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Traditional Marketing vs. Digital Marketing: Why Not Both?

Hubspot Marketing

When trying to choose between traditional and digital marketing, why not look at both? What is Traditional Marketing? Traditional marketing refers to any type of marketing that isn’t online. From newspapers to radio, this method of marketing helps reach targeted audiences. for our ???

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Marketing to Millennials [Infographic]

Rock Content

This infographic is part of four-part series of cheat sheets to help marketers understand the basic characteristics of Millennials, Gen X, Baby Boomers, and Traditionalists. Here’s some background on who Millennials are and how marketers can start to think about addressing their needs: From Visually.

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4 Tips To Rock Your Content Marketing With A Small Team

Marketing Insider Group

Content marketing strategy for startups and medium sized companies might not always seem manageable, especially in terms of scaling. The benefits of creating a content marketing strategy with small teams are apparent across multiple KPIs. But this doesn’t have to be the case. Create content buckets based on your audience’s interests.

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Why Brands Need to Stop Chasing Marketing Hype and Start Pursuing Audience Intent

Rock Content

Take NBC’s Olympics debacle and a projection that fell short and was blamed on Millennials. Sorry NBC, you don’t have a “Millennial problem.” It’s worth getting into some of the big buzz-worthy marketing strategies that a lot of brands think they want or need without fully understanding what it is or how to really be successful.

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What is Digital Marketing: The Ultimate Online Marketing Guide

Rock Content

Smartphones are incredibly popular, especially among Millennials and Generation Z. Facebook is a very famous social media site that has over 2 billion users and is a popular choice among companies to market their products. Print ads and other forms of traditional advertising also have a limit on just how many people it can reach.