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8 tips to adopt vertical marketing and drive SaaS growth

Martech

If you are targeting pharmaceuticals, ensure your content, ads and branding visually and textually reflect the industry. However, persistence will drive a word-of-mouth machine, attracting high-quality, fast-moving buyers to your inbound marketing flow. Dig deeper: Did martech break B2B marketing?

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How to Prepare for A Job in Digital Marketing and E-commerce [Google Certification]

Hubspot Marketing

Based on your interests and strengths, you can develop niche specialties like SEO, content strategy, or performance marketing. Within those specialties, you can become an expert in SEO for real estate platforms, a pharmaceutical content strategist, or an e-commerce performance marketer.

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How to Master Non-Awkward, Effective In-Person Networking

Hubspot Marketing

Approach them with confidence, and introduce yourself not as a fan, but as an equal ( because you are ), and say something thought-provoking that they can relate to, like, "Your applications of inbound marketing for nonprofits was helpful for me at my last job, but I'm transitioning into a job in the pharmaceutical industry.