Martech

APRIL 25, 2024

“Among the largest ad spenders, CTV (69%) and social video (70%) are considered ‘must buys’ because of their ability to deliver both scale for branding at the top of the funnel and performance outcomes at the bottom of the funnel,” said Chris Bruderle, VP, industry insights and content strategy, IAB, in a release.

Retail 117

Retail Industry Insights Advertising Advertisers 117

Hootsuite

JANUARY 10, 2025

And that time is now, because data storytelling isnt a fairytale: its an effective visual marketing strategy that can help you build trust, engagement, and sales for your brand. We sat down with Vancouver-based digital marketing manager Leeann Froese of Town Hall Brands for expert insight on every chapter of data storytelling.

PR 87

PR Communications Management Food 87

Hootsuite

NOVEMBER 25, 2019

The use of social media in financial services: 5 key benefits. Let’s take a look at some of the important benefits of social media beyond new client acquisition. Get key industry insights. Try using social media for financial services industry research. Commit to doing it right.

Finance 145

Finance Food PR Management 145

Bannerflow

FEBRUARY 23, 2021

Note – Brands might start to look at focusing their social media marketing efforts on certain platforms. Those with a plethora of channels could begin to pare down their socials to only the most relevant in order to provide the best service and content possible. The creative automation of ad production.

Market Trends 97

Market Trends Transform Logistics Marketing 97

Hootsuite

MAY 9, 2023

Dive into paid advertising One of the biggest benefits of using a social media marketing strategy for real estate is the ability to boost your efforts with paid social media. Then, you’ll be ready to take the realtor social media world by storm. Graham Stephan With over 4.1

Real Estate 92

Real Estate Social Media Marketing Marketing Marketers 92

Digital Marketer

MARCH 16, 2023

The #1 Mistake Most Marketers Make When Running Paid Ads 5 Mistakes That Are Limiting Your YouTube Subscription Numbers Social Media Articles: Several article titles focus on social media marketing, such as tips for winning big on social media. It’s Over… Machine Learning Won.

Copywriting 71

Copywriting Social Media Marketing Retail Digital Marketing 71

SocialPilot

JANUARY 16, 2024

The findings pinpoint the best times to post on Instagram every day of the week and further highlight the prime posting times across various industries on Instagram. Here’s some bonus data from popular social media marketing companies suggesting when brands should post on Instagram for you to help you save time.

Fashion 116

Fashion Food Analytics Digital Marketing 116

Adobe Experience Cloud Blog

APRIL 10, 2018

Listen to conversations around your brand and uncover the themes your audience talks about, where in the world your community is located, what social networks they prefer to use, who the most engaged members are and more. You should also be doing the same for your competitors as well as tracking wider industry keywords.

Management 133

Management Whitepaper Thought Leadership Promotion 133

Sprout Social

JANUARY 19, 2021

Social is the cornerstone of today’s brand-consumer relationship, and it’s often the first place people turn to find information, ask questions and share their thoughts and feedback. Understanding brand health on social helps you understand: How consumers feel about your brand. Topic Themes (now self-service).

Health 107

Health Key Performance Indicator Analytics Industry Insights 107

Calvyn Lee Blog

MAY 21, 2022

News, industry POVs, company culture, blog posts. Annual reports, research papers, industry insights. Industry Insights. Question 44: Jordan wants to create more content that ‘hums.’ Which tactics should he explore? Infographics, whitepapers, videos, playbooks. Select all that apply. ‘We We are experts…’.

Thought Leadership 130

Thought Leadership Marketing Marketers Whitepaper 130

Buffer Marketing

JANUARY 8, 2024

This could be educational content, industry insights, professional milestones, or thought leadership pieces. A snapshot of my LinkedIn newsletter as displayed in the feed Share valuable content : Your content should provide value to your audience.

Thought Leadership 129

Thought Leadership Analytics Industry Insights Education 129

Sprout Social

MAY 1, 2017

Provide something of value like your industry insights or previous experience. If you’re still not sure, bookmark our social media marketing guide to get your feet wet with each social channel. Marketers always look for the value of social media, and the No.

User-Generated 111

User-Generated Promotion Communications Management 111

Bannerflow

MARCH 11, 2021

If you’re looking for interaction with customers, social platforms are where you’ll experience the most success. Therefore, training your employees to have effective social media marketing skills might just set you apart from the rest. Therefore, digging a little deeper can ensure you provide precision.

Transform 98

Transform Marketers Marketing Advertising 98

Hubspot Marketing

MARCH 21, 2024

For instance, LinkedIn is great for sharing industry insights, blog posts, case studies, and testimonials. Twitter is great for joining relevant discussions, sharing tips, and engaging with industry professionals.

Marketing 118

Marketing Marketers User-Generated Promotion 118

Sachs Marketing Group

JULY 21, 2023

Without a well-crafted digital marketing strategy, B2B companies risk falling behind their competitors, wasting resources on ineffective campaigns, and missing opportunities to connect with potential clients. Tap into social media marketing Social media marketing has taken the world of B2B marketing by storm.

Digital Marketing 52

Digital Marketing Marketing Strategy Social Media Marketing Copywriting 52

Bannerflow

APRIL 15, 2021

Social media marketing. Know your audience when it comes to your social platforms and get on the pulse with social trends. Does it capture attention or is it best in class, expert content? Is it visual or can it be made visual? Have you considered how to use story formats creatively?

Transform 98

Transform Key Performance Indicator Marketers Marketing 98

Sprout Social

JANUARY 5, 2023

Through strategic social listening, brands can analyze customer conversations at scale. The end result is a more meaningful and effective social media marketing strategy. . If you want more confident answers to the questions above, social listening can help. Table of Contents: What is social listening?

Health 86

Health Industry Insights Shipping Energy 86

Bannerflow

SEPTEMBER 26, 2022

Of course, to make the most of insights such as behavioural traits, big data is crucial, as we have covered in our recent industry insight. What are the challenges of social media marketing? For many businesses, social media is a vital and lucrative pillar of their marketing and communications strategy.

Transform 52

Transform User-Generated B2C Customer loyalty 52

SocialPilot

JULY 17, 2024

Social media benchmarks are your guiding compass, helping you measure how your current performance stacks up against the industry standards and competitors. You can confidently assess your engagement rates, follower growth, and click-through rates against industry standards and revise your social media marketing strategy.

Transform 64

Transform Food Education Fashion 64

Sachs Marketing Group

SEPTEMBER 12, 2023

Social Media Marketing Managing your brand’s social media presence is more than just posting updates on Facebook or Twitter. Social media platforms allow for a two-way communication channel where businesses can also gain insights into consumer behavior, preferences, and pain points.

Real Estate 52

Real Estate Digital Marketing Key Performance Indicator Marketers 52

Sachs Marketing Group

JUNE 21, 2023

Digital marketing is the knight in shining armor for increasing brand awareness. By utilizing strategies like search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing, you can reach a larger audience and make a lasting impression. What is the best strategy for brand awareness?

Digital Marketing 52

Digital Marketing Branding Transform Marketers 52

Exposure Ninja

JULY 5, 2023

Social media is where connections and conversations happen, so jump in and make a splash. B2B marketers looking to maximise their digital presence should consider a social media marketing strategy. But why is social media marketing such a game-changer for B2B brands?

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Vertical Response

OCTOBER 9, 2023

Here are a few creative ideas that can help you transform your valuable content into a lucrative income stream: Offer premium subscription plans: Take your email marketing to the next level by offering exclusive content and perks to subscribers who are willing to pay a monthly fee.

Non-Profit 69

Non-Profit Affiliate Marketing Transform Email Marketing 69

Lusha

JULY 11, 2024

Demand generation also leverages social media marketing, SEO, and other channels to increase brand visibility and reach. Demand Generation Tactics: Casting a Wide Net Content Marketing: This is the backbone of demand generation. Podcasts: Discuss industry trends or interview experts.

Whitepaper 52

Whitepaper eBook User-Generated Education 52

Buffer Marketing

JANUARY 8, 2024

This could be educational content, industry insights, professional milestones, or thought leadership pieces. A snapshot of my LinkedIn newsletter as displayed in the feed Share valuable content : Your content should provide value to your audience.

Thought Leadership 52

Thought Leadership Analytics Industry Insights Education 52

Martech

MAY 3, 2022

Meanwhile, organic engagement is growing on newer platforms, especially through the use of influencers, allowing marketers to reach new generations of customers. billion people worldwide use social media, and the social media advertising market’s worldwide revenue was $153 billion in 2021, according to data from Hootsuite.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Sprout Social

DECEMBER 20, 2023

Between new platforms and new innovations, there’s a lot keeping marketers on their toes—and their schedules full. Hootsuite is a major player in the social media marketing platform space. Influencer marketing The future of social media marketing involves creators and influencers.

Branding 126

Branding Price Influencer Marketing Transform 126

Sprout Social

JANUARY 21, 2021

But we also include data points that are specific to certain industries and can be used to capture the attention of niche audiences. With this in mind, we created an entirely new article inspired by data from the Index and dove deeper into those industry insights. Smart content repurposing generates exponential returns.

Whitepaper 145

Whitepaper eBook Health Industry Insights 145

SocialPilot

JANUARY 19, 2024

Its ability to add captions and animations enhances accessibility and engagement, making it a valuable tool for social media marketing. Create Content Variations as per Platform: Every social media platform has different content requirements, guidelines, and favorable formats.

Transform 103

Transform User-Generated Thought Leadership Social Media Marketing 103

SocialPilot

FEBRUARY 21, 2024

Bonus Tip: As a marketer, you want everything tailored to your brand. Own your social media marketing setup like never before. 4 Small Business Social Media Post Ideas Having a small business or a startup demands a lot of work to gain a customer base. Customize your dashboard, links, emails, and more.

User-Generated 87

User-Generated Education Industry Insights Entertainment 87

Hootsuite

OCTOBER 30, 2024

Goal-setting Clear, measurable social media goals are essential for tracking the success of your social media marketing strategy. Start with the platforms where your audience is already the most active. Educational content meets this need by teaching your audience something new or helping them solve a problem.

Management 103

Management Entertainment User-Generated Analytics 103

Sprout Social

NOVEMBER 4, 2024

With this in mind, we create new articles inspired by data from the Index to dive deeper into those industry insights. Plus, we consistently pull graphics from the report to include in our social media content. It’s a win-win. Want more tips to make a lasting business impact with your content strategy?

Whitepaper 122

Whitepaper User-Generated Thought Leadership Copywriting 122

Buffer Marketing

SEPTEMBER 25, 2023

Some AI tools can also help with social listening , competitor analysis, content personalization, and other repetitive tasks involved in social media marketing.

Transform 131

Transform User-Generated Social Media Marketing Analytics 131

SocialPilot

MARCH 5, 2024

They are versatile tools; businesses use them to share content, such as ‘how-to’ guides, product collections, industry insight, or to tell a story. What you ask depends on your social media goals , but almost every trick in the pocket will get more views on your post and your Instagram profile.

User-Generated 86

User-Generated Entertainment Industry Insights Social Media Marketing 86

Sprout Social

FEBRUARY 21, 2022

As a professional network and learning tool, LinkedIn is a great home for thought leadership and industry insights. It’s easy to stress about how to create content for Instagram or how to create enough content for all of your social channels. Share stats and discoveries mentioned in your video as graphics or screenshots.

Thought Leadership 143

Thought Leadership Gen Z Real Estate Education 143

Lusha

JUNE 11, 2024

Social media marketing: building relationships and amplifying your message Social media platforms are a goldmine for inbound marketers. Create high-quality, relevant content Content is the fuel that powers your inbound marketing engine.

Outbound Marketing 52

Outbound Marketing Inbound Marketing Direct Mail eBook 52