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Interested in the latest marketing trends? Subscribe to our SmartBrief newsletters

SmartBrief - Marketing

Whether you’re a seasoned professional, a business owner or just starting your career, having the latest industry insights at your fingertips is vital. SmartBrief editors curate a list of daily news from Adweek, eMarketer and other leading sources. SmartBrief’s specialized newsletters can help. Sent daily. Why Subscribe?

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2024 PPC budgeting: How to plan and secure your ideal budget

Search Engine Land

Urgency to realize the productivity gains promised by AI and other new technologies. Pull in your platform managers for brainstorming. Try reaching out to channel reps for industry or competitor benchmarks and/or poll your network on the KPIs and trends they’re seeing. Pressure to do more with less budget and headcount.

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12 of the best competitive intelligence tools for marketers

Sprout Social

Keep track of industry trends Using a CI tool isn’t just about spying on the competition. It’s also for tracking trends relevant to your business, such as popular hashtags, hot topics and new technologies like AI. Following industry trends and joining the conversation helps your business stay relevant.

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The future of digital advertising: the trends you need to know | 2020

Bannerflow

Secondly, failure to manage your data effectively – and to have the right consent in place – can result in huge fines. Secondly, failure to manage your data effectively – and to have the right consent in place – can result in huge fines. Contextual advertising is back. Omnichannel platforms will be a must-have.

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Embracing Digital Transformation for the Future of Travel

Bannerflow

The United Nations World Tourism Organization states : “as information and communications technology (ICT) became a global phenomenon, tourism was a consistent early adopter of new technologies and platforms”. This has stood the industry in good stead considering the unprecedented impact of COVID-19. Smart Destinations.

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Digital Transformation In Banking and Financial Services

Bannerflow

This leaves the banking industry in a uniquely tricky position when it comes to digital transformation. However, the need to embrace new technology (applications, mobile payments etc) is acute and certainly required. One such enabling technology is Bannerflow’s Creative Management Platform (CMP).

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The State of In-housing 2022: A Strange and Extraordinary Year

Bannerflow

The volume of tasks and productions in-house teams is also increasing, and with it a need for new technology and skills. How you manage and retain staff is just as important an issue for in-house teams too. However, deciding and then finding the correct skill sets to bring in-house is seen as a priority amongst teams.