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If you are targeting pharmaceuticals, ensure your content, ads and branding visually and textually reflect the industry. Live thoughtleadership Participate in trade shows, communities and events relevant to the vertical. Dig deeper: Did martech break B2B marketing? Email: Business email address Sign up now Processing.
Approach them with confidence, and introduce yourself not as a fan, but as an equal ( because you are ), and say something thought-provoking that they can relate to, like, "Your applications of inboundmarketing for nonprofits was helpful for me at my last job, but I'm transitioning into a job in the pharmaceutical industry.
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