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Transforming content marketing lifecycles with AI

Martech

Creation: AI-assisted content execution and design This phase of the content marketing lifecycle involves production. While roles vary between organizations, content production is often the responsibility of copywriters, designers and managers. The post Transforming content marketing lifecycles with AI appeared first on MarTech.

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Digital Transformation Strategy and Framework Guide

Bannerflow

It’s no secret that COVID-19 has accelerated the adoption of digital transformation technologies across many, if not all, industries. This can be hard to achieve in practice if you don’t have a strategy for digital transformation within a workable framework for your particular business. Digital transformation technologies.

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How to strategically use social media to drive a digital transformation

Bannerflow

As we enter a post-pandemic world, digital transformation is high on the agenda of many businesses. Within that new landscape is the need to seamlessly integrate a social media strategy and ensure it is leveraged as part of the wider digital transformation drive. But how do you build a strategy that drives digital transformation?

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Embracing Digital Transformation for the Future of Travel

Bannerflow

The travel and tourism industry is recognised as one of the early adopters of digital transformation. This has stood the industry in good stead considering the unprecedented impact of COVID-19. Digital Transformation and Travel. Omnichannel Sales and Marketing for the Travel Industry. Mobile is King.

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Driving Digital Transformation in the Busy World of iGaming

Bannerflow

iGaming is a huge and growing industry and one which is embedded in the online world, making digital transformation integral to the sector’s growth. Consequently, it’s clear this is a sector where digital transformation is a priority. However, 54% report increasing the volume of their content production.

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How Saxo Bank transformed its display advertising

Bannerflow

Saxo Bank Group is a pioneer of fintech and is one of the most trusted and respected names in the industry. For the past two years they have used Bannerflow and other partners to transform how they perform display advertising. However, the challenge is that we are in a highly regulated industry.

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The latest in AI-powered marketing technology releases

Martech

RTB House’ s ContentGPT leverages the power of generative pre-trained transformers and large language models to provide insights into the specific interests and intents of web page readers across the open internet. The post The latest in AI-powered marketing technology releases appeared first on MarTech.