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UK businesses are increasingly utilising the platform for content marketing, sharing industryinsights and company culture as well as recruitment purposes. This Gen Z and Millennial user base relies on the network for entertainment, trend discovery and creative expression. With a substantial user base of 24.8
Who do they turn to for advice or industryinsights? For example, if youre trying to meet millennial entrepreneurs, you may be better off collaborating with the Gary Vaynerchuks of the world over the Warren Buffets. What kind of content are they consuming?
Millennials make up 20.4% 60% of LinkedIn users actively seek industryinsights. Over 75% of LinkedIn users are based outside the United States. of LinkedIn users from the United States of America are males, while 47.9% are females. A Q3 2022 study revealed that 40% of internet users aged between 46-55 access LinkedIn.
The way they consume and interact with media is radically different to that of Boomers and even older Millennials. Not only do they have to keep pace with emerging trends, they have to keep pace with an emerging audience. Gen Z are the car drivers and buyers of the future.
You never know when a potential client will need a nudge in the right direction, so be sure to share your knowledge and industryinsights widely. According to the National Association of Real Estate Agents the majority of home buyers are older millennials and Gen Xers.
There’s been one, specific demographic on every marketer’s mind in recent years – millennials. This is also helpful in terms of GDPR changes as it means while you continue to rebuild your all-important customer list, you are still able to get in front of the right people. Gen Z targeted advertising.
McKinsey’s research shows almost all (93%) of millennials and Generation Z employees expect learning opportunities within their job roles. The more you can manage in-house, the better value you get from your team and it also makes it easier to accelerate growth and digital change. Increased Employee Retention and Satisfaction.
For example, TikTok’s primary audience includes Gen Z and millennials, and it is suited to short, creative video content and building brand awareness. Facebook has a strong appeal to millennials too , but less so to Gen Z. These platforms appeal to a range of age groups and can serve different purposes.
As a professional network and learning tool, LinkedIn is a great home for thought leadership and industryinsights. If your brand has a younger Gen Z and millennial audience, leveraging Snapchat for business could give your vertical video content another place to reach your target audience. Create a Live stream.
For example, a presentation on social media targeted at Gen Z will differ from that targeted at Millennials. Pro tip: Always consider your audience’s knowledge level on the topic before drafting your presentation. Step 3: Be novel. For instance, don’t make a presentation on the “best lead generation strategies.”
While the platform initially appealed primarily to Gen Z and younger millennials, it experienced significant growth among older demographics and professional audiences. of TikTok’s US user base are Millennials. Businesses can quickly and effectively share product demonstrations, industryinsights, company culture, etc.
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