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9 Account-based Marketing Case Studies

CXL

iRidium pulled off a successful five-day virtual marketing summit as an unknown platform by narrowing down their target customer. Integrators were interested in quality and margins, a more lucrative problem than end-users searching for a solution with the lowest price. Serving the customer’s customer as a tactical ABM move.

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113 of the Best Lead Generation Tools and Resources

Duct Tape Marketing

ConvertKit – Provides InfusionSoft like automation capabilities without the InfusionSoft price. ActiveCampaign – Fully integrated solution for intelligence-driven marketing and sales. Tools: Moz – Inbound marketing and marketing analytics software subscriptions. Six SEO Rules for 2016.