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If you’re curious about discussions in a specific industry, Reddit is an excellent source for gaining industryinsights and opinions that can inform your content or product strategy. Marketers also can use it for content inspiration, taking cues from the audiences that they care the most about.
We sat down with Vancouver-based digital marketing manager Leeann Froese of Town Hall Brands for expert insight on every chapter of data storytelling. Read on for industryinsights, examples, and advice on using numbers in social media narratives. What is data storytelling?
PR took quite a dip this year, decreasing from 50% to 27% of Clients saying they need PR assistance. Client Priority #3 | The PR Decline The dip in the demand for PR servicesfrom 50% in 2023 to 27% in 2024could partially be attributed to a shift in how businesses perceive the risks associated with public stances and "cancel culture."
This included my current situation and…reading “ The 4 Hour Work Week ” by Tim Ferriss, diving into David Meerman Scott’s book “ The New Rules of Marketing and PR ” to discover his take on the role of content in an online social media blogging world and a burning curiosity about the rising social media platforms of Twitter and Facebook.
Ahead of it were, in order, telephone salespersons, solicitors, psychologists, further education teaching professionals, market and street traders and assistants, legal professionals, credit controllers, HR admin roles, PR professionals, management consultants and business analysts, market research interviewers, and local government administration.
Our social, PR and content teams collaborate to decide which content we promote in our Advocacy platform. Industryinsights and news. How we curate. We include our content (launch materials, blog posts, social content, etc.) and third party articles. We prioritize sharing: Employer brand content. Recruitment content.
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You should also be doing the same for your competitors as well as tracking wider industry keywords. By being aware of competitive and industryinsights, you can ensure your community management strategy isn’t created in a bubble. Agile and competitive strategies are never created in bubbles.
Get key industryinsights. Try using social media for financial services industry research. Whether it’s a competitor’s latest product offering or an impending PR disaster, think of social media as an early warning system. This is a key way to stay on top of what’s happening in your field.
In my last post for Moz, I explained how to set realistic digital PR expectations for your content based on your niche. In this topic, I want to dive a little bit deeper into the data and share insights about how the source of your content can be just as important in determining how your content will perform. Client data.
We love a PR campaign as much as the next marketer, however, measurement can sometimes be hard to garner. Plus, you can share ads confidently knowing that they have the most up to date information right from the source. Want clear results? Test display ads in a number of ways to measure engagement.
In my last post for Moz, I explained how to set realistic digital PR expectations for your content based on your niche. In this topic, I want to dive a little bit deeper into the data and share insights about how the source of your content can be just as important in determining how your content will perform. Client data.
Social listening Sprout’s social listening solution and AI-driven technology offers custom topics, or pre-built topic templates that enable you to perform competitor analysis, analyze brand health, uncover industryinsights, analyze campaigns and monitor events in a snap. Source: BuzzSumo) 8.
Brands do have access to some pretty cool resources, such as an advertising budget and industryinsights. After you have compared your ROI to the amount of time and money spent on creating and securing the content, it’s time to analyse it in terms of your overall goals for your digital PR campaign. If it was a success, great!
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