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Demand Generation vs Lead Generation: Differences, Definitions, Goals & Tactics

Lusha

Lead generation tactics often involve gated content, such as white papers or webinars, that require users to provide their email addresses or other contact details in exchange for access. This could include: Blog posts: Share industry insights, thought leadership pieces, or how-to guides.

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15 High-Converting Lead Capture Tactics to Turn Maybe to Yes

Customers.ai

If youre a B2B brand, whitepapers that offer advanced industry insights can work well. Try it Free, No Credit Card Required Start Your Free Trial Important Next Steps See what targeted outbound marketing is all about. Content marketing fuels lead capture by attracting and engaging visitors with valuable content.

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Inbound vs. Outbound Marketing: Ultimate Guide to Strategies, Examples, & Choosing the Best Fit

Lusha

Consumers are bombarded with information, so choosing the right marketing strategy is paramount for businesses aiming to thrive. Amid this information overload, two distinct approaches stand out: inbound marketing and outbound marketing. While some may be interested, others might find it disruptive or irrelevant.