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Demand Generation vs Lead Generation: Differences, Definitions, Goals & Tactics

Lusha

Demand Generation Tactics: Casting a Wide Net Content Marketing: This is the backbone of demand generation. This could include: Blog posts: Share industry insights, thought leadership pieces, or how-to guides. Create high-quality, informative content that addresses your target audience’s pain points and interests.

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Inbound vs. Outbound Marketing: Ultimate Guide to Strategies, Examples, & Choosing the Best Fit

Lusha

Consumers are bombarded with information, so choosing the right marketing strategy is paramount for businesses aiming to thrive. Amid this information overload, two distinct approaches stand out: inbound marketing and outbound marketing. While some may be interested, others might find it disruptive or irrelevant.