Sprout Social

FEBRUARY 7, 2024

These tools help companies understand what their competitors are doing by tracking their marketing activities, interactions and overall performance. For example, you could quickly gather information about new competitor products like features, pricing and initial customer reactions.

Price 128

Price Marketers Marketing Analytics 128

Bannerflow

NOVEMBER 24, 2020

Today we work with a very strict performance marketing strategy where we aim to optimise both our return on ad spend (ROAS) and what we call a lead value score. Embedding smart data into our assets, such as live pricing or rolling news feed in our live banner assets, and targeting affinity audiences with tactical messages.

Transform 98

Transform Advertising Advertisers Finance 98

Bannerflow

JULY 30, 2021

While, a live data feed offers the ability to pull live data from your product and pricing inventory, and display that too. And for some marketing teams it’s also one of the hardest elements of performance marketing to get right. These can contain data such as words, and sentences, numeric values, image URLs, and links.

Entertainment 98

Entertainment Advertising Advertisers Management 98