Marketing Insider Group

APRIL 4, 2023

We find that the best way to do that is to imitate successful inbound marketing examples. We aren’t the only ones that find inbound marketing to be effective. One study reports that inbound marketing motivates 90% of clicks. Moreover, inbound is cheaper and more productive than outbound.

Inbound Marketing 130

Inbound Marketing Whitepaper Education Marketers 130

Hubspot Marketing

NOVEMBER 7, 2024

As a startup founder or marketing leader, you've likely heard the mantra “distribution is everything.” Building a great product is hard, but it’s only half the battle. The real challenge is getting that product in front of the right customers — repeatedly, and at scale. Identify your product-channel fit.

Inbound Marketing 110

Inbound Marketing Logistics Price CMO 110

Marketing Insider Group

MAY 8, 2023

What can a specialist inbound marketing agency do for you? By working with inbound marketing agency experts and sticking to a consistent long-term strategy, Intermedia has made a major positive impact on both their business and audience. So, the question remains: What can a specialist inbound marketing agency do for you?

Inbound Marketing 119

Inbound Marketing Outbound Marketing Whitepaper eBook 119

Hubspot Marketing

DECEMBER 13, 2023

Born in the digital age, "Inbound Marketing” is nearing its 20th birthday. As recently as 2008, influential marketers were using inbound marketing to describe drawing in customers instead of outbound mass marketing. So, what do today’s best inbound marketing agencies look like? Let’s explore!

Inbound Marketing 104

Inbound Marketing PR Manufacturing Marketers 104

Aspiration Marketing

JANUARY 10, 2023

One of the main goals of inbound marketing is to generate leads – potential customers who have shown an interest in your product or service. But inbound lead generation by itself is not enough. To truly benefit from inbound marketing, you need to convert those leads into paying customers.

Inbound Marketing 246

Inbound Marketing Customer Product Marketers 246

Kuno Creative

OCTOBER 12, 2023

When you experience any marketing challenge—slow lead-generation, flat product demo signups or few qualified leads for sales, for example—your first inclination may be to create a content offer like an eBook, publish it with a landing page, send an email promoting it to a list and hope it moves the needle in the right direction.

Inbound Marketing 105

Inbound Marketing eBook Whitepaper Marketers 105

Lynton Web

APRIL 6, 2023

There's no doubt inbound marketing works — all the content, social media posts, and emails you've created will continue to pay you handsome rewards. In this blog, we’ll discuss the benefits of using paid media and share some examples of when to inject paid media into your inbound efforts. The downside?

Inbound Marketing 98

Inbound Marketing Whitepaper eBook Promotion 98

Rock Content

JUNE 12, 2023

The term inbound marketing refers to any method that a marketer might use to attract new leads, reinforce relationships with existing customers, or better meet the needs of their desired audience. However, not all inbound marketing channels are equal. Here’s a closer look at how to do that.

Inbound Marketing 80

Inbound Marketing Outbound Marketing Marketers Marketing 80

Hubspot Marketing

JULY 11, 2024

In the latest episode of Marketing Against the Grain , we experimented with ChatGPT to develop a differentiated marketing strategy for acquiring the first 1,000 customers for a hypothetical SaaS product. I love this method because it curates a personal and hands-on understanding of your product's solution and value.

Transform 113

Transform Outbound Marketing Entertainment Inbound Marketing 113

Hubspot Marketing

SEPTEMBER 8, 2023

Successful product marketing drives sales. But what exactly is product marketing, and what does product marketing do? While a quick Google query brings up a host of articles about how to use product marketing, very few pieces start from the ground up. What does product marketing do?

Product Marketing 119

Product Marketing Product Inbound Marketing Marketers 119

Rock Content

MAY 13, 2023

Inbound marketing and social media marketing aren’t two separate strategies. The sheer number of consumers you could reach on a single platform is reason enough to use social media in your inbound marketing. Social media marketing is an inseparable part of inbound marketing.

Inbound Marketing 98

Inbound Marketing Social Media Marketing User-Generated Marketers 98

MarketingOps

DECEMBER 10, 2024

B2B organizations have perpetuated an antiquated, fundamentally flawed model of sourcing pipelineone that breeds internal dysfunction, erodes productivity, and completely contradicts the core principles of executing an effective account-based strategy. Dividing opportunities into marketing vs. sales-sourced pipeline. The broken model?

Inbound Marketing 130

Inbound Marketing CMO Customer Journey Marketing Strategy 130

Hubspot Marketing

JUNE 26, 2019

Who helps create content that excites consumers about new and/or updated products, like the Volkswagen bus, to the point they want to buy them? Product marketers. So, what makes product marketing unique? How is it different from conventional marketing? Product Marketing vs. Conventional Marketing.

Product Marketing 145

Product Marketing Product Price Marketers 145

Martech

NOVEMBER 13, 2024

While these solutions help increase productivity, they don’t fundamentally change workflows. Dig deeper: Why traditional marketing systems can’t keep up with AI and what to do about it The emergence of autonomous marketing pipelines Over time, point solutions will consolidate as providers seek to stand out with more comprehensive offerings.

Transform 127

Transform Marketers Marketing Traditional Marketing 127

Neil Patel

DECEMBER 14, 2020

If you’re selling physical products, and you’re only relying on ONE channel to bring home the bacon, it’s time to switch things up with Facebook’s social commerce platform, Marketplace. And when you combine that with statistics like: 78% of US citizens use Facebook to find new products. Use Facebook Ads.

Product 142

Product Shipping Non-Profit Price 142

Hubspot Marketing

JANUARY 22, 2025

But how do you do that especially in a saturated market like 2025? To be honest, while I recognize times are tough, Im still an old-school inbound marketing purist at heart. Lets go over what organic marketing is, how it compares to paid alternatives, and how to create your strategy. Nothing is too basic.

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Jeff Bullas

FEBRUARY 27, 2023

Instead of chasing customers ( outbound marketing ) they would chase you if you created online content that solved their problems and informed them (inbound marketing). and now provides content marketing professionals and writers with a powerful tool to make them more productive and creative. The result?

Content Marketing 219

Content Marketing Inbound Marketing Outbound Marketing User-Generated 219

Lynton Web

OCTOBER 27, 2023

Inbound marketing, a strategy focused on attracting customers through relevant and helpful content, has proven pivotal. Crafting Your Strategic Plan A well-orchestrated strategic plan is the linchpin of successful inbound marketing.

Inbound Marketing 59

Inbound Marketing Thought Leadership Marketers Marketing 59

Aspiration Marketing

JANUARY 10, 2023

One of the main goals of inbound marketing is to generate leads – potential customers who have shown an interest in your product or service. But inbound lead generation by itself is not enough. To truly benefit from inbound marketing, you need to convert those leads into paying customers.

Inbound Marketing 130

Inbound Marketing Customer Product Marketers 130

Hubspot Marketing

MAY 26, 2017

We've found there's no better combination than having an SLA and doing inbound marketing. According to this year's report, inbound organizations with SLAs are 3X more likely to rate their marketing strategy as effective compared to outbound organizations with misaligned marketing and sales teams. ( or more.

Inbound Marketing 145

Inbound Marketing eBook COS Marketers 145

Hubspot Marketing

OCTOBER 31, 2022

And according to the data, social media takes the lead in marketing investments for businesses. That's likely because three key goals B2C brands will have when running marketing campaigns in 2022, will be i ncreasing brand awareness (49%), advertising products (44%). Brands will continue to apply inbound marketing strategies.

B2C 145

B2C Market Trends Inbound Marketing Influencer Marketing 145

Hubspot Marketing

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Campus Marketing. Customer Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Hubspot Marketing

SEPTEMBER 16, 2019

Now, billboard advertising isn’t your typical inbound marketing methodology. Plus, if companies like MINI can incorporate inbound marketing elements in their billboard advertising, you can, too! Billboard Advertising: The Marketing You Never Knew You Needed. So why are we writing about it? Billboard Advertising.

Advertising 145

Advertising Advertisers Inbound Marketing Entertainment 145

Rock Content

APRIL 18, 2024

That’s why we’re (re)introducing a game-changing concept: the content-driven inbound marketing funnel. The inbound marketing funnel turns ‘push marketing’ tactics into highly successful ‘pull marketing’ solutions. This is around 1% to 10% of all inbound website visitors.

Inbound Marketing 52

Inbound Marketing Transform Marketers Marketing 52

Hubspot Marketing

APRIL 5, 2023

Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services without trying to explicitly sell to them. Essentially, demand generation is a long-term, education-focused marketing strategy that prioritizes reaching and engaging “out of market” buyers.

Inbound Marketing 134

Inbound Marketing Whitepaper Real Estate Non-Profit 134

Lusha

NOVEMBER 11, 2024

A lead is someone who has shown interest in your product. How Leads and Prospects Differ Leads and prospects are both potential customers, but they’re different in key ways: Engagement : Leads have shown interest in your product. Prospects still need to learn they need your product. What’s a Lead?

Outbound Marketing 52

Outbound Marketing Inbound Marketing eBook Customer Acquisition 52

Hubspot Marketing

NOVEMBER 30, 2022

Enter digital marketing — in other words, any form of online marketing. At HubSpot , we talk a lot about inbound marketing as a really effective way to attract, engage, and delight customers online. But we still get a lot of questions from people all around the world about digital marketing. Let's dive deeper.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Hubspot Marketing

MAY 17, 2019

Almost every industry under the MarTech umbrella is saturated, so traditional inbound marketing can only turn so many heads. With over 7,000 MarTech companies battling each other to win a spot in the technology stack of businesses today, sticking out from the crowd has never been more difficult.

Inbound Marketing 144

Inbound Marketing Customer Product Marketers 144

Animalz blog

DECEMBER 5, 2024

Often, we attribute such insights to books — Growth Hacking , Inbound Marketing , The Lean Startup. “Steve [Jobs] didn’t just read a script for the [Apple product] presentation[s]. Words can plant ideas in your mind forever. You read them, they click, they stick. He was constantly working on it, refining it.

Transform 109

Transform Law Manufacturing Inbound Marketing 109

Marketing Insider Group

AUGUST 18, 2020

Are customers happy with our product? I can’t stress how important this is – every experienced marketer I’ve talked to agrees that the sales and marketing processes should be merged as closely as possible, primarily because the nature of the sales funnel itself has changed. What percent of our qualified leads are converting?

CRM 141

CRM Inbound Marketing Customer Journey Marketers 141

Rock Content

APRIL 30, 2024

Your inbound content marketing strategy is a bigger part of your brand’s audience-facing image than you may realize. Its primary goal is to drive traffic to your website, attract customers interested in your products, and support robust conversion rates. It empowers them to make wiser marketing decisions.

Content Marketing 92

Content Marketing Inbound Marketing Outbound Marketing Direct Mail 92

Hubspot Marketing

JULY 13, 2017

Movie producers and inbound marketers aren't that different when it comes to creating and editing video content. We're both telling a story, and whether that story is about a protagonist or a product, we're both trying to captive our audiences and make them believe in the story we tell. How To Write a Video Script.

Inbound Marketing 72

Inbound Marketing Copywriting Product Market Research 72

Marketing Insider Group

JUNE 13, 2023

Key Takeaways: Cost per lead is a marketing metric or a pricing model, depending on whether you’re using inbound or outbound methods. Inbound marketing tactics remain the best strategy for lowering your cost per lead. All successful marketing comes down to tracking, testing, and executing.

Inbound Marketing 127

Inbound Marketing Price Marketers Marketing 127

Adobe Experience Cloud Blog

APRIL 25, 2018

We have received hundreds of nominations so far and are excited to announce the first 25 members of the Fearless 50 , to be honored at next week’s Marketing Nation Summit in San Francisco: Alisa Baum, Sr. Director, Product Marketing, GridGain. Andy Caron, Director of Inbound Marketing and Automation, Telnyx.

CMO 134

CMO Inbound Marketing Health Thought Leadership 134

Hubspot Marketing

NOVEMBER 17, 2020

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. DemandMetric ).

Gen Z 145

Gen Z Millennials Inbound Marketing Entertainment 145

Adobe Experience Cloud Blog

OCTOBER 22, 2018

A decade or so ago, marketers were lured in by the shiny new star of inbound marketing. You simply provided educational material to people who were trying to solve a problem their product or solution addressed. They try to contact several decision makers at a target account before they express any interest.

Inbound Marketing 134

Inbound Marketing Thought Leadership Energy CRM 134

Hubspot Marketing

JUNE 3, 2019

If you're a fan of HubSpot's Inbound Marketing Methodology , you probably understand the importance of customer success. That's because your marketing campaigns will attract customers who are better suited for your product or service. Marketers and salespeople can use benefit segmentation to engage customers as well.

Inbound Marketing 145

Inbound Marketing Marketers Marketing Education 145