Martech
OCTOBER 16, 2024
The partnership means Semrush will enrich resources, content and industry insights for marketers, while Third Door Media’s portfolio of Search Engine Land, MarTech, Search Marketing Expo, and Digital Marketing Depot, will continue to operate as standalone brands.
Sprout Social
FEBRUARY 7, 2024
These tools help companies understand what their competitors are doing by tracking their marketing activities, interactions and overall performance. Compare competitor metrics with your own to set benchmarks for future performance and goals. Sentiment analysis: Track customer sentiment around specific keywords.
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Bannerflow
NOVEMBER 24, 2020
Today we work with a very strict performance marketing strategy where we aim to optimise both our return on ad spend (ROAS) and what we call a lead value score. Helping us to meet our performance marketing and business performance goals.
Bannerflow
FEBRUARY 16, 2021
We spoke to Performance Marketing Manager at Grupo MásMóvil Daniel Domingo about how his team creates and manages display advertising. And why Bannerflow’s production automation features make it so useful to telecom marketing teams. How does display advertising help your business to acquire new customers?
Bannerflow
JULY 30, 2021
And for some marketing teams it’s also one of the hardest elements of performance marketing to get right. You may be familiar with A/B testing but there are now many other methods to increase your ad performance using creative optimisation. Scheduling and creative rotation.
Bannerflow
JULY 30, 2020
Using multivariate testing, performance marketers can experiment with different copy, images, offers, colours, and CTA combinations. For a more advanced personalisation method, DCO is a way of targeting customers at every stage of their journey with the right copy and creative.
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