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Demand Generation vs Lead Generation: Differences, Definitions, Goals & Tactics

Lusha

Lead generation tactics often involve gated content, such as white papers or webinars, that require users to provide their email addresses or other contact details in exchange for access. This could include: Blog posts: Share industry insights, thought leadership pieces, or how-to guides.

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Inbound vs. Outbound Marketing: Ultimate Guide to Strategies, Examples, & Choosing the Best Fit

Lusha

Ebooks and whitepapers: In-depth guides and reports offer valuable insights in exchange for contact information and lead generation. Track your results: Lusha integrates with various CRM and marketing automation platforms, allowing you to track the performance of your outbound campaigns and measure your ROI.