article thumbnail

How to Do Market Research: A Guide and Template

Hubspot Marketing

To do just that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audience members. Enter: Market Research. Certainly you can make sound judgment calls based on your experience in the industry and your existing customers.

article thumbnail

Reddit trends: A marketer’s guide to untapped potential

Sprout Social

Brands can use social listening for anonymous sentiment mining to elevate their market research. Topic Templates help brands focus their searches within one of five use cases: Brand Health Industry Insights Competitive Analysis Campaign Analysis Event Monitoring In the case of market insights, use the Industry Insights Topic Template.

Gen Z 128
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why it’s time to add Reddit marketing to your mix

SmartBrief - Marketing

Here are six ways agency and brands can extract value from Reddit marketing. Research Although Reddit experienced some API controversy, third-party platforms can still access its API as of now. Marketers also can use it for content inspiration, taking cues from the audiences that they care the most about.

PR 132
article thumbnail

How to Market a Manufacturing Company in 2024

Marketing Insider Group

Understanding Your Market Before all else, you’ll need to understand your specific market. This step begins with thorough market research. Your Target Audience Knowing your target audience is essential because it allows you to tailor your marketing strategies to meet their specific needs and preferences.

article thumbnail

8 best brand monitoring software to grow your brand in 2025

Sprout Social

Beyond publishing, engagement and reporting solutions, Sprout’s Social Listening capabilities track conversations about your brand and industry, delivering valuable AI-powered business intelligence to drive strategic action.

Branding 109
article thumbnail

Marketing Agency Matchmaking: What Clients Crave in Agency Partnerships

Set Up

Adapt to Changing Needs: With the rise of certain priorities like shopper and multicultural marketing, Agencies should reevaluate their offerings in relation to the market and invest in tailored services that align with growing priorities. Proactively Communicate: Clients value Agencies that understand their business.

article thumbnail

The latest in AI-powered marketing technology releases

Martech

Ahead of it were, in order, telephone salespersons, solicitors, psychologists, further education teaching professionals, market and street traders and assistants, legal professionals, credit controllers, HR admin roles, PR professionals, management consultants and business analysts, market research interviewers, and local government administration.

Transform 112