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Interested in the latest marketing trends? Subscribe to our SmartBrief newsletters

SmartBrief - Marketing

Whether you’re a seasoned professional, a business owner or just starting your career, having the latest industry insights at your fingertips is vital. As the world of marketing and advertising continues to evolve and trends come and go, staying informed is key to remaining competitive. SmartBrief’s specialized newsletters can help.

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12 of the best competitive intelligence tools for marketers

Sprout Social

Keep track of industry trends Using a CI tool isn’t just about spying on the competition. It’s also for tracking trends relevant to your business, such as popular hashtags, hot topics and new technologies like AI. Following industry trends and joining the conversation helps your business stay relevant.

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2024 PPC budgeting: How to plan and secure your ideal budget

Search Engine Land

Urgency to realize the productivity gains promised by AI and other new technologies. Try reaching out to channel reps for industry or competitor benchmarks and/or poll your network on the KPIs and trends they’re seeing. Additionally, if you work with an advertising agency, lean on them for estimates and industry insights.

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Digital Transformation In Banking and Financial Services

Bannerflow

This leaves the banking industry in a uniquely tricky position when it comes to digital transformation. However, the need to embrace new technology (applications, mobile payments etc) is acute and certainly required. The established and stable architecture banks rely on cannot simply be replaced quickly.

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Be a trendsetter with these advertising trends from fall 2023

illumin

The leaves aren’t the only thing that changes with the seasons, alongside cooler weather comes a new set of advertising trends. With autumn almost at a close, there are some industry insights worth investigating and analyzing to better strategize for the upcoming winter months.

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The Secret to Great Display Campaigns: Saxo Bank & Komponent

Bannerflow

Jing Pang: I usually just research, and read about the new trends impacting display ads, and other digital channels. Lately there have been so many new technologies I want to try and implement, especially ones focused on producing more dynamic ads. As a designer, how do you continue to find inspiration for your work?

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The future of digital advertising: the trends you need to know | 2020

Bannerflow

Thanks to advances in technology, it’s becoming increasingly easier for brands to move marketing functions in-house. Workflows are simpler and processes far quicker thanks to the adoption of new technologies. Achieving the levels of productivity we need via the old way of working would be extremely expensive.