Martech

MARCH 22, 2024

Many major marketing tools already use AI models and machine learning to work behind the scenes. These days, they’re adding more AI features to help retrieve detailed insights more easily. Tools for content marketing research and insights: Consensus AI, billed as “ChatGPT for Research.”

Transform 112

Transform Content Marketing Marketing Marketers 112

Sprout Social

FEBRUARY 7, 2024

By filling this gap, the company can potentially capture a new market segment and position itself as innovative at the same time. Respond quickly to new threats What if your competitor launches a new product that directly competes with your flagship offering?

Price 126

Price Marketing Marketers Analytics 126

Search Engine Land

FEBRUARY 29, 2024

This article delves into personal experiences and industry insights, offering a comprehensive guide to mastering the art of ad buying. If you are managing the ad budgets on behalf of someone else, maintain campaigns for your own project on the side with an ad budget that is significant to you.

Finance 99

Finance Transform Retail Industry Insights 99

Bannerflow

NOVEMBER 24, 2020

We’ve managed to save time by removing these repetitive tasks. I would say our production time is minimised too because there is less complexity around hosting ads, making variations for new markets, and publishing. We just copy it, re-scope it, and add new text before distributing.

Transform 98

Transform Advertising Advertisers Finance 98

Bannerflow

FEBRUARY 23, 2021

The new marketing trends emerging for 2021 are evolving to align with the imposed adjustments of the ongoing COVID-19 pandemic. Creating a holistic, customer-focused digital marketing strategy while harnessing the power of technology can truly create a recipe for success.

Market Trends 97

Market Trends Transform Logistics Marketing 97

Bannerflow

JUNE 17, 2019

Indeed, the same individual may react differently on their phone at a sports game, vs reading the news at home on their desktop computer. Similarly, the ad technology that a marketer now uses (such as a creative management platform ) can now leverage cookie data, device ID data or even the IP address of the audience.

Advertising 75

Advertising Advertisers Marketing Mix Price 75

Bannerflow

MAY 27, 2019

These are the key conclusions reached in Bannerflow’s recent webinar with Martech: The future of display advertising: New marketing strategies to boost results. Without an ad tech partner, your team needs to manage all of the above yourself. Make sure you have someone in-house who can manage your data.

Advertising 65

Advertising Advertisers User-Generated Digital Marketing 65