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Transforming content marketing lifecycles with AI

Martech

While roles vary between organizations, content production is often the responsibility of copywriters, designers and managers. With AI in the fold, you can adapt, learn and glean increasingly sophisticated insights that open new avenues for creativity and engagement. Popular AI tools for reporting and analytics: Funnel.io Get MarTech!

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Digital Transformation In Banking and Financial Services

Bannerflow

The increasing requirement for digital transformation in the banking and financial services industries can be attributed to several factors. In recent years, there’s also been more competition from players outside the traditional industry model, plus a surge in fintech companies across the globe.

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Digital Transformation Strategy and Framework Guide

Bannerflow

It’s no secret that COVID-19 has accelerated the adoption of digital transformation technologies across many, if not all, industries. This can be hard to achieve in practice if you don’t have a strategy for digital transformation within a workable framework for your particular business. Digital transformation technologies.

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How Saxo Bank transformed its display advertising

Bannerflow

Saxo Bank Group is a pioneer of fintech and is one of the most trusted and respected names in the industry. For the past two years they have used Bannerflow and other partners to transform how they perform display advertising. We’ve managed to save time by removing these repetitive tasks.

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8 Best Project Management Podcasts to Listen to in 2022

Hubspot Marketing

The project management field is growing. By 2027, employers will have 88 million PM roles , according to the Project Management Institute. To capitalize on new opportunities, PMs must keep up-to-date with industry trends and insights. Manage This — The Project Management Podcast. Take a deep dive below.

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Navigating the Customer Journey: Avoid These 7 Red Flags to Strengthen Trust and Loyalty

verse.ai

Building the Relationship with Sales In the sales phase, adopting a “helping, not selling” mindset can be transformative in building trust with prospects. For example, a sales representative could provide an industry benchmark report or a checklist that addresses common issues the prospect is facing.

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How to Create a B2B Social Media Strategy [Examples and Tools]

SocialPilot

Unlike B2C (business-to-consumer) strategies, which often focus on driving emotional purchases, B2B strategies prioritize building long-term relationships, establishing authority, and generating leads from decision-makers like CEOs, managers, and teams. Are they founders, managers, or directors? What are their business goals?