Jeff Bullas

JANUARY 30, 2023

Fads are mostly seen in pop culture, fashion, and consumer products. The intersection of two hot trends Blogging was a hot trend 14 years ago that intersected with the other trend of a social media uprising that has now been partially transcended and evolved into short posts on Instagram, and even shorter videos on TikTok and YouTubers.

Fashion 230

Fashion Affiliate Marketing PR Industry Insights 230

Sprout Social

MARCH 26, 2025

With 82% of the UK population using social media across a growing number of networks, businesses can reach virtually any target demographic through social media marketing. Research from the UK Sprout Social Index showed the quality of your product or service matters most. Tuesday : 36 p.m.

Entertainment 85

Entertainment Gen Z Millennials User-Generated 85

Marketing Insider Group

JANUARY 21, 2022

Knowing this, it’s important not to take a universal approach to social media marketing. This resource, The Elite B2B Social Media Marketing Manual , breaks down everything you need to know from establishing your brand voice on social media to creating right-fit content for each platform.

Social Media Marketing 145

Social Media Marketing Entertainment Analytics Industry Insights 145

Buffer Marketing

JANUARY 30, 2025

Setting clear, measurable goals keeps your content focused and your efforts productive. Instead of just saying, “I want to grow on social media,” get specific about what growth looks like for you and how you’ll track it. Use live shopping features (if relevant) to showcase products.

User-Generated 100

User-Generated Education Analytics Thought Leadership 100

SocialPilot

FEBRUARY 21, 2024

You can share their images or videos with your product, talking about their experience. Benefits of Posting Brand Ambassador Content: Generate audience trust in your product, Derive more traffic to your website, and Increase conversion rate because people always buy products endorsed by their favorite celebrity.

User-Generated 110

User-Generated Education Industry Insights Entertainment 110

SocialPilot

JULY 17, 2024

Social media benchmarks are your guiding compass, helping you measure how your current performance stacks up against the industry standards and competitors. You can confidently assess your engagement rates, follower growth, and click-through rates against industry standards and revise your social media marketing strategy.

Transform 64

Transform Food Education Fashion 64

Buffer Marketing

MAY 9, 2024

Social media search is growing. Google search results are increasingly filled with results from social platforms. According to this study , 87 percent of social media marketers say social search is vital to their strategy. This engagement can translate into higher productivity and retention.

SEO 135

SEO User-Generated Thought Leadership Social Media Marketing 135

Sprout Social

JANUARY 19, 2021

Measuring brand health on social has therefore become an increasingly important task for social media marketers—one with implications and opportunities across the marketing organization. Understanding brand health on social helps you understand: How consumers feel about your brand. Know when to be silent.

Health 128

Health Key Performance Indicator Analytics Industry Insights 128

Hootsuite

NOVEMBER 25, 2019

Let’s take a look at some of the important benefits of social media beyond new client acquisition. Get key industry insights. Try using social media for financial services industry research. Going deeper, you can start to identify pain points that your products and services might be able to address.

Finance 145

Finance Food PR Management 145

SocialPilot

JANUARY 19, 2024

The Benefits of Repurposing Content for Social Media Using AI Increased Efficiency and Productivity: Creating fresh pieces of content can be time-consuming and hectic, especially when you are short on deadlines or resources. YouTube: Produce in-depth tutorials, product demonstrations, and explainer videos. Post tweet 2.

Transform 116

Transform User-Generated Thought Leadership Social Media Marketing 116

Calvyn Lee Blog

MAY 21, 2022

Question 2: Isla pitches the idea of a LinkedIn video campaign to her company’s leadership, with the goal of educating customers on a complex product. The leadership team approves the campaign, but they don’t have the budget to support a high production video. Create a specific set of articles about the latest product features.

Thought Leadership 130

Thought Leadership Whitepaper Marketing Marketers 130

Buffer Marketing

SEPTEMBER 25, 2023

AI tools have helped me add a dynamic touch to my content, from writing captivating social posts to creating or editing eye-catching images. It has also helped me double my social media content production. In this piece, I’m sharing a select few AI tools that I've found quite useful, and surely you will too.

Transform 131

Transform User-Generated Social Media Marketing Analytics 131

Sprout Social

FEBRUARY 21, 2022

As a professional network and learning tool, LinkedIn is a great home for thought leadership and industry insights. This could be a great fit for repurposing educational, product-focused, company culture or thought leadership Instagram videos. Use video to create a helpful Product Page. Create a Live stream. Share quotes.

Thought Leadership 145

Thought Leadership Gen Z Real Estate Education 145

Sprout Social

DECEMBER 20, 2023

Between new platforms and new innovations, there’s a lot keeping marketers on their toes—and their schedules full. Hootsuite is a major player in the social media marketing platform space. Influencer marketing The future of social media marketing involves creators and influencers.

Branding 136

Branding Price Influencer Marketing Transform 136

Bannerflow

FEBRUARY 23, 2021

By using a single platform for the whole lifecycle of your digital marketing campaign, you’ll benefit from powerful optimisation and efficiency. By removing any production headaches, you can focus on continually making improvements across the board. The creative automation of ad production.

Market Trends 97

Market Trends Transform Logistics Marketing 97

SocialPilot

MARCH 5, 2024

They are versatile tools; businesses use them to share content, such as ‘how-to’ guides, product collections, industry insight, or to tell a story. We frequently use Instagram carousels to unveil our latest product upgrades and demonstrate their diverse use cases. Does the contest sound interesting to you?

User-Generated 105

User-Generated Entertainment Industry Insights Social Media Marketing 105

Sprout Social

JANUARY 5, 2023

Through strategic social listening, brands can analyze customer conversations at scale. The end result is a more meaningful and effective social media marketing strategy. . If you want more confident answers to the questions above, social listening can help. Table of Contents: What is social listening?

Health 98

Health Industry Insights Shipping Energy 98

Hubspot Marketing

MARCH 21, 2024

Construction companies swooped in and launched targeted marketing campaigns. One example is Brett Landscaping , which sold almost its stock of higher-priced porcelain paving products. For instance, LinkedIn is great for sharing industry insights, blog posts, case studies, and testimonials. Build social proof.

Marketing 127

Marketing Marketers User-Generated Promotion 127

SocialPilot

JANUARY 16, 2024

The findings pinpoint the best times to post on Instagram every day of the week and further highlight the prime posting times across various industries on Instagram. Here’s some bonus data from popular social media marketing companies suggesting when brands should post on Instagram for you to help you save time.

Fashion 116

Fashion Food Analytics Digital Marketing 116

Bannerflow

APRIL 15, 2021

This fresh field utilises creative concepts to sell a business’s products or services through the medium of marketing. To achieve this, it combines the most effective elements of both creativity and marketing. There are also different approaches to the many types of creative marketing, these include: Branding. Conclusion.

Transform 98

Transform Key Performance Indicator Marketing Marketers 98

Bannerflow

MARCH 11, 2021

Key skills needed for marketing. There are a number of key marketing skills your business may need to stay one step ahead of your competitors. Here are just some of the key skills needed for your business’ marketing arm. Remember, different social channels have different audiences and require subtly different approaches.

Transform 98

Transform Marketing Marketers Advertising 98

Sachs Marketing Group

JULY 21, 2023

Without a well-crafted digital marketing strategy, B2B companies risk falling behind their competitors, wasting resources on ineffective campaigns, and missing opportunities to connect with potential clients. Use these insights to differentiate your offerings and identify potential opportunities. Organic search accounts for 59.2%

Digital Marketing 52

Digital Marketing Marketing Strategy Social Media Marketing Copywriting 52

Bannerflow

SEPTEMBER 26, 2022

We know what social media is and many of you reading this will most likely understand how it can be leveraged to meet your business goals, be it database capture, brand awareness or product sales. If such a transformation is a fundamental shift in how your business operates, your social media strategy must match such innovation.

Transform 52

Transform User-Generated B2C Customer loyalty 52

Vertical Response

OCTOBER 9, 2023

Here are a few creative ideas that can help you transform your valuable content into a lucrative income stream: Offer premium subscription plans: Take your email marketing to the next level by offering exclusive content and perks to subscribers who are willing to pay a monthly fee.

Non-Profit 69

Non-Profit Affiliate Marketing Transform Email Marketing 69

Sachs Marketing Group

JUNE 21, 2023

Without brand awareness, even the best products can get lost in the crowd. Digital marketing is the knight in shining armor for increasing brand awareness. Brand awareness refers to the extent to which consumers recognize and recall a particular brand among others in the market. What Is Brand Awareness in Digital Marketing?

Digital Marketing 52

Digital Marketing Branding Transform Customer loyalty 52

Sachs Marketing Group

SEPTEMBER 12, 2023

Identify Your Target Audience Identifying your target audience is foundational to any successful marketing strategy. It involves researching and compiling a set of characteristics, behaviors, and motivations that define the people most likely to be interested in your product or service.

Real Estate 52

Real Estate Digital Marketing Key Performance Indicator Marketing 52

Exposure Ninja

JULY 5, 2023

Attracting the right crowd: By creating targeted content that addresses your audience’s specific needs and pain points, you’ll draw in the folks who are most likely to benefit from your products or services. These stories provide social proof and also demonstrate the tangible benefits of working with your company.

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Lusha

JULY 11, 2024

Demand Generation: Building Awareness and Interest Demand generation is a holistic marketing approach that builds awareness and interest in your products or services. Think of it as the process of creating a buzz around your brand, sparking curiosity, and positioning yourself as a thought leader in your industry.

Whitepaper 52

Whitepaper eBook User-Generated Education 52

Sprout Social

MAY 1, 2017

Provide something of value like your industry insights or previous experience. For example, if you’re on Instagram, you could ask for customers to @mention you or use a branded hashtag to show off a new product or service. Try using social media contests to give away t-shirts, swag gift packs or your actual product.

User-Generated 111

User-Generated Promotion Communications Management 111

Hootsuite

OCTOBER 30, 2024

Goal-setting Clear, measurable social media goals are essential for tracking the success of your social media marketing strategy. They’re also great tools for building brand personality and increasing social media engagement. Start with the platforms where your audience is already the most active.

Management 117

Management Entertainment User-Generated Analytics 117

Lusha

JUNE 11, 2024

Social media marketing: building relationships and amplifying your message Social media platforms are a goldmine for inbound marketers. When potential customers search for solutions related to your products or services, you want to be at the top of the list.

Outbound Marketing 52

Outbound Marketing Inbound Marketing Direct Mail eBook 52

Martech

FEBRUARY 19, 2025

Dig deeper: How influencer marketing became an essential marketing channel Data from TikTok and Nielsen also found that the platform is the fastest-growing channel for product discovery. According to the data, 15% of product discoveries begin on TikTok. Showcase new products and updates.

Gen Z 113

Gen Z Law B2C Entertainment 113