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How to Market a Manufacturing Company in 2024

Marketing Insider Group

Digital Marketing Strategies Digital marketing is a cornerstone of successfully promoting a manufacturing company. Creating valuable content like blogs, whitepapers, and case studies establishes your company as an industry expert. High search rankings make it easier for potential customers to find you.

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11 Real Social Media Trends for 2023: What Insiders Won’t Tell You

Marketing Insider Group

Employee Advocacy More and more companies are asking their employees to promote the brand on their personal social media channels. Specifically, employees are sharing positive news, stories, and insights about their workplace, products, or services. Introduce rewards or recognition programs for employees who actively promote the brand.

Insiders

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Demand Generation vs Lead Generation: Differences, Definitions, Goals & Tactics

Lusha

Lead generation tactics often involve gated content, such as white papers or webinars, that require users to provide their email addresses or other contact details in exchange for access. This could include: Blog posts: Share industry insights, thought leadership pieces, or how-to guides.

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LinkedIn Marketing Content and Creative Design Study Guide

Calvyn Lee Blog

Explore if there are any whitepapers that can be broken down into bite-sized content. By promoting your products. Develop content focused solely on potential new hires and promote Lead Gen Forms. Start with engaging both audiences directly, promoting your employee culture. News, industry POVs, company culture, blog posts.

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7 Tips for Effective Industrial Email Marketing

Tiecas

Tip 5: Boosting sales of industrial consumables and standard products Email marketing can also be a powerful tool for driving sales. By sharing promotions, discounts, and new product launches with your subscribers, you can incentivize them to purchase sooner rather than later. Email newsletters are so old school.”

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14 Social Media Metrics That Drive Results in 2023

Marketing Insider Group

This could be anything from signing up for a newsletter, downloading a whitepaper, or making a purchase. Net Promoter Score (NPS) Net Promoter Score, or NPS, is the word-of-mouth reputation of your business. So, if 70% of respondents are promoters and 10% are detractors, your NPS is 70-10 = 60.

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Diving Deep Into Marketing in Construction (My Takeaways)

Hubspot Marketing

Besides popular directories, Houzz, HomeAdvisor, and BuildZoom are specific for promoting construction businesses. Founders and CEOs are now in charge of promoting their businesses and generating leads on social media platforms. For instance, LinkedIn is great for sharing industry insights, blog posts, case studies, and testimonials.

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