SocialPilot

JANUARY 27, 2025

Its ideal for sharing thought leadership, case studies, and industry insights. Facebook : Though less popular for B2B, it can be effective if you want to build a community or promote your events. Key tips to create a content calendar: Plan content around key industry events or product launches. Repurpose content.

Thought Leadership 86

Thought Leadership Whitepaper User-Generated Price 86

Hubspot Marketing

FEBRUARY 10, 2025

B2B influencer marketing is when businesses that sell to other businesses collaborate with thought leaders and respected figures in their space to promote their products or services. Who do they turn to for advice or industry insights? The more information you can gather about your target audience, the better.

Influencer Marketing 107

Influencer Marketing Branding B2C Marketing 107

Sprout Social

FEBRUARY 10, 2025

Our social, public relations and content teams collaborate to decide which content we promote in our Advocacy platform. Lastly, we also cross-promote key updates on internal channels to ensure everyone gets the information they need. We include Sprout-specific content (launch materials, blog posts, social content, etc.)

Branding 76

Branding Thought Leadership User-Generated Industry Insights 76

Sprout Social

MARCH 22, 2021

Rather than focus on selling, most B2B companies use social as a top-of-the-funnel marketing channel, specifically for content promotion and awareness. Social media is the perfect place to make it happen, providing a place to promote bite-sized pieces of content that highlight all of the above. New promotional tactics.

Education 145

Education Promotion Thought Leadership Finance 145

SocialPilot

FEBRUARY 21, 2024

Promote Holiday Offers Utilizing holidays and festivals is a genius way to fill up your social media calendar. Share special discounts and promotions for upcoming holidays or events. Share Industry Insights Keeping your audience informed of industry insights and trends through social media posts is a very educational idea.

User-Generated 110

User-Generated Education Industry Insights Entertainment 110

Marketing Insider Group

DECEMBER 18, 2023

This means you must adapt your marketing campaigns around the products that they promote. You must both become and remain creative throughout the marketing process to stand out in a competitive market — even when promoting a complicated or confusing product. Even when you’ve crafted a good strategy, you can’t leave it on auto-pilot.

Marketing Strategy 123

Marketing Strategy Product User-Generated Marketing 123

Sprout Social

NOVEMBER 23, 2022

Employee advocacy —the promotion of a company that an individual works at—can supercharge brand awareness, sales leads and talent acquisition on any channel. Tip 7: Set an internal promotion schedule. From deep thought leadership to relevant memes commenting on industry insights, content is powerful.

Thought Leadership 136

Thought Leadership Promotion Industry Insights Analytics 136

Neil Patel

APRIL 9, 2021

LinkedIn Insights gives you the ability to see information about who follows you, engages with your content, or may be of interest to you as a lead or new hire. Whether you’re hiring, promoting, or putting together marketing strategies, LinkedIn Insights can help you make the most of an already powerful business platform.

Industry Insights 125

Industry Insights Real Estate Advertising Advertisers 125

Adobe Experience Cloud Blog

APRIL 10, 2018

You should also be doing the same for your competitors as well as tracking wider industry keywords. By being aware of competitive and industry insights, you can ensure your community management strategy isn’t created in a bubble. Engagement first’ content also considers content promotion before the content creation.

Management 133

Management Whitepaper Thought Leadership Promotion 133

Marketing Insider Group

JANUARY 21, 2022

Whether you log on for entertainment, fresh industry insights, or the latest hot take, there are reasons you follow your favorite brands and influencers. For example, leading up to an industry conference or tradeshow, identify relevant hashtags the organizers are using and create a promotional campaign around them.

Social Media Marketing 145

Social Media Marketing Entertainment Analytics Industry Insights 145

Sprout Social

JANUARY 21, 2021

Reaching audiences who missed a piece of content on its first round of promotion. For example, The Sprout Social Index TM is our annual data report that speaks to the entire marketing industry. But we also include data points that are specific to certain industries and can be used to capture the attention of niche audiences.

Whitepaper 145

Whitepaper eBook Health Industry Insights 145

Animalz blog

NOVEMBER 14, 2024

Social media is a natural fit for Buffer’s small business audience, who often use these platforms to promote their own brands. Instead, strive to “hitch a ride” on the habits your audience already has — whether that’s checking email in the morning, browsing LinkedIn, or catching up on industry insights.

User-Generated 67

User-Generated Energy Industry Insights Product 67

Hubspot Marketing

NOVEMBER 15, 2023

Discount Emails Our survey found almost a third of marketers (31%) say emails promoting coupons, discount codes, free resources, or sales get the most engagement. Educational Emails Just 17% of marketers say educational emails about their industry rather than products or services get the most engagement.

User-Generated 126

User-Generated Education Promotion Email Marketing 126

Sprout Social

FEBRUARY 4, 2020

When you hear about influencer marketing, you might immediately envision young, attractive individuals posting pictures on Instagram that showcase an immaculately curated lifestyle while highlighting promoted products. On LinkedIn’s professional-focused network, influence, audience, and authority are built upon expertise.

Influencer Marketing 141

Influencer Marketing Branding User-Generated Marketing 141

verse.ai

OCTOBER 30, 2024

Rather than promoting products outright, focus on creating educational and solution-oriented content that addresses the challenges your prospects face. This could include blog posts, guides, or webinars that provide actionable insights, along with tools like templates or calculators that offer immediate value.

Customer Journey 109

Customer Journey Customer Transform Communications 109

Martech

NOVEMBER 15, 2023

Industry-specific videos. Video content that simplifies complex industry practices, like a tutorial series. Appearances on reputable platforms to discuss industry insights, such as a sustainability expert talking about renewable energy on a podcast. Interviews and podcasts. LinkedIn posts.

Thought Leadership 136

Thought Leadership Energy Marketing Marketers 136

Marketing Insider Group

AUGUST 29, 2023

Employee Advocacy More and more companies are asking their employees to promote the brand on their personal social media channels. Specifically, employees are sharing positive news, stories, and insights about their workplace, products, or services. Introduce rewards or recognition programs for employees who actively promote the brand.

User-Generated 118

User-Generated Entertainment Whitepaper Industry Insights 118

Adobe Experience Cloud Blog

MARCH 13, 2018

Our report found that 71% of editors see overly promotional content as a major problem. Editors and their readers might want helpful tips or unique industry insights, but too bad—you’re going to write an 800-word billboard.

Thought Leadership 134

Thought Leadership Industry Insights Communications Digital Marketing 134

Sprout Social

OCTOBER 20, 2022

Our social, PR and content teams collaborate to decide which content we promote in our Advocacy platform. Industry insights and news. We include our content (launch materials, blog posts, social content, etc.) and third party articles. We prioritize sharing: Employer brand content. Owned and earned thought leadership.

Thought Leadership 141

Thought Leadership PR Industry Insights Place 141

Scoop.it!

APRIL 18, 2023

It’s best suited for content curation , as your posts can encompass information from relevant sources, industry insights, and statistics that can help educate your target audience. You can share your latest offers, product insights, content updates, and more. Social Media Posts Social media has over 4.74

Branding 105

Branding User-Generated Thought Leadership Industry Insights 105

Marketing Insider Group

MAY 31, 2023

And while paid ads and promotional partnerships are great ways to gain traction, organic website traffic is foundational to gaining visibility, enhancing engagement, generating leads, and driving conversions. A great website drives customer engagement, builds brand credibility, and can help foster a community around your products or services.

Transform 132

Transform User-Generated SEO Fashion 132

Hubspot Marketing

MARCH 21, 2024

Besides popular directories, Houzz, HomeAdvisor, and BuildZoom are specific for promoting construction businesses. Founders and CEOs are now in charge of promoting their businesses and generating leads on social media platforms. For instance, LinkedIn is great for sharing industry insights, blog posts, case studies, and testimonials.

Marketing 126

Marketing Marketers User-Generated Promotion 126

Adobe Experience Cloud Blog

DECEMBER 4, 2019

Are you a marketing professional interested in developing your leadership presence, becoming a sought-after speaker, building a quality network, getting promoted, and multiplying your salary? We have great news – it is possible to obtain this overwhelming number of achievements in just a year through the Marketo Champion Program.

Thought Leadership 107

Thought Leadership Industry Insights Analytics Promotion 107

SocialPilot

FEBRUARY 17, 2025

Publish LinkedIn Articles and industry insights to bring professionals to your site. Instead of relying solely on promotional posts, they focused on interactive and engaging videos like aesthetic hand-drawn characters, encouraging users to visit their website. Twitter (X): Ideal for real-time updates and brand engagement.

Transform 40

Transform User-Generated SEO Promotion 40

Rock Content

FEBRUARY 5, 2024

Host exclusive Q&A sessions, product demos, or industry insights directly through this channel. Promote events with event reminders and involve your audience in fundraisers, showing the human side of your brand. I mpact on Marketers: Plan and promote your live sessions. Via Meta 2.

Entertainment 97

Entertainment Retail Industry Insights Promotion 97

Calvyn Lee Blog

MAY 21, 2022

By promoting your products. Develop content focused solely on potential new hires and promote Lead Gen Forms. Start with engaging both audiences directly, promoting your employee culture. Question 60: Joseph recently launched his startup, and he’s considering creating multiple Showcase Pages to promote his individual products.

Thought Leadership 130

Thought Leadership Whitepaper Marketing Marketers 130

Litmus

APRIL 29, 2020

We believe in the power of data-driven industry research. Reliable industry insights help all of us benchmark our programs against our peers, identify trends, uncover opportunities for improvement—and ultimately, help push the industry forward. Take the survey ?. Take the survey now. Tweet this ?. About Women of Email.

Non-Profit 78

Non-Profit Thought Leadership Industry Insights Promotion 78

Litmus

APRIL 30, 2020

We believe in the power of data-driven industry research. Reliable industry insights help all of us benchmark our programs against our peers, identify trends, uncover opportunities for improvement—and ultimately, help push the industry forward. . Take the survey ?. Take the survey now. Tweet this ? . About Women of Email.

Non-Profit 78

Non-Profit Thought Leadership Industry Insights Promotion 78

Martech

MAY 3, 2022

The goal is to build your brand reputation, promote your products and services, connect and build community with new and existing customers, and drive traffic to your business. It also helps you learn about new trends, gain valuable industry insights, track new income streams, and find new influencers and brands to collaborate with.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

SocialPilot

JULY 17, 2024

Twitter average click-through-rate: 0.85% Retail Social Media Benchmarks The retail industry uses social media to showcase products and promotions through high-quality images and videos. Twitter is the key platform for sharing industry insights and product updates and engaging with a professional audience.

Transform 64

Transform Food Education Fashion 64

Sachs Marketing Group

APRIL 3, 2023

Engaging with your customers through surveys and polls in your emails can help you uncover valuable insights that will improve your product offerings and overall customer experience. Offer incentives like limited-time promotions or exclusive content to entice them to re-engage with your brand.

Email Marketing 98

Email Marketing Inbound Marketing Transform Marketing 98

Marketing Insider Group

APRIL 24, 2023

Since Dogpile’s algorithm prioritizes quality over quantity, this alternative search engine is best used if you want to gain valuable insight from the collective. Openverse Image Source: Openverse Openverse is an open-source search engine that was created by Creative Commons, a nonprofit organization that promotes free and open culture.

Non-Profit 120

Non-Profit User-Generated Advertising Advertisers 120

Sprout Social

FEBRUARY 7, 2022

Promoting upcoming events. With six out of 10 users actively looking for industry insights on LinkedIn , refining your content strategy is an important part of building trust and your reputation as a thought leader. Showing off your products. Highlighting what your company does. Visualizing company culture.

Branding 137

Branding Real Estate Key Performance Indicator Thought Leadership 137

SocialPilot

JANUARY 14, 2024

LinkedIn Usage Statistics Linkedin is a goldmine of knowledge for professionals seeking insights on the latest industry trends. And to promote it, they are passing the baton to employee advocacy. 60% of LinkedIn users actively seek industry insights. Content created by Creator’s account sees 30% more engagement.

User-Generated 105

User-Generated Millennials Promotion Industry Insights 105

Marketing Insider Group

SEPTEMBER 18, 2023

In a world where everyone is shouting, the most compelling voice is not the loudest, but the most insightful. The key is to tailor your content to your specific audience’s needs and interests, whether that’s industry insights or lifestyle tips. Q: Do I Need a Big Team to Manage Content Marketing? A: Not necessarily.

Content Marketing 136

Content Marketing Customer loyalty Education Marketing 136

Bannerflow

SEPTEMBER 10, 2021

How did display advertising help promote the rebrand? We produce many different formats every month and it’s a great way to promote our different offers and products. Therefore, it was a central part of our marketing mix when promoting the rebrand and communicating that Tele2 and Com Hem were becoming one.

Marketing Mix 98

Marketing Mix Advertisers Advertising Communications 98

Marketing Insider Group

JANUARY 2, 2015

The word “exclusive” in email promotional campaigns increases unique open rates by 14%. 60% of LinkedIn users are interested in industry insights. Consumers who received email marketing spend 83% more when shopping. Their orders are 43% larger and they order 28% more often, too. icontact ). Billion Dollar Graphics ).

Content Marketing 111

Content Marketing Customer Acquisition User-Generated Retail 111