113

Sprout Social

SEPTEMBER 26, 2024

If these users like your content enough, they may want to check out your profile and even follow you. Boost credibility To the average Instagram user, a post that has tons of engagement means other people are enjoying it. Food influencers saw an average engagement of 0.63%, while engagement rates for health influencers dropped to 0.4%.

User-Generated 119

User-Generated Food Analytics Promotion 119

Search Engine Land

AUGUST 15, 2024

Referrals from Google search queries produce less than half of our traffic, and based on our analysis, AI-generated answers are being served on roughly 15% of searches across our categories, with the highest frequency in Health, Technology, and Finance. ” What Ziff Davis is saying. . Why we care.

Finance 92

Finance Health User-Generated SEO 92

Customers.ai

DECEMBER 6, 2024

As Derric Haynie, ecommerce extraordinaire and Head of Demand Generation at Pipe17 put it, TikTok Shop is the blue ocean opportunity for brands. And with more than half of TikTok users engaging with TikTok Shop and a quarter making purchases, its clear this platform is where impulse shopping thrives. The best part? No excuses!

eCommerce 91

eCommerce Shipping Outbound Marketing User-Generated 91

Search Engine Land

JULY 24, 2024

Here’s what Schindler said: “And as you have probably noticed at GML, we announced that soon we’ll actually start testing search and shopping ads in AI Overviews for users in the U.S., “We see even higher engagement from younger users aged 18 to 24 when they use Search with AI Overviews,” PIchai said.

Health 91

Health User-Generated Retail Advertisers 91

Sprout Social

OCTOBER 22, 2024

They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. After decades of consistently marketing to young people, marketers are again mystified by a new generation. Sound familiar?

Gen Z 95

Gen Z Branding User-Generated Influencer Marketing 95

Sprout Social

FEBRUARY 11, 2025

Nicholas Charlier, Head of Global Community and Education at Vivobarefoot, explains: We’re a footwear company, but we’re really trying to drive awareness, engagement and connection with natural health. This has negative impacts on posture, pain and performance, but also how we interact with the ground generally, says Charlier.

Branding 77

Branding Health Education User-Generated 77

Hootsuite

JANUARY 17, 2025

These include areas like social issues, public health, and the environment. You need an audience of politically active, informed social media users. Movember Movember is a mens health advocacy group that has mastered the art of social media advocacy. Even more important for social media advocacy, 21% of all U.S.

Promotion 97

Promotion Thought Leadership Health Non-Profit 97

Search Engine Land

JULY 11, 2024

As AI-generated content becomes more prevalent and sites like Reddit are dominating , original research is at its most necessary. National Survey on the Mental Health of LGBTQ+ Young People Publishing your original research on your site can be done as a blog post, a static page you update, a whitepaper, etc.

Whitepaper 112

Whitepaper SEO Transform Health 112

Sprout Social

SEPTEMBER 16, 2024

AI tools enable you to generate multiple variations of the same post, which saves time and effort. While AI-generated content may require some tweaking, it speeds up content creation significantly, making it an invaluable resource in a social media manager’s toolkit. Automated scheduling Timing is everything in social media.

User-Generated 104

User-Generated Influencer Marketing Management Health 104

Backlinko

NOVEMBER 29, 2024

You track metrics like traffic, rankings, and user behavior to figure out what’s working. They ask questions like: How is SEO driving lead generation? Are users engaging with the content? Metrics they track include page-level traffic, user engagement, crawl errors, and backlinks. And what’s not.

Analytics 93

Analytics SEO User-Generated Health 93

Buffer Marketing

FEBRUARY 1, 2024

Are you acknowledging and engaging with user-generated content that mentions your brand? Are you leveraging scheduling tools to maintain consistency? Engagement Analysis Response Rate : How quickly are you responding to comments and direct messages?

Health 124

Health Analytics User-Generated Communications 124

Backlinko

AUGUST 26, 2024

The tool will analyze your site and generate a series of reports. Like this: This tool provides an overall assessment of your site’s health. Here, you’ll see the website’s health score, Core Web Vitals overview, and issues. Optionally, schedule your report to be generated daily, weekly, or monthly.

SEO 102

SEO Price Health User-Generated 102

Backlinko

SEPTEMBER 6, 2024

Or how to improve a client’s global website traffic with hreflangs that help search engines serve the correct language to users. Quickly analyze your website’s search performance data, generate change percentages, set custom comparisons, and more. But it requires a paid API key from DataForSEO to generate search volumes for keywords.

SEO 111

SEO Price User-Generated Analytics 111

Jeff Bullas

JANUARY 3, 2023

For example, users search for the best routers and want to learn the pros and cons of different wireless before buying. To extend keyword research, use Quora as it offers plenty of user-generated content from real people talking about real problems. Image Source. They aren’t vegan. Get specific keyword ideas.

Affiliate Marketing 241

Affiliate Marketing Non-Profit eBook Health 241

Sprout Social

NOVEMBER 25, 2024

The definition of what is authentic in marketing is a moving target, as it varies across generations and demographics. Authenticity in social media is something users want more of—whether it’s from influencers or others. Authenticity in social media is something users want more of—whether it’s from influencers or others.

Influencer Marketing 102

Influencer Marketing Marketing Marketers User-Generated 102

Backlinko

DECEMBER 5, 2024

Your technical SEO health might deteriorate over time: Technical issues like broken links , duplicate content , and security problems might creep in. Outdated information can hurt your credibility and cause users to leave your site, which could signal to Google that your content isn’t meeting user needs.

SEO 95

SEO Health User-Generated Analytics 95

Martech

FEBRUARY 10, 2025

Site structure improvements : Automatically generate XML sitemaps, add breadcrumbs, and optimize navigation. Enhance page speed and performance : Some plugins include features like caching or image optimization, which indirectly improve SEO by boosting load times and user experience. XML sitemap generation for better site indexing.

SEO 73

SEO Health User-Generated Analytics 73

Jeff Bullas

FEBRUARY 21, 2023

It was a slow rising evolution of online publishing and it took 5 years for Facebook to reach 100 million users. ChatGPT took just 2 months to reach 100 million users. So, we are talking about a generational revolution not a slow burning evolution. In just a few weeks everyone is talking about A.I.

Transform 273

Transform Logistics Manufacturing Retail 273

Vertical Response

AUGUST 5, 2024

Key Takeaways Content monetization is essential for creators to generate income and sustain high-quality production, leveraging methods like ads, subscriptions, and affiliate marketing. Understanding Content Monetization In the digital age, content monetization has become a cornerstone for creators aiming to generate income from their work.

Affiliate Marketing 95

Affiliate Marketing User-Generated eBook Promotion 95

Hootsuite

OCTOBER 9, 2024

Brands like Knix leverage user-generated content (UGC) to break up a feed of traditional marketing posts: Source: Knix on Instagram Spotlighting this authentic content not only acts as a trust signal for prospective buyers — it’s the first act in a new wave of brand advocates. That way, they never miss an opportunity to offer support.

Customer 106

Customer Food Transform Health 106

Sprout Social

JANUARY 21, 2025

Users engage with each network differently in terms of content consumption or sharing. Quick responsiveness is key73% of social users agree that if a brand doesnt respond on social, theyll buy from a competitor. Thanks to social media fragmentation , gone are the days of a few go-to social media sites.

Social Media Marketing 125

Social Media Marketing User-Generated Fashion Promotion 125

Search Engine Land

SEPTEMBER 11, 2024

What does it mean for my health? Start with keyword changes before automated technical audits While automated tools can be valuable for gathering initial data, relying solely on a list of issues generated by these tools comes with significant drawbacks. ” Without context or guidance, this information is essentially useless.

SEO 106

SEO Transform Education User-Generated 106

Martech

FEBRUARY 12, 2025

People feel unheard and unsupported when navigating their health needs. For instance, mental health-oriented tech company TARA Mind offers a collaborative healthcare access system that provides clear mental health insights for individuals, therapists and prescribers. Thats the issue.

PR 71

PR Health Price Food 71

Backlinko

DECEMBER 29, 2024

Search intent is the reason behind a users searchit tells you why they searched and what they were hoping to find. This means the users goal for this search is to research plumbing company options, read reviews, and view services, making it a good term to target on a service page. Use Googles free Schema markup generator tool.

SEO 99

SEO Customer Real Estate User-Generated 99

Buffer Marketing

FEBRUARY 6, 2025

TikTok has a massive user base of over 1.69 monthly active users — and the number of Americans using TikTok weekly has quadrupled since 2021. The social media site isn’t limited to younger users anymore. TikTok report showed weekly TikTok users aged between 35-44 have only grown since 2022. billion (!!)

SEO 110

SEO Real Estate User-Generated Promotion 110