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What is marketsegmentation? Marketsegmentation is the process of dividing a larger market into smaller groups of consumers with similar characteristics, needs, or behaviors. This is what we mean by segmentation in marketing. Why is marketsegmentation important?
Businesses can actively encourage and harness this personalizedmarketing strategy by delivering exceptional products or services, providing excellent customer experiences and fostering positive relationships with their customer base. Relationship Marketing You may have also heard of the term “relationship marketing.”
They include specific characteristics, motivations, and challenges, helping you create even more personalizedmarketing experiences. Email Marketing : Segment your email list based on your target audience's characteristics and interests. Craft personalized email campaigns that address their specific needs and pain points.
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