Adobe Experience Cloud Blog

APRIL 10, 2018

You should also be doing the same for your competitors as well as tracking wider industry keywords. By being aware of competitive and industry insights, you can ensure your community management strategy isn’t created in a bubble. You may want to create a video, infographic, blog, whitepaper, or webinar.

Management 133

Management Whitepaper Thought Leadership Promotion 133

Hubspot Marketing

MARCH 21, 2024

For instance, LinkedIn is great for sharing industry insights, blog posts, case studies, and testimonials. Doing these establishes you as a credible and active participant and makes you visible to notable industry players. Consider influencer marketing. Again, Bechtel Corporation does a great job with this.

Marketing 128

Marketing Marketers User-Generated Promotion 128

Lusha

JULY 11, 2024

Lead generation tactics often involve gated content, such as white papers or webinars, that require users to provide their email addresses or other contact details in exchange for access. This could include: Blog posts: Share industry insights, thought leadership pieces, or how-to guides.

Whitepaper 52

Whitepaper eBook User-Generated Education 52

Exposure Ninja

JULY 5, 2023

Here are some examples of different content marketing strategies to inspire your own: Thought Leadership: Position your brand as an industry expert by creating insightful, authoritative content that addresses current trends, challenges, and innovations. Content Marketing Example HubSpot is a shining star in the content galaxy.

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Hubspot Marketing

FEBRUARY 22, 2023

Once you’ve nailed down who you’re marketing to, it’s time to craft a lead magnet that offers potential customers enough value that is worth trading their contact information for. Offer unique industry insights in an ebook or report. For instance, let's say you are an influencer marketing agency.

eBook 145

eBook Finance User-Generated Transform 145

Martech

FEBRUARY 19, 2025

Furthermore, TikTok provides various advertising options, including targeted ads and influencer collaborations, making it easier to reach specific B2B audiences. As blog posts and white papers can deliver B2B thought leadership, so can TikTok. According to the data, 15% of product discoveries begin on TikTok.

Gen Z 117

Gen Z Law B2C Entertainment 117