Backlinko

MARCH 25, 2025

Monetization Potential (35% of Total Score) We evaluated earning potential by combining: Search volume relative to top niches (40% weight) Average cost-per-click rates (40% weight) User intent (20% weight)with commercial intent receiving higher scores Higher scores (more filled circles) indicate stronger monetization opportunities.

Real Estate 101

Real Estate Health Affiliate Marketing Non-Profit 101

Litmus

OCTOBER 17, 2024

Introduce new subscribers and potential customers to your brand, product, or service through your email marketing campaigns. Provide information that guides subscribers in considering your product or service through your emails. Drive subscribers to take action in your email marketing campaigns, such as purchasing a product or service.

Email Marketing 107

Email Marketing Customer Journey Customer loyalty eCommerce 107

Animalz blog

NOVEMBER 14, 2024

Meet the Hook Model The hook (or hooked) model — a term coined by author and behavioral designer Nir Eyal — explains how designers create habit-forming products. They guide users through a four-step loop: trigger, action, variable reward, and investment: Trigger. This is what prompts a user to engage with the product.

User-Generated 67

User-Generated Energy Industry Insights Product 67

Marketing Insider Group

AUGUST 29, 2023

Gone are the days of generic, one-size-fits-all content. The current expectation of users leans heavily towards authentic, community-driven campaigns. With the influx of information on social media, users often have short attention spans. Create entertaining tutorials showcasing how to use your products or services.

User-Generated 119

User-Generated Entertainment Whitepaper Industry Insights 119

SocialPilot

FEBRUARY 21, 2024

This blog revolves around creating content that resonates with your niche to generate meaningful engagement. So, here are the four most creative social media post ideas for your brands to generate positive online engagement. You can share their images or videos with your product, talking about their experience.

User-Generated 110

User-Generated Education Industry Insights Entertainment 110

Martech

NOVEMBER 30, 2023

When users pose consumer analytics questions in plain English, they receive responses with extensive citations linking back to source data in CivicScience’s InsightStore. Additionally, users can access a downloadable spreadsheet containing detailed underlying data.

Transform 107

Transform PR User-Generated Retail 107

Sprout Social

FEBRUARY 4, 2020

When you hear about influencer marketing, you might immediately envision young, attractive individuals posting pictures on Instagram that showcase an immaculately curated lifestyle while highlighting promoted products. If you want to put your business in front of key individuals in your industry, LinkedIn is the way to go.

Influencer Marketing 138

Influencer Marketing Branding User-Generated Marketers 138

SocialPilot

JULY 17, 2024

Twitter average click-through-rate: 0.80% Fashion Social Media Benchmarks The fashion industry continues to thrive on visually appealing content for its social media success. User-generated content and influencer collaborations are playing a significant role in increasing brand visibility and engagement.

Transform 64

Transform Food Education Fashion 64

Sprout Social

FEBRUARY 10, 2025

Allow your current employees to expand your candidate search and generate interest in working for your company. Many Sprout teams work together to curate posts about open roles, product awards and cultural recognitions. When Sprout was named #1 product by G2 in 2024 , we had our top-performing EA post ever.

Branding 74

Branding Thought Leadership User-Generated Industry Insights 74

Hubspot Marketing

NOVEMBER 15, 2023

Incorporating photos in your emails will help illustrate the products, services, or information you're trying to convey and entice readers to click. Product/Service Announcement Emails Only 24% of marketers say emails announcing new products yield the most engagement. For example, let‘s say you’re a pet supply store.

User-Generated 126

User-Generated Education Promotion Email Marketing 126

Hubspot Marketing

JUNE 27, 2018

While email marketing may not get the attention some newer marketing channels get, it's still a terrific way for you to generate leads and convert more prospects for your business. With that in mind, I want to share some email marketing best practices you can use to generate more leads for your business. Don't Purchase Contact Lists.

Email Marketing 145

Email Marketing User-Generated Shipping Customer loyalty 145

Scoop.it!

APRIL 18, 2023

billion users worldwide, making it one of the most reliable mediums to reach out to the intended audience and generate awareness. It’s best suited for content curation , as your posts can encompass information from relevant sources, industry insights, and statistics that can help educate your target audience.

Branding 105

Branding User-Generated Thought Leadership Industry Insights 105

SocialPilot

FEBRUARY 17, 2025

Innovative Use of Pinned Posts, Highlights, and Featured Links Pin lead-generating posts, customer testimonials, or trending content to your profile. It showcases high-quality images of its products on Instagram, utilizing Stories to share behind-the-scenes content and customer testimonials. How This Strategy Boosted Website Traffic?

Transform 40

Transform User-Generated SEO Promotion 40

Martech

MAY 3, 2022

Meanwhile, organic engagement is growing on newer platforms, especially through the use of influencers, allowing marketers to reach new generations of customers. The goal is to build your brand reputation, promote your products and services, connect and build community with new and existing customers, and drive traffic to your business.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

SocialPilot

MARCH 11, 2025

Get Noticed by More Local Customers: Your Google Business Profile is like a digital storefrontit helps potential customers find you when they search for products or services you offer. Use all 750 characters , ensuring the most important details are in the first 250 charactersthis is what users see first.

User-Generated 52

User-Generated SEO Food Price 52

Martech

MARCH 22, 2024

Below, I delve into the content marketing lifecycle to show how content teams are incorporating generative AI at different stages. Insights and research Typically, an early phase of the content marketing lifecycle involves gathering data and conducting trend research to inform your content strategy.

Transform 112

Transform Content Marketing Marketers Marketing 112

Set Up

JANUARY 21, 2025

For example, HubSpot's content marketing strategy includes free educational resources, blogs, and templates, and, according to HubSpot's 2024 report , businesses that prioritize educational content generate 126% more leads than those that dont. For example, Taco Bell integrated Voice Artificial Intelligence across its U.S.

Shopper Market 59

Shopper Market PR Shoppers Transform 59

Marketing Insider Group

MAY 31, 2023

A great website drives customer engagement, builds brand credibility, and can help foster a community around your products or services. And while paid ads and promotional partnerships are great ways to gain traction, organic website traffic is foundational to gaining visibility, enhancing engagement, generating leads, and driving conversions.

Transform 132

Transform User-Generated SEO Fashion 132

Marketing Insider Group

JANUARY 2, 2015

The best content marketers prove the value of their efforts, showing how content drives brand awareness, lead generation, engagement, and sales. Email marketing generates revenue. Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. 52% of marketers generated a lead from Facebook in 2013.

Content Marketing 111

Content Marketing Customer Acquisition User-Generated Retail 111

Sprout Social

SEPTEMBER 6, 2023

Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. This page serves as a hub for your company to showcase your products or services, share valuable industry insights, and attract potential clients or employees.

Education 131

Education Analytics User-Generated Management 131

Calvyn Lee Blog

MAY 21, 2022

Question 2: Isla pitches the idea of a LinkedIn video campaign to her company’s leadership, with the goal of educating customers on a complex product. The leadership team approves the campaign, but they don’t have the budget to support a high production video. Create a specific set of articles about the latest product features.

Thought Leadership 130

Thought Leadership Whitepaper Marketers Marketing 130

Sprout Social

FEBRUARY 7, 2022

With 810 million members and LinkedIn sessions growing 30% at the end of 2020, it’s an increasingly important hub for employee advocacy, brand awareness, lead generation and more. Grammarly puts the focus on their product and the human element behind it. Showing off your products. Do they not yet have Product Pages?

Branding 137

Branding Real Estate Key Performance Indicator Thought Leadership 137

Buffer Marketing

MAY 9, 2024

All the signs point to it: power users must adopt a more holistic LinkedIn SEO strategy when creating personal and business content. An optimized company page makes it easier for customers to find your services, increasing traffic and boosting lead generation. Why is LinkedIn SEO important? Contribute to collaborative articles.

SEO 135

SEO User-Generated Thought Leadership Social Media Marketing 135

SocialPilot

JANUARY 14, 2024

of LinkedIn users are males, while 42.8% The number of LinkedIn users is projected to reach over 1 billion by 2025. of the LinkedIn user base is aged between 25-34. Over 75% of LinkedIn users are based outside the United States. of LinkedIn users from the United States of America are males, while 47.9% are females.

User-Generated 105

User-Generated Millennials Promotion Industry Insights 105

Sprout Social

FEBRUARY 22, 2019

Influence marketing and product decisions. Uncover industry trends and happenings. Through social listening, brands can better understand everything from big-picture industry insights to how to better serve individual customers. TOMS also has hundreds of thousands of users creating user-generated content on Instagram.

User-Generated 111

User-Generated Health Industry Insights Analytics 111

Marketing Insider Group

APRIL 24, 2023

For years, websites like Facebook and Google have been gathering user data for targeted advertising and sales to third-party sites. At first, it seemed harmless to collect personal data from users to help show search results for relevant products and services. In this mode, users can create their own source preferences.

Non-Profit 121

Non-Profit User-Generated Advertisers Advertising 121

Hubspot Marketing

MARCH 21, 2024

One example is Brett Landscaping , which sold almost its stock of higher-priced porcelain paving products. Construction Services Marketing Strategies Below are 13 marketing strategies you can use to generate leads and clients for your construction company. Construction companies swooped in and launched targeted marketing campaigns.

Marketers 127

Marketers Marketing User-Generated Promotion 127

SocialPilot

MARCH 5, 2024

Now, the answer changes from industry to industry. It could be awe-inspiring photography, industry-specific entertaining or funny videos, inspirational quotes, controversial topics for debate, data infographics, user-generated content , and more. Now, Instagram story stickers are great at driving engagement.

User-Generated 105

User-Generated Entertainment Industry Insights Social Media Marketing 105

Martech

MAY 29, 2024

This article, drawing from personal experiences, industry insights, and expert perspectives, delves into the transformative influence of AI on the marketing profession. It does, however, excel at pattern recognition and generating coherent responses. Human curiosity generates the desire to know the answer to “why.”

Transform 115

Transform Marketers Marketing Communications 115

Search Engine Land

APRIL 24, 2024

Unlike other social platforms, LinkedIn’s user base is predominantly professionals who engage with business content, making it perfect for B2B marketing. Professional environment LinkedIn users have a business mindset when they engage with the platform, which makes them more receptive to professional content and advertisements.

Advertising 89

Advertising Advertisers Thought Leadership User-Generated 89

Backlinko

DECEMBER 7, 2023

Lead generation: For businesses, an optimized LinkedIn profile can generate leads, improve brand recognition, and facilitate meaningful connections with potential clients or customers. I can see that these users are targeting “freelance writer”, “content writer”, and “writer and proofreader.” That’s where headlines come in.

SEO 111

SEO User-Generated Analytics Product 111

Sprout Social

FEBRUARY 7, 2024

For example, a healthy food brand might identify a rising interest in keto diets and find that none of its competitors are offering keto products. Respond quickly to new threats What if your competitor launches a new product that directly competes with your flagship offering? Is your product missing an important feature?

Price 126

Price Marketers Marketing Analytics 126

SocialPilot

JANUARY 19, 2024

The Benefits of Repurposing Content for Social Media Using AI Increased Efficiency and Productivity: Creating fresh pieces of content can be time-consuming and hectic, especially when you are short on deadlines or resources. You can generate transcripts from your audio content, separate the speaker and listener, and add or even remove text.

Transform 116

Transform User-Generated Thought Leadership Social Media Marketing 116

Buffer Marketing

SEPTEMBER 25, 2023

It has also helped me double my social media content production. Automated social media caption or text generation Words can be incredibly powerful. AI writing tools can automatically generate captions, headlines, and other text-based content for your social posts within seconds.

Transform 131

Transform User-Generated Social Media Marketing Analytics 131

Martech

MARCH 17, 2022

Finding new opportunities for revenue generation. There was a clear need for a better, more comprehensive business function that can maximize marketing budgets and user experience without causing big dents in the company’s operational budget. Looks for new opportunities for revenue generation. Is that working for the company?

Price 117

Price Transform Customer Journey Communications 117

Sachs Marketing Group

APRIL 3, 2023

With that in mind and the fact that 99% of email users check their email every day, email marketing can play an essential role in your inbound marketing strategy. You’ve got a fantastic product, but you’re struggling to reach the right people. For every $1 spent on email marketing, $44 is made in return. That’s a 4400% ROI!

Email Marketing 98

Email Marketing Inbound Marketing Transform Marketers 98

Rock Content

MARCH 23, 2023

Blogging can serve as a surprisingly powerful marketing tool for your business , helping you attract new customers and keep in touch with those who are already on board with your product or service. Corporations can use these blogs to show their human side , which is increasingly important to the newer generations.

Real Estate 94

Real Estate Marketers Marketing Finance 94