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3 Inbound Marketing Trends to Master in 2021

Neil Patel

Inbound marketing isn’t easy. To top it all off, inbound marketing trends shift almost as fast as SEO tactics. It can be tricky, but at the end of the day, you need inbound marketing to grow your business. What is Inbound Marketing? There are tons of strategies for driving more traffic.

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Create B2B Content Your Audience Actually Wants to Read

Marketing Insider Group

Content creation is the cornerstone of a successful inbound marketing strategy. Format: Determine what format best supports the content and its objectives—whether that be an SEO-friendly blog or gated whitepaper, eBook, or Guide that can help drive downloads and leads. Transform old blogs into videos.

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Demand Generation’s Secret Sauce? Strategic Content.

Adobe Experience Cloud Blog

When mastered, demand generation can help transform even an underdog brand into a market leader. In fact, you could argue the whole reason demand generation exists is due to the rise of content and inbound marketing. But getting there requires patience. And content is key to this shift. Quality over quantity.

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Confessions Of A B2B Marketer

Marketing Insider Group

I wish I knew all the secrets so I could transform the world of B2B Marketing forever with a tell-all book. What I do know is that B2B Marketers have a ton of options today. I especially was glad to see content programs listed under your insight-driven marketing comment.

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Why Savvy Marketers Close the Pre- and Post-Sale Content Gap

Content Marketing Institute

Savvy marketers create #content for all stages, including adopt & advocate, says @aames. To go beyond attracting buyers – all the way to transforming customers into advocates – follow Andrea’s lead. HANDPICKED RELATED CONTENT: Why Inbound Marketing Should Take a Back Seat to Current Customers. Click To Tweet.

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A Guide to Inbound Lead Generation: Forget Cold Calls, Let Leads Come to You

Lusha

That’s the magic of inbound, and it’s transforming how businesses find new customers. What Exactly is Inbound Lead Generation? Inbound lead generation flips the script on traditional sales. By monitoring this, you can determine whether your inbound strategy is cost-effective and find ways to trim expenses.

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Content Personalization: learn all the secrets to create tailored experiences for your audience

Rock Content

Such context is fundamental to an Inbound Marketing strategy, where effectiveness connects to an additional step in personalized content: the buyer persona. In his publication on Marketing 3.0, Yet now we’ve reached Marketing 4.0, Users who arrive via Google or social media may be seeking more basic information.