Sprout Social

MARCH 22, 2021

Rather than focus on selling, most B2B companies use social as a top-of-the-funnel marketing channel, specifically for content promotion and awareness. Social media is the perfect place to make it happen, providing a place to promote bite-sized pieces of content that highlight all of the above. New promotional tactics.

Education 145

Education Promotion Thought Leadership Finance 145

Sprout Social

FEBRUARY 10, 2025

Our social, public relations and content teams collaborate to decide which content we promote in our Advocacy platform. Lastly, we also cross-promote key updates on internal channels to ensure everyone gets the information they need. We include Sprout-specific content (launch materials, blog posts, social content, etc.)

Branding 72

Branding Thought Leadership User-Generated Industry Insights 72

Marketing Insider Group

DECEMBER 18, 2023

This means you must adapt your marketing campaigns around the products that they promote. You must both become and remain creative throughout the marketing process to stand out in a competitive market — even when promoting a complicated or confusing product. Even when you’ve crafted a good strategy, you can’t leave it on auto-pilot.

Marketing Strategy 124

Marketing Strategy Product User-Generated Marketing 124

Neil Patel

APRIL 9, 2021

LinkedIn Insights gives you the ability to see information about who follows you, engages with your content, or may be of interest to you as a lead or new hire. Whether you’re hiring, promoting, or putting together marketing strategies, LinkedIn Insights can help you make the most of an already powerful business platform.

Industry Insights 125

Industry Insights Real Estate Advertisers Advertising 125

Adobe Experience Cloud Blog

APRIL 10, 2018

You should also be doing the same for your competitors as well as tracking wider industry keywords. By being aware of competitive and industry insights, you can ensure your community management strategy isn’t created in a bubble. Engagement first’ content also considers content promotion before the content creation.

Management 133

Management Whitepaper Thought Leadership Promotion 133

Sprout Social

NOVEMBER 23, 2022

Employee advocacy —the promotion of a company that an individual works at—can supercharge brand awareness, sales leads and talent acquisition on any channel. Tip 7: Set an internal promotion schedule. From deep thought leadership to relevant memes commenting on industry insights, content is powerful.

Thought Leadership 134

Thought Leadership Promotion Industry Insights Analytics 134

Marketing Insider Group

JANUARY 21, 2022

Whether you log on for entertainment, fresh industry insights, or the latest hot take, there are reasons you follow your favorite brands and influencers. For example, leading up to an industry conference or tradeshow, identify relevant hashtags the organizers are using and create a promotional campaign around them.

Social Media Marketing 145

Social Media Marketing Entertainment Analytics Industry Insights 145

Animalz blog

NOVEMBER 14, 2024

Social media is a natural fit for Buffer’s small business audience, who often use these platforms to promote their own brands. Instead, strive to “hitch a ride” on the habits your audience already has — whether that’s checking email in the morning, browsing LinkedIn, or catching up on industry insights.

User-Generated 67

User-Generated Energy Industry Insights Product 67

verse.ai

OCTOBER 30, 2024

Rather than promoting products outright, focus on creating educational and solution-oriented content that addresses the challenges your prospects face. This could include blog posts, guides, or webinars that provide actionable insights, along with tools like templates or calculators that offer immediate value.

Customer Journey 109

Customer Journey Customer Transform Communications 109

Sprout Social

FEBRUARY 4, 2020

When you hear about influencer marketing, you might immediately envision young, attractive individuals posting pictures on Instagram that showcase an immaculately curated lifestyle while highlighting promoted products. On LinkedIn’s professional-focused network, influence, audience, and authority are built upon expertise.

Influencer Marketing 139

Influencer Marketing Branding User-Generated Marketing 139

Martech

NOVEMBER 15, 2023

Industry-specific videos. Video content that simplifies complex industry practices, like a tutorial series. Appearances on reputable platforms to discuss industry insights, such as a sustainability expert talking about renewable energy on a podcast. Interviews and podcasts. LinkedIn posts.

Thought Leadership 132

Thought Leadership Energy Marketing Marketers 132

Marketing Insider Group

AUGUST 29, 2023

Employee Advocacy More and more companies are asking their employees to promote the brand on their personal social media channels. Specifically, employees are sharing positive news, stories, and insights about their workplace, products, or services. Introduce rewards or recognition programs for employees who actively promote the brand.

User-Generated 119

User-Generated Entertainment Whitepaper Industry Insights 119

Adobe Experience Cloud Blog

MARCH 13, 2018

Our report found that 71% of editors see overly promotional content as a major problem. Editors and their readers might want helpful tips or unique industry insights, but too bad—you’re going to write an 800-word billboard.

Thought Leadership 134

Thought Leadership Industry Insights Communications Digital Marketing 134

Sprout Social

OCTOBER 20, 2022

Our social, PR and content teams collaborate to decide which content we promote in our Advocacy platform. Industry insights and news. We include our content (launch materials, blog posts, social content, etc.) and third party articles. We prioritize sharing: Employer brand content. Owned and earned thought leadership.

Thought Leadership 140

Thought Leadership PR Industry Insights Place 140

Scoop.it!

APRIL 18, 2023

It’s best suited for content curation , as your posts can encompass information from relevant sources, industry insights, and statistics that can help educate your target audience. You can share your latest offers, product insights, content updates, and more. Social Media Posts Social media has over 4.74

Branding 105

Branding User-Generated Thought Leadership Industry Insights 105

Hubspot Marketing

MARCH 21, 2024

Besides popular directories, Houzz, HomeAdvisor, and BuildZoom are specific for promoting construction businesses. Founders and CEOs are now in charge of promoting their businesses and generating leads on social media platforms. For instance, LinkedIn is great for sharing industry insights, blog posts, case studies, and testimonials.

Marketing 128

Marketing Marketers User-Generated Promotion 128

Marketing Insider Group

MAY 31, 2023

And while paid ads and promotional partnerships are great ways to gain traction, organic website traffic is foundational to gaining visibility, enhancing engagement, generating leads, and driving conversions. A great website drives customer engagement, builds brand credibility, and can help foster a community around your products or services.

Transform 132

Transform User-Generated SEO Fashion 132

Adobe Experience Cloud Blog

DECEMBER 4, 2019

Are you a marketing professional interested in developing your leadership presence, becoming a sought-after speaker, building a quality network, getting promoted, and multiplying your salary? We have great news – it is possible to obtain this overwhelming number of achievements in just a year through the Marketo Champion Program.

Thought Leadership 107

Thought Leadership Industry Insights Analytics Promotion 107

Rock Content

FEBRUARY 5, 2024

Host exclusive Q&A sessions, product demos, or industry insights directly through this channel. Promote events with event reminders and involve your audience in fundraisers, showing the human side of your brand. I mpact on Marketers: Plan and promote your live sessions. Via Meta 2.

Entertainment 97

Entertainment Retail Industry Insights Promotion 97

SocialPilot

FEBRUARY 17, 2025

Publish LinkedIn Articles and industry insights to bring professionals to your site. Instead of relying solely on promotional posts, they focused on interactive and engaging videos like aesthetic hand-drawn characters, encouraging users to visit their website. Twitter (X): Ideal for real-time updates and brand engagement.

Transform 40

Transform User-Generated SEO Promotion 40

Calvyn Lee Blog

MAY 21, 2022

By promoting your products. Develop content focused solely on potential new hires and promote Lead Gen Forms. Start with engaging both audiences directly, promoting your employee culture. Question 60: Joseph recently launched his startup, and he’s considering creating multiple Showcase Pages to promote his individual products.

Thought Leadership 130

Thought Leadership Marketing Marketers Whitepaper 130

Litmus

APRIL 29, 2020

We believe in the power of data-driven industry research. Reliable industry insights help all of us benchmark our programs against our peers, identify trends, uncover opportunities for improvement—and ultimately, help push the industry forward. Take the survey ?. Take the survey now. Tweet this ?. About Women of Email.

Non-Profit 76

Non-Profit Thought Leadership Industry Insights Promotion 76

Litmus

APRIL 30, 2020

We believe in the power of data-driven industry research. Reliable industry insights help all of us benchmark our programs against our peers, identify trends, uncover opportunities for improvement—and ultimately, help push the industry forward. . Take the survey ?. Take the survey now. Tweet this ? . About Women of Email.

Non-Profit 76

Non-Profit Thought Leadership Industry Insights Promotion 76

Sprout Social

MAY 1, 2017

Don’t promote right off the bat or else you’ll find little interactions and participation. Provide something of value like your industry insights or previous experience. Promote Your Brand Enthusiasts. Another way to show you’re willing to get the conversation going is by promoting your brand enthusiasts’ content.

User-Generated 111

User-Generated Promotion Communications Management 111

SocialPilot

JULY 17, 2024

Twitter average click-through-rate: 0.85% Retail Social Media Benchmarks The retail industry uses social media to showcase products and promotions through high-quality images and videos. Twitter is the key platform for sharing industry insights and product updates and engaging with a professional audience.

Transform 64

Transform Food Education Fashion 64

Sachs Marketing Group

APRIL 3, 2023

Engaging with your customers through surveys and polls in your emails can help you uncover valuable insights that will improve your product offerings and overall customer experience. Offer incentives like limited-time promotions or exclusive content to entice them to re-engage with your brand.

Email Marketing 98

Email Marketing Inbound Marketing Transform Marketing 98

Duct Tape Marketing

OCTOBER 23, 2024

The big thing that you guys have been promoting about your findings is that complex copy is herding conversion rate. So yeah, they're still delivering. John Jantsch (02:01): Wow, that's great. Alright, so probably let's just not bury the lead, right? So let's start there. Tell me about that. Steve Oriola (02:15): Sure, yeah.

CRM 80

CRM Transform Copywriting Marketing Automation Platform 80

Marketing Insider Group

APRIL 24, 2023

Since Dogpile’s algorithm prioritizes quality over quantity, this alternative search engine is best used if you want to gain valuable insight from the collective. Openverse Image Source: Openverse Openverse is an open-source search engine that was created by Creative Commons, a nonprofit organization that promotes free and open culture.

Non-Profit 121

Non-Profit User-Generated Advertisers Advertising 121

SocialPilot

MARCH 11, 2025

Promote upcoming events or special occasions. Provide industry insights to show your expertise. For example, a bridal collection store could post about a popular design returning or new collection launch, while a fitness center might promote a free trial class. You can use posts to: Share limited-time offers or discounts.

User-Generated 52

User-Generated SEO Food Price 52

SocialPilot

MAY 7, 2024

Spot industry trend With close to 666 million Monthly active users (MAUs), Twitter functions like a giant conversation platform. Hashtags, trending topics, and discussions allow you to see what issues, ideas, and events are gaining attention in your industry right now and quickly identify trends.

Real Estate 98

Real Estate Marketing Marketers Promotion 98

SocialPilot

JANUARY 14, 2024

LinkedIn Usage Statistics Linkedin is a goldmine of knowledge for professionals seeking insights on the latest industry trends. And to promote it, they are passing the baton to employee advocacy. 60% of LinkedIn users actively seek industry insights. Content created by Creator’s account sees 30% more engagement.

User-Generated 105

User-Generated Millennials Promotion Industry Insights 105

Marketing Insider Group

SEPTEMBER 18, 2023

In a world where everyone is shouting, the most compelling voice is not the loudest, but the most insightful. The key is to tailor your content to your specific audience’s needs and interests, whether that’s industry insights or lifestyle tips. Q: Do I Need a Big Team to Manage Content Marketing? A: Not necessarily.

Content Marketing 136

Content Marketing Customer loyalty Education Marketing 136

Bannerflow

SEPTEMBER 10, 2021

How did display advertising help promote the rebrand? We produce many different formats every month and it’s a great way to promote our different offers and products. Therefore, it was a central part of our marketing mix when promoting the rebrand and communicating that Tele2 and Com Hem were becoming one.

Marketing Mix 98

Marketing Mix Advertisers Advertising Communications 98

Marketing Insider Group

JANUARY 2, 2015

The word “exclusive” in email promotional campaigns increases unique open rates by 14%. 60% of LinkedIn users are interested in industry insights. Consumers who received email marketing spend 83% more when shopping. Their orders are 43% larger and they order 28% more often, too. icontact ). Billion Dollar Graphics ).

Content Marketing 111

Content Marketing Customer Acquisition User-Generated Retail 111

Animalz blog

DECEMBER 14, 2023

For example, data from product analytics, quotes from user interviews, and industry insights from competitive research. It details strategies for how to make the most of these peaks, like planning cross-promotion opportunities and customizing your show page for new listeners leading up to these months.

Product 115

Product User-Generated Thought Leadership Customer Acquisition 115

Hootsuite

MAY 9, 2023

Social media for real estate is an essential tool for promoting listings, generating leads, and building a long-lasting brand. It also helps agents establish relationships with potential clients, nurture existing ones, and cultivate a network of industry professionals. Targeting Looking for high-net-worth clients?

Real Estate 98

Real Estate Social Media Marketing Marketing Marketers 98

Search Engine Land

APRIL 24, 2024

Whether you’re promoting B2B products and services, recruiting talent or establishing thought leadership in your industry, LinkedIn provides a conducive environment for business-related interactions. They are a cost-effective option for increasing visibility and driving traffic to your website.

Advertisers 89

Advertisers Advertising Thought Leadership User-Generated 89