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The Startup Distribution Engine: Why You Need One and How to Build It

Hubspot Marketing

Identify your product-channel fit. Startups often talk about product-market fit — but just as critical is product-channel fit. In other words: which distribution channels best align with your product, attract customers, and allow for repeatable growth at scale? Here are our top four tips.

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The Ultimate Guide to Product Marketing in 2019

Hubspot Marketing

Who helps create content that excites consumers about new and/or updated products, like the Volkswagen bus, to the point they want to buy them? Product marketers. So, what makes product marketing unique? How is it different from conventional marketing? Product Marketing vs. Conventional Marketing.

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Trojan horse SEO: How to gain traction in new markets

Search Engine Land

Much like paid search practitioners occasionally like to borrow competitor clout and poach traffic by bidding on brand terms, SEO professionals who are growing brands in new markets need to look at poaching the demand that already exists for related markets – and then explain why their brand is a great alternative. Absolutely.

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How to Structure a Kick-Ass Marketing Team for Any Company

Hubspot Marketing

Companies are taking note of inbound marketing and revamping their strategy and talent pool to generate higher quality leads at about a 60% lower cost per lead than outbound marketing. All your inbound excitement won't deliver results if you don't have the right skills to adapt. Here's how: Talent. Social Media Team.

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15 of the Best Social Media Marketing Courses to Take Today

Hubspot Marketing

Best Social Media Marketing Courses. Fundamentals of Digital Marketing. Price: Free Platform: Google Digital Garage Why it's great: SEO, Digital Certificate. Google's social media certification has over 300,000 students and provides courses in social media, mobile marketing, SEO, and web optimization.

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How to Make Your B2B Content Marketing More Successful

Adobe Experience Cloud Blog

This is accomplished through inbound marketing strategies such as social media marketing, SEO, and SEM, in addition to PPC, paid social advertising, content syndication, remarketing, easy to navigate websites, and more. Director of Marketing, to teach you everything you need to know about delivering relevant content.

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18 Best Free Microsoft Excel Templates for Marketing & Sales

Hubspot Marketing

If you want to avoid a mess at the end of the month or quarter, take a look at this collection of 8 marketing budget templates designed to help you better organize your marketing spend. They will also provide you with a tool for identifying your most prominent marketing needs. On-Page SEO Template. Essential KPI Tracker.