Remove Industry Insights Remove Place Remove Thought Leadership
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How to Create a B2B Social Media Strategy [Examples and Tools]

SocialPilot

Here are the key objectives of a B2B social media strategy: Brand Awareness: Position your company as a trusted thought leader in the industry. Thought Leadership: Share insights, case studies, and innovative ideas to build credibility. You can use tools like SocialPilot to easily get all of this data in one place.

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The greatest hits: Repurposing your best content for social media

Sprout Social

With this in mind, we create new articles inspired by data from the Index to dive deeper into those industry insights. To reach your target audience, you’ve got to post relevant, entertaining and educational content in multiple places. When you have a content repurposing strategy in place, you optimize your efforts and spend.

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A powerful employee advocacy example in action: How Sprout uses EA to amplify our brand

Sprout Social

Our advocacy program makes it as easy for our team members to share these announcements with their networks by putting them all in one place. Regardless of a team members comfort with social media or experience developing their thought leadership, employee brand amplification makes representing Sprout online more accessible.

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10 Tips to Master LinkedIn Employee Advocacy

Sprout Social

Quick thought experiment: when I say jobs, thought leadership and networking, what social platform comes to mind? As a hub for thought leaders and job seekers alike, LinkedIn is a goldmine for uncovering new leads and talent alike. I’m willing to bet it’s LinkedIn. And LinkedIn employee advocacy is how you reach them.

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How we use advocacy to overcome social media challenges at Sprout

Sprout Social

Our advocacy program makes it as easy as possible for our team members to share these announcements with their networks by putting them all in one place. Regardless of a team member’s comfort with social media or experience developing their thought leadership, employee brand amplification makes representing Sprout online accessible.

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1 video, 47 uses: Maximizing your Instagram content

Sprout Social

LinkedIn is no longer a place to share job postings and nothing more. As a professional network and learning tool, LinkedIn is a great home for thought leadership and industry insights. This could be a great fit for repurposing educational, product-focused, company culture or thought leadership Instagram videos.

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Your 2025 Social Media Checklist: Start the Year Strong

Buffer Marketing

If you need to direct people to multiple places, use a simple link-in-bio tool like Start Page. 📚  How I Designed a LinkedIn Thought Leadership Content Creation System 📚 Ask Buffer: How Can You Batch Content for Social Media? Design graphics or templates for upcoming promotions.