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Example: HubSpot’s content strategy for inboundmarketing is a great example. They cover core topics like content marketing, social media, and SEO, with in-depth sub-topics, providing a comprehensive resource for their audience.
It includes brand awareness tactics like press releases and influencermarketing , as well as more product-specific efforts, such as case studies and middle- or bottom-of-funnel walkthrough videos. Use this data to score leads in your marketingautomationplatform, and qualify high-intent leads (e.g.,
Public Relations and InfluencerMarketing: Partner with influencers or industry experts to promote your brand and reach a wider audience. Account-Based Marketing (ABM): Tailor your marketing efforts to specific high-value accounts, creating personalized experiences for key decision-makers.
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