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Why it’s time to add Reddit marketing to your mix

SmartBrief - Marketing

If you’re curious about discussions in a specific industry, Reddit is an excellent source for gaining industry insights and opinions that can inform your content or product strategy. Community engagement Social media is all about relationships, and Reddit is one of the best places for building relationships with people.

PR 131
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Storytelling with data: Strategies to captivate your audience

Hootsuite

We sat down with Vancouver-based digital marketing manager Leeann Froese of Town Hall Brands for expert insight on every chapter of data storytelling. Read on for industry insights, examples, and advice on using numbers in social media narratives. What is data storytelling?

PR 127
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From Zero to Hero: A Beginner’s Guide to Making Money as a Blogger

Jeff Bullas

This included my current situation and…reading “ The 4 Hour Work Week ” by Tim Ferriss, diving into David Meerman Scott’s book “ The New Rules of Marketing and PR ” to discover his take on the role of content in an online social media blogging world and a burning curiosity about the rising social media platforms of Twitter and Facebook.

Fashion 230
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How we use advocacy to overcome social media challenges at Sprout

Sprout Social

Our advocacy program makes it as easy as possible for our team members to share these announcements with their networks by putting them all in one place. Proving the value of social to stakeholders can be challenging, especially on networks like LinkedIn where it’s increasingly difficult to gain traction and expensive to place ads.

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How to build a B2B social strategy (that isn’t boring)

Sprout Social

Social media is the perfect place to make it happen, providing a place to promote bite-sized pieces of content that highlight all of the above. There’s arguably no better place to both gather and promote social proof than, well, social media. However, social media is a prime place to support company-wide initiatives.

Education 145
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Social Media in Financial Services: 5 Essential Tips and Benefits

Hootsuite

Get key industry insights. Try using social media for financial services industry research. Whether it’s a competitor’s latest product offering or an impending PR disaster, think of social media as an early warning system. For example, LinkedIn is a great place to learn about career changes or retirements.

Finance 145
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4 Simple Steps to Great Community Management

Adobe Experience Cloud Blog

You should also be doing the same for your competitors as well as tracking wider industry keywords. By being aware of competitive and industry insights, you can ensure your community management strategy isn’t created in a bubble. Agile and competitive strategies are never created in bubbles. Share of Voice.