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Best Strategies for B2B Social Media Marketing

Marketing Insider Group

We all know that consumers are using social media to interact, but the tool’s reach is far greater than that. B2B social media marketing builds connections between businesses through platforms like LinkedIn, Twitter, and Facebook, helping companies reach key decision-makers and industry influencers.

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B2C vs. B2B in Organic Social Media Marketing

Marketing Insider Group

Decision-makers prioritize content offering industry insights and results. Niche forums and specialized industry groups are also becoming increasingly important for fostering deeper discussions and targeted engagement. In contrast, B2B audiences take a research-driven approach, seeking solutions to business challenges.

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How to Market a Manufacturing Company in 2024

Marketing Insider Group

Image Source Video marketing is another powerful tool for showcasing your products and processes, offering a visual and engaging way to communicate your expertise and capabilities. Social Media Marketing Social media marketing is equally important.

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9 stats social media marketers need to show their bosses ASAP

Sprout Social

Many social media marketers today find themselves at a challenging crossroads–social platforms are growing increasingly complex, with more features, formats and content types, and audiences’ expectations for social content are developing alongside these platforms. Social media marketing challenges.

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Storytelling with data: Strategies to captivate your audience

Hootsuite

And that time is now, because data storytelling isnt a fairytale: its an effective visual marketing strategy that can help you build trust, engagement, and sales for your brand. We sat down with Vancouver-based digital marketing manager Leeann Froese of Town Hall Brands for expert insight on every chapter of data storytelling.

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5 Hacks to Boost Your B2B Company’s Organic Social Media Reach

Marketing Insider Group

Knowing this, it’s important not to take a universal approach to social media marketing. This resource, The Elite B2B Social Media Marketing Manual , breaks down everything you need to know from establishing your brand voice on social media to creating right-fit content for each platform.

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Best times to post on social media in the UK (2025)

Sprout Social

With 82% of the UK population using social media across a growing number of networks, businesses can reach virtually any target demographic through social media marketing. Research from the UK Sprout Social Index showed the quality of your product or service matters most.