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Four Differentiated Marketing Tactics Using Community and Audience

Hubspot Marketing

Kieran and I conducted an experiment with ChatGPT to brainstorm an unconventional marketing plan. Here are four intriguing approaches it suggested using community and audience — and why we think they're valuable for marketers. The rest is history. Flip the sales process. Assess the current landscape.

Transform 114
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The Best Inbound Marketing Agencies of 2023

Hubspot Marketing

Born in the digital age, "Inbound Marketing” is nearing its 20th birthday. As recently as 2008, influential marketers were using inbound marketing to describe drawing in customers instead of outbound mass marketing. So, what do today’s best inbound marketing agencies look like? Let’s explore!

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The Ultimate Guide to Nonprofit Marketing in 2022

Hubspot Marketing

Inbound Marketing for Nonprofits. Your nonprofit organization likely takes up all of your time, and building a marketing plan might seem like an added responsibility that’s just not worth it. Inbound marketing is all about creating valuable experiences that positively impact people and your business.

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Gen Z, AI, and the Power of Creator Marketing

Hubspot Marketing

In the early days of the internet, outbound marketing tactics like billboards and direct mail were the go-to approach. Then came Google and social media, giving rise to inbound marketing platforms like HubSpot. So how do you pivot your marketing strategy?

Gen Z 119
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10 Best Content Marketing Blogs Every Marketer Should Follow

Rock Content

They talk about innovations on the market, the role of technology, stats to prove their points, digital transformation , and more. Marketing Insider Group. For more of a B2B point of view, here’s Marketing Insider Group. This one covers everything from brand publishing to storytelling and SEO. Convince and Convert.

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The Future of B2B Marketing: It's Social

Marketing Insider Group

Edelman, who is the co-leader of McKinsey’s Global Digital Marketing Strategy practice. It is transforming the economics of marketing and making obsolete many of the function’s traditional strategies and structures. For marketers, the old way of doing business is unsustainable.

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Push vs. Pull: Social Media and the Case for Marketing Optimism

Marketing Insider Group

In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search. Engage employees.