Hubspot Marketing

JUNE 3, 2019

If you're a fan of HubSpot's Inbound Marketing Methodology , you probably understand the importance of customer success. Airbnb's market segmentation is interesting because it has to account for two main target audiences: hosts and guests. So, if you want your business to succeed you must make sure your customers do, too.

Inbound Marketing 145

Inbound Marketing Marketing Marketers Education 145

CXL

JUNE 2, 2022

How Dialpad used Demandbase’s ABM marketing tools to remove the divide between sales and marketing. Account-based marketing doesn’t just bridge the gap between sales and marketing teams. To execute effectively on your product marketing strategy , marketing and sales need to operate as one unit.

eBook 83

eBook Marketing Marketers Inbound Marketing 83

CXL

JUNE 2, 2022

Alignment with sales ops, field marketing, customer marketing, and the sales dev team is a non-negotiable for Snowflake. “We We needed to make sure that when you see an ABM campaign, it’s reflective of not only sales input, but also product marketing, partner marketing, field marketing, and our SDRs.

Direct Mail 87

Direct Mail Transform Marketing Marketers 87