Sprout Social

FEBRUARY 7, 2024

By filling this gap, the company can potentially capture a new market segment and position itself as innovative at the same time. Respond quickly to new threats What if your competitor launches a new product that directly competes with your flagship offering?

Price 127

Price Marketing Marketers Analytics 127

Bannerflow

NOVEMBER 24, 2020

I would say our production time is minimised too because there is less complexity around hosting ads, making variations for new markets, and publishing. For example, we can take a large bulk of ad creatives and reproduce a campaign for say Switzerland, based on an ad set for the Italian market.

Transform 98

Transform Advertising Advertisers Finance 98

Bannerflow

JUNE 17, 2019

Thirdly, marketers no longer have the option of getting away with sub-par creative. So, poor creative essentially prices a marketer out of the display media auctions for ‘good’ inventory. Kevin Lee: Five years is a long time in the arena of digital marketing!

Advertising 75

Advertising Advertisers Marketing Mix Price 75

Bannerflow

MAY 27, 2019

These are the key conclusions reached in Bannerflow’s recent webinar with Martech: The future of display advertising: New marketing strategies to boost results. Therefore, as we see it, the dynamic creative, or DC in DCO, is something that marketers should focus on first. This means ad creatives with dynamic data.

Advertising 65

Advertising Advertisers User-Generated Digital Marketing 65