Remove Industry Insights Remove Influencer Marketing Remove Millennials
article thumbnail

How to Harness B2B Influencer Marketing to Grow Your Brand

Hubspot Marketing

Whether we admit it or not, no one is immune to the power of influence. Thats why B2B influencer marketing is nothing to scoff at. Lets unpack everything you need to know to harness the power of B2B influencer marketing in 2025. Table of Contents What is B2B influencer marketing?

article thumbnail

Why we care about social media marketing: A guide for brands

Martech

For example, TikTok’s primary audience includes Gen Z and millennials, and it is suited to short, creative video content and building brand awareness. Facebook has a strong appeal to millennials too , but less so to Gen Z. Influencer marketing. In fact, the influencer marketing market grew from $1.7

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

120 Presentation Topic Ideas Help You Hook Your Audience

Hubspot Marketing

For example, a presentation on social media targeted at Gen Z will differ from that targeted at Millennials. Pro tip: Always consider your audience’s knowledge level on the topic before drafting your presentation. Step 3: Be novel. For instance, don’t make a presentation on the “best lead generation strategies.”

article thumbnail

B2B marketing on TikTok: What you need to know

Martech

Why use TikTok for B2B marketing? While the platform initially appealed primarily to Gen Z and younger millennials, it experienced significant growth among older demographics and professional audiences. of TikTok’s US user base are Millennials. Why is there a law banning TikTok? What impact has this had? Also: 18.2%

Gen Z 110