Martech

MARCH 22, 2024

Many major marketing tools already use AI models and machine learning to work behind the scenes. These days, they’re adding more AI features to help retrieve detailed insights more easily. Tools for content marketing research and insights: Consensus AI, billed as “ChatGPT for Research.”

Transform 116

Transform Content Marketing Marketing Marketers 116

Sprout Social

FEBRUARY 7, 2024

By filling this gap, the company can potentially capture a new market segment and position itself as innovative at the same time. Respond quickly to new threats What if your competitor launches a new product that directly competes with your flagship offering?

Price 124

Price Marketing Marketers Analytics 124

Search Engine Land

FEBRUARY 29, 2024

This article delves into personal experiences and industry insights, offering a comprehensive guide to mastering the art of ad buying. Observing nature and analyzing different industries and everyday experiences can provide insights into consumer behavior and new marketing strategies.

Finance 99

Finance Transform Retail Industry Insights 99

Bannerflow

FEBRUARY 23, 2021

The new marketing trends emerging for 2021 are evolving to align with the imposed adjustments of the ongoing COVID-19 pandemic. If we’ve learned anything from the past year, it’s that our grasp of what’s normal is certainly changeable.

Market Trends 97

Market Trends Transform Logistics Marketing 97

Bannerflow

NOVEMBER 24, 2020

I would say our production time is minimised too because there is less complexity around hosting ads, making variations for new markets, and publishing. For example, we can take a large bulk of ad creatives and reproduce a campaign for say Switzerland, based on an ad set for the Italian market.

Transform 98

Transform Advertisers Advertising Finance 98

Bannerflow

AUGUST 27, 2021

Are you able to take learnings from one market and apply them to new markets? You have an idea of what you think might work, test it in one market and then you scale it out. You always need to find the best way to blend automation with the flexibility to make changes. Kasja: That’s often what we do.

Advertisers 94

Advertisers Advertising Product Branding 94

Bannerflow

JUNE 17, 2019

These are also some of the conclusions reached in Bannerflow’s recent webinar with Martech- The future of display advertising: New marketing strategies to boost results. The future of display advertising is efficient, creative, impactful, and personalised.

Advertisers 75

Advertisers Advertising Marketing Mix Price 75