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Four Differentiated Marketing Tactics Using Community and Audience

Hubspot Marketing

Kieran and I conducted an experiment with ChatGPT to brainstorm an unconventional marketing plan. Here are four intriguing approaches it suggested using community and audience — and why we think they're valuable for marketers. The rest is history. Flip the sales process. Assess the current landscape.

Transform 117
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The Best Inbound Marketing Agencies of 2023

Hubspot Marketing

Born in the digital age, "Inbound Marketing” is nearing its 20th birthday. As recently as 2008, influential marketers were using inbound marketing to describe drawing in customers instead of outbound mass marketing. So, what do today’s best inbound marketing agencies look like? Let’s explore!

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Get Found: 7 Steps to Fire Up Your Inbound Marketing

Marketing Insider Group

And now, after playing in the traditional marketing margins for years and chasing smaller and smaller response rates, many marketers are realizing that we have quite literally reached the point of no return with much of our outbound marketing. The future of marketing is inbound. Response Management.

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Secrets of Organic Marketing in 2025: Why Paying for Ads Isn’t the Only Answer

Hubspot Marketing

But how do you do that especially in a saturated market like 2025? To be honest, while I recognize times are tough, Im still an old-school inbound marketing purist at heart. Lets go over what organic marketing is, how it compares to paid alternatives, and how to create your strategy. Its a win-win. Evaluate and improve.

Gen Z 118
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How To Focus On Your Marketing Plan

Marketing Insider Group

It’s that time of year for creating your marketing plan. If you are looking for a more formal approach, check out The Marketing Leadership Council which offers a marketing planning tool called MarkPlan and recently held a series of workshops on marketing planning.

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Blog vs. Podcast: Which Is the Best Choice for Your Business?

Hubspot Marketing

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. DemandMetric ).

Gen Z 145
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Why account-based marketing continues to grow

Martech

Although inbound marketing remains critical to B2B lead generation, many marketers are increasing their use of account-based marketing (ABM) to take back some control of the process and speed up the buying cycle. This shift from a reactive to proactive marketing approach is working well for many B2B companies.