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The Startup Distribution Engine: Why You Need One and How to Build It

Hubspot Marketing

Since our product was built around inbound marketing, we focused on channels like content marketing and SEO, which attracted our target audience while simultaneously (and conveniently) showcasing the actual value of our own product.

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Trust the Experts: Go With a B2B Content Marketing Agency

Kuno Creative

Brands and companies in this space have discovered that incorporating a B2C tone and inbound marketing philosophy to their marketing – specifically, B2B content marketing – moves the needle more than conventional approaches ever have.

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Marketing Automation for Small Business

Duct Tape Marketing

They open up a Twitter or Facebook account, dabble in LinkedIn groups or do an email shot using a free cloud-based email marketing solution. Managing communication programs across multiple applications is a logistical nightmare; it lacks overview and the ability to measure its effectiveness.

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14 Video Production Tips to Enhance Quality and Drive Views

Hubspot Marketing

Video content can be a valuable asset in your inbound marketing content mix. On the other hand, if you’re prepared, you'll be able to focus your efforts on directing your actors rather than figuring out last-minute logistics. Know exactly what you want before the day you film by following the steps below.

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Competitive insights: 6 essential market factors and how you can collect them

Sprout Social

Target audience insights can be invaluable data for your marketing strategies. For starters, a better understanding of your competitor’s target markets helps you define your target personas, and create outbound and inbound marketing campaigns that cater to them specifically.

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Six “Killer” Tips to Bring Your Outbound Marketing Back to Life

Duct Tape Marketing

Gal Borenstein (@galborenstein) is the CEO and Chief Strategy Officer of the Borenstein Group , a Northern Virginia-based integrated digital marketing communications agency supporting emerging innovators and industry leaders in Information Technology, Management Consulting, Logistics & Supply Chain Management and Professional Services.

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The Ultimate Guide to Marketing Jobs

Hubspot Marketing

Four-year programs teach you the skills and competencies needed to join and excel in the competitive, fast-paced landscape that is the marketing world, including public speaking, creative problem-solving, logistics, sales, and analytics. The following degree programs can lead to a career in marketing: Marketing.

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