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Niche advertising: 7 actionable tactics for targeted marketing

Martech

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach.

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12 of the best competitive intelligence tools for marketers

Sprout Social

By filling this gap, the company can potentially capture a new market segment and position itself as innovative at the same time. Uncover industry insights, analyze customer feedback, understand campaign success and track competitor share of voice. Sentiment analysis: Track customer sentiment around specific keywords.

Price 125
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How to Do Market Research: A Guide and Template

Hubspot Marketing

Census Bureau and the Bureau of Labor & Statistics , both of which offer helpful information on the state of various industries nationwide. Commercial Sources These sources often come in the form of market reports, consisting of industry insight compiled by a research agency like Pew , Gartner , or Forrester.