The LeadG2 Blog

MARCH 12, 2024

In this episode, we’re exploring how a solid inbound marketing and sales enablement initiative can help salespeople better figure out the areas they are looking to target. We ask questions like: How do you align an inbound marketing initiative with your overall business goals?

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Martech

NOVEMBER 13, 2024

Dig deeper: Why traditional marketing systems can’t keep up with AI and what to do about it The emergence of autonomous marketing pipelines Over time, point solutions will consolidate as providers seek to stand out with more comprehensive offerings. Some jobs may evolve or disappear, while others will adapt to meet AI’s needs.

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Hubspot Marketing

JULY 11, 2024

HubSpot recognized these pain points, built a brand strategy around them, and then presented their inbound marketing solution as a superior alternative. TV ads were also losing their impact, as viewers fast-forwarded through commercials with their new DVRs. The rest is history. Flip the sales process. Assess the current landscape.

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Transform Outbound Marketing Entertainment Inbound Marketing 117

Aspiration Marketing

DECEMBER 8, 2022

Although web standards have changed since early web pages offered businesses an eCommerce presence and marketing opportunities, many firms continue to embrace traditional web design as a method of managing the customer experience and handling inbound marketing.

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Customer Inbound Marketing eCommerce Management 246

Hubspot Marketing

AUGUST 28, 2023

Inbound marketing is about providing unique, standalone value via content to your prospects. The marketing industry is changing rapidly as a result of AI, and with any change, it's normal to question the status quo: Will the traditional inbound marketing playbook continue to triumph in a post-AI world?

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Inbound Marketing Transform Marketers Marketing 98

Rock Content

MAY 13, 2023

Inbound marketing and social media marketing aren’t two separate strategies. The sheer number of consumers you could reach on a single platform is reason enough to use social media in your inbound marketing. Social media marketing is an inseparable part of inbound marketing.

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Hubspot Marketing

NOVEMBER 4, 2020

The good news is that there are a plethora of marketing tools available today with the power to help you boost productivity and streamline monotonous processes or tasks — ad management tools are among the many options. Ad Management Tools. What are ad management tools? Why use ad management tools? Let’s dive in.

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Lynton Web

AUGUST 3, 2024

Let's explore this offering from the Lynton team and dive into the world of integrated fitness management and marketing automation. It streamlines operations from billing and member management to prospect tracking and event scheduling.

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CRM Inbound Marketing Marketing Automation Platform Health 98

Hubspot Marketing

JANUARY 22, 2025

But how do you do that especially in a saturated market like 2025? To be honest, while I recognize times are tough, Im still an old-school inbound marketing purist at heart. Lets go over what organic marketing is, how it compares to paid alternatives, and how to create your strategy. Evaluate and improve.

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Gen Z Social Media Marketing User-Generated Inbound Marketing 118

Hubspot Marketing

FEBRUARY 21, 2018

Here's a hypothetical for you: Let's say your company has decided to invest in a website redesign so you can improve lead generation, and you're responsible for managing the project. Our latest offer, 8 Free Budget Templates to Manage Your Marketing Spend , has got you covered. The answer, of course, is “it depends.”

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Hubspot Marketing

FEBRUARY 15, 2023

Effective sales lead management is one of the core principles of any successful business. When you get lead management correct, you can convert more prospects into customers, streamline operations, and improve the sales experience. But it's not always clear how to create an effective lead management process. Data storage.

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OnPassive Marketing

MAY 18, 2022

To succeed in the competitive online market, you have to know how to advertise your brand correctly. This blog post will discuss why inbound marketing is essential for business growth. What Is Inbound Marketing? Inbound marketing can also help you increase revenue and decrease expenses. Web Content:

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Inbound Marketing Non-Profit Traditional Marketing Customer Acquisition 65

Hubspot Marketing

JANUARY 11, 2023

With these tips in mind, let's start crafting your marketing resume. How to Write a Marketing Resume. If you're a marketer whose resume could use a refresh, don't worry. Start with a marketing resume template. Ask yourself questions like: Is the job purely inbound marketing, or will it require outbound work?

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Management Marketers Marketing Inbound Marketing 145

Hubspot Marketing

DECEMBER 6, 2016

Part of its goal, says HubSpot's Corporate Marketing Manager Sam Balter , "is to address the needs of organization by connecting with all of the stakeholders within it. That might seem a little tricky -- especially, says HubSpot’s Senior Product Marketing Team Manager Jeff Russo , “from an execution standpoint.”.

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OnPassive Marketing

JUNE 26, 2022

Inbound marketing is the process of attracting, engaging, and retaining customers through content that’s highly relevant and valuable to them. In this article, we’ll talk about the five main pillars that make up the foundation of an effective inbound marketing strategy. What Is Inbound Marketing?

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Hubspot Marketing

MAY 26, 2017

We've found there's no better combination than having an SLA and doing inbound marketing. According to this year's report, inbound organizations with SLAs are 3X more likely to rate their marketing strategy as effective compared to outbound organizations with misaligned marketing and sales teams. ( What Can You Do?

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Inbound Marketing eBook COS Marketing 145

Hubspot Marketing

FEBRUARY 12, 2025

In the interest of keeping this post focused and practical, I won't go into a holistic, thorough, pay attention because I'm going to quiz you on this later exploration of inbound marketing. I'll just cover where blogging stands in the process. When you conduct your research, be mindful of the audiences within your audience.

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Lynton Web

OCTOBER 27, 2023

Inbound marketing, a strategy focused on attracting customers through relevant and helpful content, has proven pivotal. Crafting Your Strategic Plan A well-orchestrated strategic plan is the linchpin of successful inbound marketing. Head over to our marketing strategy resource hub for more.

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Inbound Marketing Thought Leadership Marketing Marketers 59

Aspiration Marketing

JANUARY 31, 2023

The HubSpot Marketing Hub is an integral part of Inbound Marketing with a powerful customer relations management (CRM), offering a meaningful way to assess, evaluate, and align marketing strategies that involve team members across the organization. How can it help your marketing efforts?

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Rock Content

APRIL 18, 2024

That’s why we’re (re)introducing a game-changing concept: the content-driven inbound marketing funnel. The inbound marketing funnel turns ‘push marketing’ tactics into highly successful ‘pull marketing’ solutions. The inability to publish and manage content effectively.

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Inbound Marketing Transform Marketers Marketing 52

Martech

MARCH 5, 2025

To evaluate whether your marketing organization needs a full marketing automation platform (MAP) or an email delivery platform, you must comprehensively assess your business needs, staff capabilities, management support and financial resources. Determine if inbound marketing (e.g., Processing.

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Marketing Automation Platform Inbound Marketing Price CRM 66

Six & Flow

MAY 10, 2022

inbound marketing for recruitment agencies relies on creative relationship building and effective lead management. It can be tough to perfect. Not just for recruitment agencies, but for everybody on the recruitment spectrum.

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Inbound Marketing Marketing Marketers Management 52

Six & Flow

MAY 10, 2022

inbound marketing for recruitment agencies relies on creative relationship building and effective lead management. It can be tough to perfect. Not just for recruitment agencies, but for everybody on the recruitment spectrum.

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Inbound Marketing Marketing Marketers Management 52

Martech

APRIL 10, 2024

LinkedIn: JeroenCorthout (22K followers) X/Twitter: JeroenCorthout (8K followers) Sarah Franklin Sarah is the new CEO of Lattice, a company specializing in people management and performance software. He has been an end user of Salesforce CRM and as a consultant and project manager guiding organizations with Salesforce implementations.

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CRM Inbound Marketing CMO Management 111

Adobe Experience Cloud Blog

APRIL 25, 2018

Andy Caron, Director of Inbound Marketing and Automation, Telnyx. Carey Straetz, Senior Digital Marketing Manager, Daniels Health. Christina Zuniga, Marketing Technology Manager, InTouch Health. Darrell Alfonso, Senior Manager, Global Marketing, Hitwise. Tyler Lessard, VP Marketing, Vidyard.

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CMO Inbound Marketing Health Thought Leadership 134

Martech

AUGUST 13, 2021

Read next: How marketing ops professionals can earn a seat at the top table. ” In terms of technology, it’s perhaps not surprising that HubSpot, Marketo and Salesforce Pardot are the tools commanding most ops attention, and 87% are satisfied with their primary marketing automation platform. Introducing the ops pros.

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Inbound Marketing Marketing Automation Platform Marketers Marketing 145

Lusha

NOVEMBER 11, 2024

How to Get More Leads There are two main ways to get more leads: inbound marketing and outbound marketing. Inbound Marketing Inbound marketing attracts customers by creating helpful content they want to see. Outbound Marketing Outbound marketing means actively contacting potential customers.

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Outbound Marketing Inbound Marketing eBook Customer Acquisition 52

Hubspot Marketing

MAY 3, 2017

I've taken a few awesome courses and certifications through HubSpot Academy , including an inbound marketing certification and a content marketing certification. 32 Free Marketing Courses to Take in 2017. Inbound Marketing Certification " by HubSpot Academy. The Strategy of Content Marketing " by Coursera.

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Backlinko

MAY 22, 2024

Here’s a quick overview of our top picks: SEO Courses by Semrush Academy: Best for learning search engine optimization (SEO), search engine marketing (SEM) and content marketing. The Inbound Marketing course includes seven lessons and takes about five hours to complete. Some students found the course challenging.

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Inbound Marketing Transform Social Media Marketing Digital Marketing 106

MarketingOps

MAY 6, 2024

With diverse paths like Technology Management, Marketing Strategy, Analytics, or People and Team Management, pinpointing your desired direction is crucial. HubSpot Certifications: HubSpot Academy offers comprehensive certification courses in inbound marketing, content marketing, and more, all for free.

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Inbound Marketing Marketing Automation Platform CRM Analytics 130

Adobe Experience Cloud Blog

AUGUST 4, 2014

As we discuss in our new ebook, Enrollment, Engagement, Donation: How Higher Education Can Improve its Grades with Marketing Automation , schools are now using marketing automation to attract and recruit new students, personally engage current students, and maintain the loyalty of alumni. Grade Your Marketing.

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Inbound Marketing eBook Thought Leadership Education 129

Hubspot Marketing

NOVEMBER 30, 2022

Enter digital marketing — in other words, any form of online marketing. At HubSpot , we talk a lot about inbound marketing as a really effective way to attract, engage, and delight customers online. But we still get a lot of questions from people all around the world about digital marketing. Inbound Marketing.

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Hubspot Marketing

AUGUST 4, 2022

Your CEO(s) and upper management have the potential to spread that culture like wildfire throughout your company, allowing your team to be the true advocates you want them to be. If you’re not already familiar with inbound marketing , you know that the statement above is essentially the gist of it. Begin from the inside out.

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Branding Inbound Marketing B2C Education 136

Hubspot Marketing

MAY 9, 2019

Fundamental Marketing Courses. Inbound Certification by HubSpot Academy. From attracting leads to engaging prospects and delighting customers, this course covers the fundamentals of what inbound marketing is all about. Marketing Fundamentals: Who Is Your Customer? Sales Manager Training by HubSpot Academy.

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Animalz blog

DECEMBER 5, 2024

Often, we attribute such insights to books — Growth Hacking , Inbound Marketing , The Lean Startup. Paul Graham, the founder of Y-Combinator (YC), came up with “ Maker’s Schedule, Manager’s Schedule “ (one of his many influential posts), after working with hundreds of startups and writing 111 (!)

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Transform Law Manufacturing Inbound Marketing 109

Hubspot Marketing

NOVEMBER 17, 2020

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. DemandMetric ).

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Gen Z Millennials Inbound Marketing Entertainment 145

CXL

MAY 27, 2022

In this article, you’ll learn about how a demand generation manager benefits an organization and which qualities they need to fuel your sales pipeline. What is a demand generation manager and why do they matter? The role of a demand generation manager (DGM) is to manage the team and the campaigns that create awareness and interest.

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Management User-Generated Inbound Marketing CRM 79