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Brand Innovators Wellness Wave Summit: Unpacking Industry Insights and Trends

illumin

On February 15, 2024, illumin was thrilled to participate in Brand Innovators’ Wellness Wave Summit: Unpacking Industry Insights and Trends , hosted by Tonal. Marketing leaders gathered alongside Brand Innovators to spend the day discussing industry trends and how brands can prioritize health and wellness.

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The State of Local SEO: Industry Insights for a Successful 2019

Moz

Posted by MiriamEllis A thousand thanks to the 1,411 respondents who gave of their time and knowledge in contributing to this major survey!

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Best Strategies for B2B Social Media Marketing

Marketing Insider Group

It’s different from other social media platforms because it focuses on business networking, making it a powerful tool for building relationships, sharing industry insights, and generating quality leads. Regularly update your page with fresh content like articles, company news, or industry insights.

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Video ad spend expected to rise 16%, surpassing linear TV this year

Martech

“Among the largest ad spenders, CTV (69%) and social video (70%) are considered ‘must buys’ because of their ability to deliver both scale for branding at the top of the funnel and performance outcomes at the bottom of the funnel,” said Chris Bruderle, VP, industry insights and content strategy, IAB, in a release.

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Why it’s time to add Reddit marketing to your mix

SmartBrief - Marketing

If you’re curious about discussions in a specific industry, Reddit is an excellent source for gaining industry insights and opinions that can inform your content or product strategy. This allows social listening tools to scan the platform, which I believe is one of the most valuable uses of Reddit.

PR 104
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The latest in AI-powered marketing technology releases

Martech

It is not a survey tool but instead enables facilitated conversations, assessment and analysis of customer preferences, market trends and industry insights. Synthetic Acumen’s ResearchGOAT is a generative AI platform designed for in-depth qualitative customer and market research.

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Semrush acquires Third Door Media, including MarTech

Martech

The partnership means Semrush will enrich resources, content and industry insights for marketers, while Third Door Media’s portfolio of Search Engine Land, MarTech, Search Marketing Expo, and Digital Marketing Depot, will continue to operate as standalone brands.

Law 125