Marketing Insider Group

JUNE 3, 2010

Instead create personas of people that buy your solutions or products. Market to them and never forget that even in B2B, human beings still make the decisions. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Content Marketing 91

Content Marketing Telemarketing Inbound Marketing Customer loyalty 91

Rock Content

APRIL 28, 2023

What Are the Four Ps of Marketing? The roots of modern marketing can be traced back to 1964 when Neil Borden, from Harvard Business School, wrote about the 12-component marketing mix. Neil attempted to define the main tasks undertaken by those working in a marketing capacity.

Outbound Marketing 85

Outbound Marketing Inbound Marketing Price Promotion 85

Exposure Ninja

OCTOBER 16, 2023

This is when you interrupt a consumer by putting your product, service or business in front of them. Inbound Marketing Inbound marketing is where consumers contact you after coming across your business organically. Marketing Mix The marketing mix refers to all the elements that influence your marketing strategy.

PR 52

PR Marketing Marketers User-Generated 52

Unbounce

SEPTEMBER 19, 2023

It works on your inbound marketing efforts. It works on your product-led growth. It works on account-based marketing, and it’s literally amazing for marketing leaders, marketing operations, or sales. And don’t forget, we have not built our SEO over the last 13 years around AI marketing.

Copywriting 93

Copywriting SEO Price User-Generated 93