Remove Industry Insights Remove Promotion Remove Whitepaper
article thumbnail

How to Market a Manufacturing Company in 2024

Marketing Insider Group

Digital Marketing Strategies Digital marketing is a cornerstone of successfully promoting a manufacturing company. Creating valuable content like blogs, whitepapers, and case studies establishes your company as an industry expert. High search rankings make it easier for potential customers to find you.

article thumbnail

4 Simple Steps to Great Community Management

Adobe Experience Cloud Blog

You should also be doing the same for your competitors as well as tracking wider industry keywords. By being aware of competitive and industry insights, you can ensure your community management strategy isn’t created in a bubble. You may want to create a video, infographic, blog, whitepaper, or webinar.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

11 Real Social Media Trends for 2023: What Insiders Won’t Tell You

Marketing Insider Group

Employee Advocacy More and more companies are asking their employees to promote the brand on their personal social media channels. Specifically, employees are sharing positive news, stories, and insights about their workplace, products, or services. Introduce rewards or recognition programs for employees who actively promote the brand.

article thumbnail

LinkedIn Marketing Content and Creative Design Study Guide

Calvyn Lee Blog

Explore if there are any whitepapers that can be broken down into bite-sized content. By promoting your products. Develop content focused solely on potential new hires and promote Lead Gen Forms. Start with engaging both audiences directly, promoting your employee culture. News, industry POVs, company culture, blog posts.

article thumbnail

Diving Deep Into Marketing in Construction (My Takeaways)

Hubspot Marketing

Besides popular directories, Houzz, HomeAdvisor, and BuildZoom are specific for promoting construction businesses. Founders and CEOs are now in charge of promoting their businesses and generating leads on social media platforms. For instance, LinkedIn is great for sharing industry insights, blog posts, case studies, and testimonials.

Marketing 118
article thumbnail

14 Social Media Metrics That Drive Results in 2023

Marketing Insider Group

This could be anything from signing up for a newsletter, downloading a whitepaper, or making a purchase. Net Promoter Score (NPS) Net Promoter Score, or NPS, is the word-of-mouth reputation of your business. So, if 70% of respondents are promoters and 10% are detractors, your NPS is 70-10 = 60.

article thumbnail

Demand Generation vs Lead Generation: Differences, Definitions, Goals & Tactics

Lusha

Lead generation tactics often involve gated content, such as white papers or webinars, that require users to provide their email addresses or other contact details in exchange for access. This could include: Blog posts: Share industry insights, thought leadership pieces, or how-to guides.