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By filling this gap, the company can potentially capture a new marketsegment and position itself as innovative at the same time. For example, you could quickly gather information about new competitor products like features, pricing and initial customer reactions.
Census Bureau and the Bureau of Labor & Statistics , both of which offer helpful information on the state of various industries nationwide. Commercial Sources These sources often come in the form of market reports, consisting of industryinsight compiled by a research agency like Pew , Gartner , or Forrester.
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