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These tools help companies understand what their competitors are doing by tracking their marketing activities, interactions and overall performance. By filling this gap, the company can potentially capture a newmarket segment and position itself as innovative at the same time.
Today we work with a very strict performancemarketing strategy where we aim to optimise both our return on ad spend (ROAS) and what we call a lead value score. I would say our production time is minimised too because there is less complexity around hosting ads, making variations for newmarkets, and publishing.
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